Content Strategy How to Hire Technical Authors for a Dev-Tools SaaS Hiring a technical author means recruiting a working developer who writes on the side, leading outreach with a rate, and paying for a trial article ...
Content Strategy Content Ideas for Product-Led SaaS A product-led software company usually has more technical content than it thinks and less of it working than it hopes It's usually hiding in ...
Content Strategy Content marketing for a small team: the first 90 days Content marketing for a developer audience takes five things in the first 90 days: a written positioning page, one developer-author who can ...
Saas Marketing B2B Software in 2026: Models, Market Data, and Category Trends B2B software is software sold to businesses rather than consumers, delivered almost entirely as SaaS The category spans horizontal tools used by ...
Saas Marketing B2B SaaS Benchmarks: Conversion Rates, SEO Statistics, and ROI B2B SaaS conversion benchmarks vary enormously by conversion type Visitor to demo request typically runs 15% to 4% Free trial to paid sits around a ...
SEO Global SEO: International Checklist, Hreflang, and Multi-Market Targeting Global SEO is the practice of making a website rank in more than one country or language It covers three decisions: which markets to target, how to ...
LLMO Reddit Marketing for SaaS: Communities, Accounts, and AI Visibility Reddit marketing for SaaS is the practice of participating in the subreddits where your buyers research software, so that your product gets discussed ...
LLMO GA4 for SaaS Marketers: Setup, Metrics, and Tracking AI Search Traffic GA4 is Google's analytics platform, built on events rather than sessions and pageviews For a SaaS marketer it answers one question worth answering: ...
Linkbuilding Types of Link Building: The 4 Categories That Still Work Link building is the practice of earning or buying links from other websites to your own Google treats links as credibility signals, and AI ...
Case Studies How AI Recommends Developer Tools: Comparison of Claude, Google Overviews, and Brave Search We ran 100 real developer questions through four platforms: Claude, Claude Code, Google AI Mode, and Brave We expected them to disagree about which ...