We are a WordPress development agency that specializes ( and loves ) WooCommerce projects!
At AUQ we believe that WooCommerce is a powerful tool for ecommerce success. It’s open source, extremely customizable and it’s infastructure can support businesses ranging from new shops
But most important is it’s level of customization allows you to separate your store from the rest of the cookie cutter online experiences!
We love working with WooCommerce and ecomm clients and we do this by offering an end to end experience including:
- Ecomm Design
- WordPress & WooCommerce Development & Maintenance
- WooCommerce SEO
WooCommerce Development Services
Design for Ecommerce
Design for Ecommerce
Designing for ecommerce requires careful consideration of the user experience, as well as the business objectives of the website. At its core, ecommerce
Designing for ecommerce requires careful consideration of the user experience, as well as the business objectives of the website. At its core, ecommerce design aims to make it as easy as possible for users to find and purchase the products they are looking for. We consider all aspects of ecomm design including:
- Shopping flow design – product pages, cart, checkout & follow up
- High quality product images – proven to increase conversion
- Easy navigation for filtering and searching – especially important for larger sites
- Mobile optimization – so your users can shop on the go
- Post purchase experience – how do customers navigate email followups, questions and refunds
Your design must take into account the various stages of the customer journey, from browsing and product discovery to checkout and post-purchase follow-up, in order to create a seamless experience that encourages repeat business.Contact Us
Our team is highly experienced with a variety of WooCommerce tasks including: Tour & ticket booking systems Custom API backends International shipping management
Our team is highly experienced with a variety of WooCommerce tasks including:
- Tour & ticket booking systems
- Custom API backends
- International shipping management
- Payment gateway integration
- Robust security
- Highly customizable design
We’re happy to bring our experience to your project, and create a scalable, long term solution for your business. We value clean, compartmentalized code that won’t slow down your site or leave you open to vulnerabilities. Our team understands the WooCoomerce approach to development and how it can integrate with a variety of powerful plugins – saving you time and money with a high quality product.
We can help you set up website analytics to measure and optimize your WooCommerce store for metrics like:= Conversion rate – This metric
We can help you set up website analytics to measure and optimize your WooCommerce store for metrics like:=
- Conversion rate – This metric tracks the percentage of website visitors who make a purchase. It helps you identify which products are selling well and which ones need improvement.
- Average order value – This metric tracks the average dollar amount spent per order. By analyzing this metric, you can identify opportunities to upsell or cross-sell to customers
- Cart abandonment rate – This metric tracks the percentage of visitors who add items to their cart but do not complete the purchase. Analyzing cart abandonment data can help you identify reasons why customers are leaving without making a purchase and make changes to reduce cart abandonment.
- Traffic sources – Tracking where your website traffic comes from (e.g., organic search, social media, email marketing) can help you identify which marketing channels are working well and which ones need improvement.
- Customer lifetime value – This metric tracks the total revenue a customer generates for your business over their lifetime. By analyzing this metric, you can identify ways to increase customer loyalty and retention.
SEO for Woocommerce
SEO for Woocommerce
Along with WooCommerce development we’re also experts in Ecomm and WooCommerce SEO tackling issues like: Structured Data ( schema ) for products and
Along with WooCommerce development we’re also experts in Ecomm and WooCommerce SEO tackling issues like:
- Structured Data ( schema ) for products and reviews
- Optimized product & category pages that help your products show up in search results
- Integration with Google Shopping
- Optimized internal linking – especially important for large shops so your products are visible to Google
- Blog content that helps attract customers to your site who may not know about your products
- Page speed, page speed, page speed! Nothing worse than a slow site while shopping
- Backlinking from relevant industry sites
WooCommerce & SEO are the perfect intersection of our skillsets and we’d be happy to leverage our experience to help grow your store.
Our WooCommerce Projects
SEO & WooCommerce
AUQ redesigned and optimized an e-commerce company’s website for yaasa.com – an ergonomic furniture company in Santa Barbara. The team has also helped the firm with their SEO strategy. They’ve designed and developed their website using WordPress, Figma, and WooCommerce.
WooCommerce Design, Development + Custom Booking
AUQ worked with the birdmi.com to design & build a custom booking solution for a travel tour company, including:
- Custom tour booking checkout
- User booking management backend
- Tour management by website operators
Web Development for an Investment Management Firm
"AUQ’s biggest strengths were their agility and solution-oriented approach."
- Director Of Communications, Investment Management Firm
Website Redesign & SEO for a Pet Odor Products Manufacturer
"Their service was outstanding, and it didn't stop after they completed our website."
- Director of Operations, Odors Away LLC
Website Development & Maintenance for a Design Company
"They’re great at explaining the technology and suggesting solutions that can save time and money."
- Founder & Design Director, Tsang Seymour LLC
Web Design & Development for a Nonprofit Organization
"I’m impressed by their openness to listen — they want to make sure we’re happy with the results."
- Executive, Nonprofit Organization
SEO & WordPress Web Development Services for an E-Commerce Company
"After seeing so many difficult site launches, I’m blown away by how smooth their process is."
- CEO, A Digital Agency
Web Development & SEO Work for Casino Company
"AUQ’s project management has been excellent."
- COO, Casino M8trix
Website Redesign & SEO Strategy for Food & Beverage Co
"Their SEO research and ability to break it down to us were impressive."
- CTO, COWM INC
WooCommerce is a powerful tool for building an e-commerce website, with a range of features and plugins that make it easy to manage products, payments, and shipping.
We love WooCommerce for its flexibility, allowing businesses to tailor their online store to meet the specific needs of their customers.
With a variety of customizable themes and extensions, it’s possible to create a unique and professional-looking store that reflects the brand’s identity.
By working with our experienced developers, you can ensure that your e-commerce site is optimized for speed, security, and ease of use.
AUQ can also help to customize the store to fit the specific needs of the business, integrating key features such as variety of payment gateways, shipping options, product management tools for your customers as well as your store managers.
Contact us for a free consultation, we’d be happy to discuss your features and goals and see if our agency is right for you!
#1Plan & Research
#2Plan & Research
The first step is to define the goals, target audience, and overall strategy for the ecommerce website. This involves researching the competition, identifying the unique selling proposition, and creating a plan for the website’s layout, design, and functionality. It’s important to identify the user journey and map out the various pages, features, and elements that will be included in the site.
#2Design and Wireframe
#3Design and Wireframe
Once the strategy is defined, the next step is to design the wireframe and mockup for the ecommerce site. This involves creating a visual representation of the site’s layout, including the homepage, product pages, checkout process, and other relevant pages. It’s important to pay attention to the user experience, making sure the site is easy to navigate, and the design is visually appealing.
#3Develop and Test
#4Develop and Test
With the wireframe and mockup in place, the next step is to develop the ecommerce site, including the front-end and back-end functionality. This includes setting up the online store, creating the product pages, and integrating the payment gateway, shipping and tax options, and other relevant features. It’s important to test the site at every stage of development to ensure that it is functional and user-friendly.
#4Optimize for SEO
#5Optimize for SEO
Once the ecommerce website is developed, the next step is to optimize it for search engines. This involves using relevant keywords, optimizing the content, images, and videos, and ensuring the site structure is optimized for search engines. It’s important to create a sitemap and submit it to search engines, as well as optimize the meta titles and descriptions for each page.
Finally, the last step is to monitor the ecommerce site’s performance and refine it based on the data. This involves analyzing the traffic, conversions, and engagement rates to determine what is working and what needs to be improved. It’s important to have a plan for ongoing maintenance, updates, and improvements to ensure that the ecommerce site remains up-to-date and competitive.
#6Maintenance & Security
#7Maintenance & Security
Maintain and update a WooCommerce website to ensure that it remains secure, performs well, and stays up-to-date with the latest features and functionalities. By regularly updating the website’s themes, plugins, and core files, the developer can improve the website’s speed, fix bugs and errors, and ensure that the site is running smoothly. Updating the website also helps to keep it secure by protecting it against potential vulnerabilities and cyber threats.
Common WooCommerce Questions
What is the minimum PHP version required for WooCommerce in 2003?
The minimum PHP version required for WooCommerce is 7.2. This is important because using an outdated PHP version can cause issues with compatibility and security. For example, some plugins and themes may not work properly with an outdated PHP version, and using an outdated version could make your site more vulnerable to security breaches. You can check the PHP version of your site by following the steps in this guide.
Can I customize the checkout page in WooCommerce?
Yes, you can customize the checkout page in WooCommerce using a range of built-in options, as well as through the use of custom code. For example, you can change the layout of the checkout page, add or remove fields, and customize the colors and fonts to match your branding. You can find a guide on customizing the checkout page in WooCommerce here.
What are the recommended hosting requirements for WooCommerce?
The recommended hosting requirements for WooCommerce include PHP 7.3 or higher, HTTPS support, and a memory limit of at least 256MB. This is because WooCommerce is a resource-intensive platform that requires a robust hosting environment to operate efficiently. Using a suboptimal hosting environment can result in slow site speed, poor performance, and other issues. This guide provides a detailed explanation of the recommended hosting requirements for WooCommerce.
Can I create custom product fields in WooCommerce?
Yes, you can create custom product fields in WooCommerce using plugins like Advanced Custom Fields or Custom Product Tabs. This is useful if you need to add additional information to your products that is not included in the default WooCommerce fields. For example, you might want to add a custom field for the material used in a product, or a field for the number of pieces in a set. This guide provides a step-by-step tutorial on how to create custom product fields in WooCommerce.
How can I add a custom payment gateway to WooCommerce?
You can add a custom payment gateway to WooCommerce by using a plugin or by developing your own gateway using the WooCommerce payment gateway API. This is useful if you want to accept payments through a payment provider that is not currently supported by WooCommerce. For example, you might want to add a payment gateway for a local payment provider or a cryptocurrency payment provider. This guide provides a step-by-step tutorial on how to add a custom payment gateway to WooCommerce.
Can I add multiple languages to WooCommerce?
Yes, you can add multiple languages to WooCommerce using plugins like WPML or Polylang. This is useful if you have customers who speak different languages and want to provide a localized shopping experience. For example, you might want to create a French version of your store for customers in France, or a Spanish version for customers in Spain. This guide provides a step-by-step tutorial on how to add multiple languages to WooCommerce.
How can I optimize my WooCommerce store for speed?
You can optimize your WooCommerce store for speed by using a caching plugin, optimizing images, and minimizing the number of plugins used. This is important because a slow site speed can result in a poor user experience and lower conversion rates. For example, you might use a plugin like WP Rocket to implement caching, compress images using a tool like TinyPNG, and remove any unnecessary plugins. This guide provides a detailed explanation of how to optimize your WooCommerce store for speed.
What is a child theme in WooCommerce?
A child theme in WooCommerce is a theme that inherits the functionality and styling of a parent theme, allowing you to make customizations without modifying the parent theme directly. This is useful if you want to customize the appearance of your store without risking conflicts with future updates to the parent theme.
Can I use WooCommerce to sell subscription-based products?
Yes, WooCommerce offers a subscription extension that allows businesses to sell products on a recurring basis. This includes physical products that require periodic shipments, digital products that need regular updates, or services that require ongoing payments. You can set up different subscription plans, set pricing and billing intervals, and automate the recurring billing process. This can help you generate recurring revenue and improve customer retention.
How can I use WooCommerce to manage inventory?
WooCommerce includes an inventory management system that helps you keep track of your products and their stock levels. You can set stock thresholds and receive low-stock notifications, configure backorders, and manage inventory across multiple locations. You can also use extensions to integrate your WooCommerce store with your inventory management system or barcode scanners.
Can I use WooCommerce to offer discounts and promotions?
Yes, you can use WooCommerce to offer discounts and promotions to your customers. This includes coupon codes, percentage or fixed amount discounts, and cart-level discounts. You can set up rules and conditions for each discount, such as minimum purchase amount or product categories. You can also use extensions to set up loyalty programs, gift cards, and other promotional offers.
How can I use WooCommerce to track sales and analytics?
WooCommerce includes a built-in reporting system that allows you to track your store’s sales and performance. This includes metrics such as revenue, orders, and customer behavior. You can also use extensions to integrate your store with Google Analytics or other analytics platforms for more detailed insights. Additionally WooCommerce can connect to Google Analytics showing revenue and sales data in your Google Analytics platform.
Can I use WooCommerce to sell digital products?
Yes, WooCommerce supports the sale of digital products such as ebooks, software, or music. You can set up download links or keys for each product, and configure download limits or expirations. You can also use extensions to prevent unauthorized downloads, create membership sites, or sell online courses.
How can I use WooCommerce to manage customer data?
WooCommerce includes a customer management system that allows you to collect and manage customer data such as contact information, order history, and preferences. You can use this data to personalize your marketing campaigns, improve customer service, or offer targeted promotions. You can also use extensions to integrate your store with CRM platforms or marketing automation tools.
Can I use WooCommerce to sell products internationally?
Yes, WooCommerce offers built-in support for multiple languages, currencies, and tax rules. You can configure your store to sell products to customers around the world, and set up shipping options and rates for different regions. You can also use extensions to offer local payment methods, calculate duties and taxes, and comply with international regulations.
How can I use WooCommerce to improve customer experience?
WooCommerce includes several features and extensions that can improve the customer experience on your website. This includes responsive design, fast loading times, user-friendly checkout process, and customer reviews. You can also use extensions to offer live chat support, one-click ordering, or personalized product recommendations.
Can I use WooCommerce to sell services instead of products?
Yes, you can use WooCommerce to sell services such as consulting, coaching, or design. You can set up product pages to describe your services, and use booking or appointment plugins to manage appointments and schedules. You can also use extensions to integrate with popular booking platforms or