Case Studies
Apr 28, 2026 (Upd Apr 29, 2026) - 3 minutes read

Development + SEO for an Identity Verification SaaS

microblink logo

Project Summary

Microblink.com processes 65+ million monthly identity verifications across 160+ countries through products including BlinkID, BlinkID Verify, and BlinkCard. Their technology powers 50% of the top IDV vendors in the Gartner 2024 Magic Quadrant.

AUQ was engaged across website maintenance, SEO strategy, multi-format content production, and an aggressive linkbuilding campaign.

  1. Keyword research for a compliance-heavy, technical market
  2. Landing pages, articles, and glossaries
  3. Content template design and development
  4. Linkbuilding for search and LLM visibility
  5. GTM, GA4, and Looker Studio analytics

+173%


Traffic Growth

+100%


Traffic Value Growth

+87%


Keyword Increase

$33,000


Monthly Organic Value

The Challenge

Identity verification is a regulated, compliance-driven space with a buying audience that spans enterprise security teams, compliance officers, and developers. Content has to be technically accurate and structured for a wide range of search intents — from “what is liveness detection” to “KYC compliance software for fintech.” Generic SEO doesn’t work here.

Friction Points:

  1. Regulated market requiring accuracy in every content piece
  2. Diverse audience spanning developers, compliance teams, and enterprise buyers
  3. Multiple distinct products each needing their own content strategy
  4. Competitive space with well-resourced incumbents
microblink seo keywords

The Result

A 127% increase in organic traffic for technical terms.


Microblink.com targets a highly competitive fraud prevention industry. We were able to grow the value of their organic traffic up to $33,000 / month.

microblink chart long

Phase 1: Keyword Research & Content Architecture

AUQ conducted deep keyword research across Microblink’s product lines and audience segments — separating developer-intent queries from compliance and buyer-intent queries, and identifying the right format for each. This shaped a three-format architecture: landing pages for high-intent use cases, articles for educational and comparison queries, and glossaries for definitional coverage. Because AUQ also handles Microblink’s website maintenance and development, technical SEO fixes are implemented directly without waiting on engineering.

5 month organic traffic streak
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Phase 2: Content — For Users and LLMs

For human readers, landing pages target specific use cases — age verification for gaming, KYC automation for fintech, document scanning for travel — designed and developed by AUQ’s team. Articles cover educational and comparison queries using a mix of human-written and automated content.

For LLM discoverability, AUQ prioritizes niche listicles, long-tail compliance landing pages, and structured definitional content — the formats AI assistants prefer to cite when recommending IDV solutions. Glossaries serve both purposes: capturing long-tail search traffic and providing the structured content LLMs draw from. AUQ actively tracks what’s validated about how LLMs crawl content and adjusts Microblink’s content mix accordingly.

paid search zero

Phase 3: Linkbuilding, Analytics & GEO

AUQ runs an aggressive linkbuilding campaign using a proprietary formula for B2B SaaS link acquisition. For traditional SEO, editorial placements in security, fintech, and identity publications. For LLM visibility, the approach shifts from anchor text to being featured — in IDV comparison lists, KYC software roundups, and category pages that AI assistants draw from. Brand mentions in compliance and developer communities, including Reddit, are prioritized alongside traditional placements.
AUQ’s GTM and GA4 setup maps organic traffic to demo requests, SDK trials, and enterprise inquiries in a Looker Studio dashboard. Prompt tracking monitors Microblink’s visibility in AI-generated IDV recommendations.

organic traffic growth

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