Written by people who have shipped

Thought Leadership for Complex Products

We recruit a expert-authors for your stack, build the content program around your ICP then publish and distribute content to impress even the most technical customers.

Three programmes we run, and what the author-led approach returned on each.

What Expert Authorship Produces

411

brand mentions for DeepInfra across 42 developer communities, with zero callouts or account flags.

1,230+

AI citations for Fraud.net by from a starting point of zero.

400+

Monthly organic conversion signals from a developer audience for Llamaindex.ai

How we do it

Four Parts of a Thought Leadership Program

A New Author Search For Every Client

Recruited for your stack, specialists not generalists.

We do not keep a bench of generalists and rotate them onto accounts. For each client we run a fresh search for a developer-author who has shipped in your stack, because the reader is an engineer or a CTO who evaluates infrastructure for a living and notices when a writer learned the category last week.

You get content written by experts who’ve researched and tested the latest libraries, models or regulations in their own free time.

  • Fresh author search per account
  • Experts, not generalist authors
  • Developer authors who ship before they write

Get in Touch

Content Schedule Built Around Your Releases

Every release becomes a kit, not a single post.

Every release becomes a repeatable kit of content rather than a single post. Maybe it’s a build guide or an opinion piece on a new feature.

This way your audience stays connected and engaged with more than just press releases. And LLMs reward you with mentions and citations for having input on the latest trends.

  • A launch kit per release, not a single post
  • Pages that catch buying intent at launch
  • Reactive slots held open for category news

Get in Touch

The Formats Developers Finish And LLMs Cite

Depth a buying engineer is looking for.

Build guides, architecture pieces and benchmarks carry the detail a buying engineer is looking for: a runnable example, code samples and an honest pros and cons analysis.

Your ICP gets education and your brand builds a little bit more equity with every view.

  • Build guides with runnable code
  • Original data from your own benchmarks
  • Quality content to build your products reputation

Get in Touch

Distribution Is Part Of The Work

Developers research in communities before they reach your site.

Reddit is where developers research tools before they reach your site, and it is a primary source for AI Overviews, ChatGPT and Perplexity when they answer which API or tool to use. We build and run the accounts, answer real threads, and bring your product in where it genuinely fits.

Every piece then ships everywhere your buyers already are, with the post rewritten for each surface rather than pasted across them.

  • Reddit community presence, run daily
  • Each piece rewritten per channel
  • Mentions and listicles that LLMs draw from

Get in Touch

Make sure your content is found

Content Based on Real User Prompts & Searches

Geo traffic chart going up

A technical buyer now asks an LLM which tool to use before anything else. Our prompt & keyword research helps you know what those questions will be before your competition.

Your features, build guides, benchmarks and analysis will be based around real user prompts and while our content is written for users first, it’s also influential in influencing LLMs – our depth and prompt based coverage pays twice.

It puts you in the answer when someone asks which API to use, and it finishes the evaluation before the call — the people who book have already read the guide, run the code and decided you are credible.

Us Vs Them

How AUQ Differs From A Content Agency

Feature Other Agencies
Who writes A generalist from the agency bench A developer-author recruited for your stack
Content research Ask claude... Expertise, interviews and community deep dives
LLM focus Hope for the best Topics written to influence LLMs
Optimization strategy Ship it and forget it Evergreen content that stays relevant
Launches A blog post on release day A launch kit: announcement, comparison page, integration guide
Distribution Published and left there Reddit, communities and every channel your buyers use

Technical Content Your Engineers Will Sign Off On

MONTH-TO-MONTH CONTRACTS
We recruit the author, run the content schedule, and take the work to the communities your buyers read. Month to month, cancel anytime.

A new author search for every client.

We recruit for the stack, and while we have a bench of strong developer-authors we want to find the best expert for you. The search starts in week one, runs across dev.to, Medium, GitHub and developer blogs, and ends with paid trial tasks graded on work we can read.

We execute, we don’t just advise.

Briefs, drafts, editing, publishing, launch kits, community work and reporting. Design strategy, prompt strategy, analytics and conversion set up, landing page build outs, we handle content & visibility end to end.

Built for technical products.

We work with developer tools, infrastructure, fintech and identity products, where the reader is an engineer, a CTO or a compliance specialist, and where generalist content gets found out immediately.

Author-Led Programmes

Case Studies

akool seo case study

AKOOL: SaaS SEO

+30,000 Tool Page Visits in 6 Months
  • Technical optimizations for a custom CMS
  • Webflow blog design & development
  • Content strategy and execution
microblink logo

Microblink: Fraud Prevention SaaS SEO + WordPress Dev

+170% B2B Fintech Organic Traffic
  • WordPress development + technical SEO
  • Aggressive content automation and thought leadership
  • GEO focused linkbuilding
di logo

DeepInfra: AI API SEO

+200% Dev Tool Organic Traffic
  • Blog redesign & development
  • Technical author search & training
  • SaaS linkbuilding for fast rankings

See Where Your Technical Content Stands

We will look at what you have published, what your engineers already wrote internally, and where your category is being discussed without you.

Brand Mentions

411

DeepInfra, across 42 developer communities, with no callouts or account flags.

AI Citations

1,230+

fraud.net, by April 2026, alongside 5.6% share of voice against named competitors.

Organic Traffic

+173%

Microblink, with organic value reaching $33,000 a month.

Referring Domains

+21%

ReadMe, over six months of content and authority work.

411 total brand mentions from reddit

How We Run A Thought Leadership Programme

#1Author Search

#2Author Search

We run a fresh search for a developer-author who has shipped in your stack, lead outreach with the rate, and pay for trial tasks graded on real work.

#2Positioning and Proof

#3Positioning and Proof

We write down what the product is, who it is for and what it replaces, then collect the benchmarks, docs and internal write-ups the author will build on.

#3Launch Calendar

#4Launch Calendar

Your release schedule sets the dates. Each release gets a kit: the announcement, the pages that catch buying intent, and an integration guide.

#4Build Guides and Original Data

#5Build Guides and Original Data

The author interviews your engineers for 25 minutes per piece and turns design docs, benchmarks and talks into guides worth citing.

#5Community and Distribution

#6Community and Distribution

We run the Reddit presence, answer real threads, and ship every piece to the channels your buyers already read, rewritten for each one.

#6Reporting

#7Reporting

Conversion events, a dashboard, and prompt tracking that shows whether the assistants recommend you or a competitor.

SaaS Growth

Starting at $5,000

SaaS Growth

A ready-to-go SEO foundation tailored for growth. Includes technical audits, keyword strategy, and essential tracking. Ideal for teams starting strong and scaling smarter, with data-driven execution and expert guidance.

  • Quarterly Technical & Content Audits
  • Content Planning + Writing
  • Custom Analytics
  • Landing Page Creation
  • Design & Development Support
  • AI / LLM Marketing
  • Linkbuilding

Best for scaling start ups

SaaS Extra

Starting at $ 8,000

SaaS Extra

Full-stack SEO partnership for ambitious teams. Custom sprints, cross-functional execution, dedicated support, and continuous strategy refinement. Designed to scale complex websites and drive measurable results across search and conversion.

  • Everything in Growth Plan
  • Extra Design & Development Hours
  • Hiring Outside Content Editors with Domain Expertise
  • Extra Mention & Linkbuilding Budget
  • Reddit Marketing

Best for hyper growth and competetive markets

All plans are subject to a discovery call to ensure proper fit and accurate scope.

Client Testimonial

Web Development for an Investment Management Firm

"AUQ’s biggest strengths were their agility and solution-oriented approach."

- Director Of Communications, Investment Management Firm

5.0
Quality 5.0
Schedule 4.5
Cost 5.0

Website Redesign & SEO for a Pet Odor Products Manufacturer

"Their service was outstanding, and it didn't stop after they completed our website."

- Director of Operations, Odors Away LLC

5.0
Quality 5.0
Schedule 5.0
Cost 5.0

Website Development & Maintenance for a Design Company

"They’re great at explaining the technology and suggesting solutions that can save time and money."

- Founder & Design Director, Tsang Seymour LLC

4.5
Quality 5.0
Schedule 4.0
Cost 5.0

Web Design & Development for a Nonprofit Organization

"I’m impressed by their openness to listen — they want to make sure we’re happy with the results."

- Executive, Nonprofit Organization

4.5
Quality 5.0
Schedule 4.0
Cost 5.0

SEO & WordPress Web Development Services for an E-Commerce Company

"After seeing so many difficult site launches, I’m blown away by how smooth their process is."

- CEO, A Digital Agency

5.0
Quality 5.0
Schedule 5.0
Cost 4.5

Web Development & SEO Work for Casino Company

"AUQ’s project management has been excellent."

- COO, Casino M8trix

4.5
Quality 4.5
Schedule 5.0
Cost 4.5

Website Redesign & SEO Strategy for Food & Beverage Co

"Their SEO research and ability to break it down to us were impressive."

- CTO, COWM INC

5.0
Quality 5.0
Schedule 4.5
Cost 5.0

FAQ

  • Do you use the same writers for every client?

    No. We run a new author search for each account, because the author has to have shipped in that client’s stack. A writer who is credible on inference APIs is not automatically credible on identity verification or payments.

  • How do you find technical authors?

    We search dev.to, Medium, GitHub and independent developer blogs by the tags of your stack, and shortlist people whose published work matches their repositories. Generic job posts mostly attract content marketers who need the product explained to them.

  • How do you know an author is any good before you commit?

    A paid trial task. The author gets a short product description, a sandbox account and one broad topic, then proposes the outline and writes the piece. We grade idea generation, whether the code runs and the caveats are real, and whether the claims are verifiable.

  • How much engineer time does this take?

    About 45 minutes per piece: a 25-minute interview where the author collects the details, and a 20-minute review where your engineer checks facts and code. The wording stays with the author.

  • What does a launch kit include?

    The announcement written in your positioning language, a comparison or pricing page for the buying intent the release creates, and an integration guide with a working sample and the common errors. On DeepInfra the same three slots run on every model release.

  • Why Reddit?

    Developers research tools in communities before they visit vendor sites, and those threads are a primary source for AI Overviews, ChatGPT and Perplexity. We build and run the accounts, answer real questions, and mention the product where it fits.

  • Do you handle distribution, or just writing?

    Both. Each piece is rewritten for the channels your buyers use rather than pasted across them, and community work runs alongside publishing.

  • How do you measure thought leadership?

    Conversion events tied to the page that produced them, plus prompt tracking that shows whether the assistants recommend you, who gets cited instead, and your share of voice against named competitors.