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AI Tool Case Study
Case Study: Building a bottom funnel focused content SEO strategy.
Fintech Case Study
Case Study: Scaling content through a wordpress re-launch.
Technical Content Engine
Man + machine content flows
Content Ideas for Product Led Teams
How we turn a single idea into multiple content types.
GEO Tracking
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SaaS Citation Research
Which resources do LLMs site for SaaS tool recos.
Youtube Citations in LLMs
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A Hitchhiker's Guide to SEO
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UX Strategies for SEO
Analysis: What impact does UX have on your rankings?
SEO First Blog Design
Guide: Designing your blog for sales
Why We Focus on Execution
Why implementation beats recommendations
AI Rank Check
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SaaS GEO Audit
ReadMe.com builds developer hubs and API documentation for software companies. Its audience splits between the developers who read docs every day and the product managers who decide which documentation platform to buy.
AUQ was engaged to build an owned content engine from the ground up: a new resource library on WordPress, a recruited and trained external writing team, a migration off the legacy blog subdomain, and an ongoing linkbuilding programme.
Articles Published or Optimized
Referring Domain Growth
Keywords One Month Post Launch
Paid Placements Secured
61 articles published or optimized in six months, and a 21% lift in referring domains.
The new resource library was ranking for 333 keywords a month after launch, and 74 keywords improved on their old blog versions. Total ranking keywords grew 11%, from 550 to 611.
AUQ designed and built a new resource library in WordPress, on readme.com rather than the blog subdomain, so every article published would compound authority for the commercial site.
Keyword research split the roadmap by intent and format. Technical knowledge base entries answer definitional queries such as “api documentation format” and “api specification”. Long-form articles cover comparison and educational queries such as “graphql vs rest” and “sdk vs api”. Landing pages target buying intent such as “api documentation tool” and “api documentation generator”.
A glossary roadmap of roughly 90 API terms sits underneath all of it, sized by volume and grouped into clusters like API Basics, Advanced API Concepts, and API Best Practices. The library launched with a lower bounce rate than the blog it replaced, by 8 percentage points.
Writers who can explain idempotent APIs without hand-waving are the constraint in this category, so AUQ treated recruiting as part of the SEO project.
AUQ screened roughly 90 technical writers across four sourcing rounds, reviewing published samples and assessing each one on whether they wrote about APIs in production and whether they freelanced actively. 40 were shortlisted, 7 were given paid test assignments, and 2 were kept on long-term.
Around that bench, AUQ built the operating system the runs on: a style guide, a weekly content checklist, a shared content calendar with briefs attached to every row.
AUQ audited over 100 legacy posts on the blog subdomain, keeping the ones with ranking keywords, mapping each to a new URL on the resource library, and optimizing them during the move. In six months the program covered 17 new posts and 42 optimizations, which together drew more than 4,000 pageviews.
For authority, AUQ reviews roughly 100 potential placements a month from SaaS and tech publishers, then buys the strongest 10 within budget. 98 placements have been secured to date at an average of $100 each. Alongside those, 337 new organic referring domains arrived, taking total referring domains from 3,016 to 3,652.
Reporting runs through GA4 and a Looker Studio organic dashboard, tracking keyword movement by cluster and traffic to each new and optimized URL. As AI Overviews pushed homepage impressions up and clicks down, the roadmap shifted toward middle and bottom of funnel content and competitor comparison pages, where intent is specific enough to still earn the click.
Web Development for an Investment Management Firm
"AUQ’s biggest strengths were their agility and solution-oriented approach."
- Director Of Communications, Investment Management Firm
Website Redesign & SEO for a Pet Odor Products Manufacturer
"Their service was outstanding, and it didn't stop after they completed our website."
- Director of Operations, Odors Away LLC
Website Development & Maintenance for a Design Company
"They’re great at explaining the technology and suggesting solutions that can save time and money."
- Founder & Design Director, Tsang Seymour LLC
Web Design & Development for a Nonprofit Organization
"I’m impressed by their openness to listen — they want to make sure we’re happy with the results."
- Executive, Nonprofit Organization
SEO & WordPress Web Development Services for an E-Commerce Company
"After seeing so many difficult site launches, I’m blown away by how smooth their process is."
- CEO, A Digital Agency
Web Development & SEO Work for Casino Company
"AUQ’s project management has been excellent."
- COO, Casino M8trix
Website Redesign & SEO Strategy for Food & Beverage Co
"Their SEO research and ability to break it down to us were impressive."
- CTO, COWM INC