Web Analytics & Conversion Tracking

Everything you need to measure your site properly. We configure GA4 and Google Tag Manager from scratch, set up clean event and conversion tracking, add Microsoft Clarity for heatmaps and session recordings, and pull it all into Looker Studio dashboards. We do the tagging ourselves and map the conversion paths that matter — signups, trials, demos — so you get accurate, trustworthy data from day one instead of a half-finished setup nobody trusts.

Because traffic without conversions isn’t worth much. A strong SEO strategy should drive qualified visitors, but you can only prove it’s working — and improve it — if you can see what those visitors actually do. We set up conversion tracking so you can connect rankings and organic traffic to signups, trials and revenue, and tell which pages and keywords genuinely move the business rather than just adding sessions to a chart.

Two ways. First, they’re engagement signals that influence SEO — if visitors land and leave quickly, search engines read that as a weak result and rankings can suffer. Second, they’re business signals: high bounce and low time on site usually mean friction or a mismatch between what people expected and what they found, which quietly kills conversions. We track both, then use heatmaps and funnel data to find and fix the cause.

We mostly work with GA4 and Google Tag Manager for tracking, Microsoft Clarity for heatmapping and session recordings, and Looker Studio for dashboards, plus other CRO and testing tools depending on your stack. We’re tool-agnostic where it counts — the goal is clean, complete data and clear reporting, not locking you into any single platform. If you already use specific tools we work with them; if not, we set up the right ones for your needs.

We set it all up ourselves. Most agencies hand you a list of tags to implement and leave your developers to figure it out — we configure GA4 and Google Tag Manager, build the events and conversions, add heatmapping, and wire up the dashboards directly. You don’t need to pull engineering time or interpret a spec. We own the whole setup and keep it maintained as your site changes.

It’s measuring the full journey a visitor takes toward a meaningful action — not just the final click. We define the steps that lead to a signup, trial or demo, instrument each one, and track where people move forward and where they drop off. That turns your funnel into something you can actually see and improve, so you know exactly which stage is losing users and what to fix to recover them.

One clear view of everything that matters: traffic by source, key conversions and goal completions, funnel drop-off, engagement signals like bounce and time on site, and how organic traffic specifically converts. We build them around your goals so the answers you care about — is SEO converting, where are users leaking, what’s trending — are visible at a glance, updated automatically, instead of buried across GA4 reports nobody opens.

We specialize in SaaS companies, especially product-led growth teams who live and die by signups, trials and activation. These teams need to connect marketing traffic to real product conversions, and that requires analytics set up properly. If you’re investing in SEO and content but can’t clearly see what converts — or you’re not confident your GA4 and tracking are even accurate — that’s exactly the gap we fill.

Once it’s live, you should be able to answer real questions with confidence: how much organic traffic converts, which pages and channels drive signups, where the funnel leaks, and how engagement is trending. We validate that every conversion fires correctly, audit the data for accuracy, and give you dashboards that tie traffic to outcomes. Success is simple — you trust the numbers and can make decisions from them.

Quickly. A clean GA4 and Tag Manager setup with core conversion tracking can usually be live within days to a couple of weeks, depending on your site’s complexity and how much existing setup needs untangling. Heatmapping goes in fast, and dashboards follow once data is flowing. You’ll have trustworthy tracking and a working dashboard early, then we refine conversion paths and reporting as we learn how your funnel behaves.