SaaS SEO
Find MRR with our SaaS-tellite technology
LLMs & GEO
Optimize for HAL 9000
Reddit Organic Marketing
Go boldly where no business has gone before
AI Tool Case Study
Case Study: Building a bottom funnel focused content SEO strategy.
Fintech Case Study
Case Study: Scaling content through a wordpress re-launch.
Technical Content Engine
Man + machine content flows
Though Leadership
Authors who've built, shipped and debugged
Our AI Research
Every month we run 100s of queries and publish our studies.
Content Ideas for Product Led Teams
How we turn a single idea into multiple content types.
GEO Tracking
AI navigation on auto pilot
Conversion Tracking
Navigational maps for your saas journey
What Gets Cited for Software Searches
Which resources do LLMs site for SaaS tool recos.
Youtube Citations in LLMs
Is YouTube a factor in LLM recos?
Team
The galactic senate
Case Studies
Starship graveyard
Knowledge Base
A Hitchhiker's Guide to SEO
Blog
If you can find space for more reading
UX Strategies for SEO
Analysis: What impact does UX have on your rankings?
SEO First Blog Design
Guide: Designing your blog for sales
AI Rank Check
Free Backlink Checker
SaaS GEO Audit
GEO Agency Reviews
Director of SEO
Lacey has been doing SEO for about 15 years and has a real love for B2B and SaaS work, in verticals from FinTech to construction. Since going freelance in 2019 she has helped more than 60 businesses grow, with clients including AB InBev, Polaris, Medtronic and Taylor Corp. She is certified in Google Ads, SEMrush and HubSpot.
She joined AUQ as a Senior SEO Manager in February 2024 and became our Director of SEO in March 2025. She believes SEO that actually works is custom to the brand, not automated.
Lacey is based in St. Paul, Minnesota. She studied business at Minnesota State Moorhead, with a semester abroad at the University of the Sunshine Coast in Australia. She cares about human rights, coffee, music, pets and the Oxford comma.