How can I migrate from Wix to Shopify?

Knowledge Base > Migration > How can I migrate from Wix to Shopify?

Migrating from Wix to Shopify: A Step-by-Step Guide

If you’ve decided to migrate your online store from Wix to Shopify, you’re likely seeking the advanced features and e-commerce capabilities that Shopify offers. To ensure a smooth transition, follow this step-by-step guide on how to migrate from Wix to Shopify.

1. Assess Your Wix Store:

Before starting the migration process, assess your current Wix store. Take note of your product catalog, including product details, images, and categories. Additionally, document any custom features or integrations you’ve implemented on your Wix store.

2. Set Up a Shopify Account:

  • Create a Shopify Account: If you don’t already have a Shopify account, sign up for one. Choose a plan that suits your business needs, considering factors like the number of products you sell and the features you require.
  • Access the Shopify Dashboard: Once registered, log in to your Shopify account and access the Shopify dashboard. This is where you’ll manage your store, products, and settings.

3. Set Up Your Shopify Store:

  • Choose a Shopify Theme: Browse and choose a Shopify theme that aligns with your brand and design preferences. Shopify offers a variety of free and premium themes suitable for different industries.
  • Configure Settings: Customize your store settings in Shopify. This includes general settings, payment gateways, shipping options, and tax configurations. Ensure that your Shopify store is set up according to your business requirements.

4. Migrate Product Data:

  • Export Products from Wix: In your Wix store, export your product data. Wix provides export options that generate a CSV file containing your product information.
  • Import Products into Shopify: In the Shopify dashboard, go to “Products” and then “Import.” Upload the CSV file containing your Wix product data. Shopify will guide you through the import process, mapping fields to ensure accurate data transfer.

5. Migrate Additional Content:

  • Pages and Blog Posts: If your Wix store includes additional content such as pages and blog posts, recreate them in Shopify. Use the Shopify editor to replicate the content structure and formatting.
  • Images and Media: Download images and media files from your Wix store and upload them to your Shopify store. Ensure that product images, banners, and other visuals are integrated seamlessly.

6. Set Up Domain and Redirects:

  • Set Up Your Domain: If you’re using a custom domain on Wix, configure the same domain in Shopify. Update your domain settings in Shopify to point to your store.
  • Set Up URL Redirects: To maintain SEO rankings and ensure a smooth user experience, set up URL redirects for your Wix store’s pages. This step helps redirect traffic from the old URLs to the corresponding pages on your new Shopify store.

7. Test and Optimize:

  • Test Functionality: Thoroughly test your Shopify store’s functionality. Check product pages, the checkout process, and any custom features to ensure everything works as expected.
  • Optimize for SEO: Optimize your Shopify store for SEO. Update meta titles, descriptions, and product tags. Use Shopify’s built-in SEO features to enhance your store’s visibility.

8. Update External Integrations:

  • Payment Gateways and Apps: If you were using specific payment gateways or apps on Wix, check Shopify’s app store for equivalents. Install and configure any necessary apps to maintain or enhance functionality.


Migrating from Wix to Shopify involves careful planning and execution to ensure a seamless transition. By following these steps, you can successfully migrate your online store and take advantage of Shopify’s robust e-commerce features. Remember to backup your Wix data, take the migration step by step, and consult Shopify’s documentation or support resources if needed during the process.

Common Questions

  • Why should I migrate from Wix to Shopify?

    Shopify offers advanced e-commerce features, scalability, and a robust platform designed specifically for online stores. If you’re looking to expand your business, integrate with various apps, and have more control over your store’s customization, migrating from Wix to Shopify is a strategic move.

  • Can I transfer my product data seamlessly from Wix to Shopify?

    Yes, the migration process includes exporting product data from Wix and importing it into Shopify. Both platforms support CSV file imports, allowing you to transfer product details, images, and categories efficiently. Shopify guides you through the import process to ensure accurate data transfer.

  • How do I maintain SEO rankings during the migration from Wix to Shopify?

    To preserve SEO rankings, set up URL redirects from your Wix store to the corresponding pages on Shopify. Shopify provides tools to configure URL redirects, ensuring that search engines and users are directed to the new URLs. Additionally, optimize meta titles, descriptions, and tags in Shopify for improved SEO.

  • Can I use my existing custom domain when moving to Shopify?

    Yes, you can maintain your custom domain when migrating from Wix to Shopify. Configure the same custom domain in Shopify, and update the domain settings. This ensures a seamless transition, and visitors will access your Shopify store using the same familiar domain.

  • Are there additional costs associated with migrating to Shopify?

    While there may be additional costs depending on your Shopify plan and any premium themes or apps you choose, Shopify itself doesn’t charge for migration. However, consider your budget and the specific features you need for your online store. Investing in quality hosting and tools can contribute to a more successful and secure Shopify store.

  • Can I continue using my existing payment gateways and apps after migrating to Shopify?

    Shopify supports various payment gateways and apps, and you can explore equivalents to those you were using on Wix. Check Shopify’s app store for compatible apps, and configure your preferred payment gateways in Shopify. This ensures a smooth transition and allows you to maintain or enhance your store’s functionality.