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Microblink.com processes 65+ million monthly identity verifications across 160+ countries through products including BlinkID, BlinkID Verify, and BlinkCard. Their technology powers 50% of the top IDV vendors in the Gartner 2024 Magic Quadrant.
AUQ was engaged across website maintenance, SEO strategy, multi-format content production, and an aggressive linkbuilding campaign.
Traffic Growth
Traffic Value Growth
Keyword Increase
Monthly Organic Value
Identity verification is a regulated, compliance-driven space with a buying audience that spans enterprise security teams, compliance officers, and developers. Content has to be technically accurate and structured for a wide range of search intents — from “what is liveness detection” to “KYC compliance software for fintech.” Generic SEO doesn’t work here.
Friction Points:
A 127% increase in organic traffic for technical terms.
Microblink.com targets a highly competitive fraud prevention industry. We were able to grow the value of their organic traffic up to $33,000 / month.
AUQ conducted deep keyword research across Microblink’s product lines and audience segments — separating developer-intent queries from compliance and buyer-intent queries, and identifying the right format for each. This shaped a three-format architecture: landing pages for high-intent use cases, articles for educational and comparison queries, and glossaries for definitional coverage. Because AUQ also handles Microblink’s website maintenance and development, technical SEO fixes are implemented directly without waiting on engineering.
For human readers, landing pages target specific use cases — age verification for gaming, KYC automation for fintech, document scanning for travel — designed and developed by AUQ’s team. Articles cover educational and comparison queries using a mix of human-written and automated content.
For LLM discoverability, AUQ prioritizes niche listicles, long-tail compliance landing pages, and structured definitional content — the formats AI assistants prefer to cite when recommending IDV solutions. Glossaries serve both purposes: capturing long-tail search traffic and providing the structured content LLMs draw from. AUQ actively tracks what’s validated about how LLMs crawl content and adjusts Microblink’s content mix accordingly.
AUQ runs an aggressive linkbuilding campaign using a proprietary formula for B2B SaaS link acquisition. For traditional SEO, editorial placements in security, fintech, and identity publications. For LLM visibility, the approach shifts from anchor text to being featured — in IDV comparison lists, KYC software roundups, and category pages that AI assistants draw from. Brand mentions in compliance and developer communities, including Reddit, are prioritized alongside traditional placements. AUQ’s GTM and GA4 setup maps organic traffic to demo requests, SDK trials, and enterprise inquiries in a Looker Studio dashboard. Prompt tracking monitors Microblink’s visibility in AI-generated IDV recommendations.
Web Development for an Investment Management Firm
"AUQ’s biggest strengths were their agility and solution-oriented approach."
- Director Of Communications, Investment Management Firm
Website Redesign & SEO for a Pet Odor Products Manufacturer
"Their service was outstanding, and it didn't stop after they completed our website."
- Director of Operations, Odors Away LLC
Website Development & Maintenance for a Design Company
"They’re great at explaining the technology and suggesting solutions that can save time and money."
- Founder & Design Director, Tsang Seymour LLC
Web Design & Development for a Nonprofit Organization
"I’m impressed by their openness to listen — they want to make sure we’re happy with the results."
- Executive, Nonprofit Organization
SEO & WordPress Web Development Services for an E-Commerce Company
"After seeing so many difficult site launches, I’m blown away by how smooth their process is."
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Web Development & SEO Work for Casino Company
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Website Redesign & SEO Strategy for Food & Beverage Co
"Their SEO research and ability to break it down to us were impressive."
- CTO, COWM INC