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Akool.com is an AI-powered marketing platform offering a suite of ai video tools. They came to us as their first SEO agency, entering a highly competitive market for “AI Marketing Tools” with big ambitions and a blank slate.
We handled the full stack — strategy, design, development, AI-powered content production, linkbuilding, and distribution.
Monthly organic tool page visits
Monthly organic blog visits
Monthly free trial conversions from organic
New pages created programmatically
Akool launched with a heavily JavaScript-rendered website and no organic search presence. Competing against established AI tool brands meant they needed more than a blog — they needed a scalable content infrastructure, built fast, optimized for high-intent searches.
AUQ was brought in to architect that infrastructure from scratch: designing templates, building in Webflow, mapping keyword strategy, producing content with AI, and distributing it through links and community channels.
Friction Points:
By building and scaling a programmatic content system targeting bottom-funnel AI tool searches, we drove up to 70,000 organic visits in a single month — all through AI-assisted content, purpose-built templates, and a multi-channel distribution strategy.
Before a single piece of content could go live, we needed to build the vehicles to deliver it. We identified two core template types:
Tool Pages — bottom-funnel, high-intent pages targeting specific AI use case searches Blog Templates — an SEO-optimized blog built for content marketing at scale
Tool pages were designed to capture searches like “AI face swap tool,” “video avatar generator,” and other high-conversion queries. These weren’t generic landing pages — they were designed with SEO architecture in mind:
We designed these in Figma and worked alongside Akool’s engineering team to bring them to life with proper SEO input on React.js indexation, subdomain vs. subfolder architecture, and content optimization.
The blog was fully designed and developed by our team in Webflow — chosen specifically so the content and marketing teams could publish, edit, and optimize without waiting on engineering. Speed of execution mattered in this market.
This is where the volume came from.
We designed and executed a programmatic content strategy targeting hundreds of bottom-funnel AI tool searches. Each page was templated, keyword-mapped, and produced using AI — then reviewed and refined for quality and indexability. The system allowed us to:
Alongside programmatic tool pages, we ran a parallel editorial strategy:
Traffic at this scale required authority. We ran two primary distribution channels:
We developed an internal system for evaluating site quality and utilized a “niche edit” strategy for scale and ROI. Deliverable: approximately 10 vetted links per month from relevant, authoritative sources — no spam, no PBNs.
Reddit is where the AI tools conversation lives. We engaged in communities discussing AI benchmarking, tool comparisons, and “how do I do X with AI” threads — building brand presence in the spaces where Akool’s target users spend time. Navigating moderator guidelines requires a careful, authentic approach, and we treated it as a long-term channel, not a shortcut.
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"AUQ’s biggest strengths were their agility and solution-oriented approach."
- Director Of Communications, Investment Management Firm
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