Webflow is a web design platform that specializes in blending visual design tools with technical functionalities. Over the past few years, it has achieved significant growth, with its user base expanding considerably.
This article looks at the latest industry stats about Webflow, showing how it’s growing and what it’s achieving now. It’ll help us see where Webflow stands in the web development world and what might happen in the future.
Through our research, we have compiled a comprehensive list of industry statistics, shedding light on Webflow’s influence and impact in 2024.
Webflow’s Business Model and Revenue
Webflow operates on a freemium SaaS model with two main subscription types: Site Plans and Workspaces. The pricing for these plans in 2024 is structured as follows:
Webflow Site Plans Pricing (2024)
| Plan Type | Starter | Basic | CMS | Business | Enterprise |
| Yearly | Free | $14 | $23 | $39 | Custom |
| Monthly | Free | $18 | $29 | $49 | Custom |
Webflow Workspace Plans Pricing (Per Seat, 2024)
| Plan Type | Starter | Core | Growth | Enterprise |
| Yearly | Free | $19 | $49 | Custom |
| Monthly | Free | $28 | $60 | Custom |
Webflow’s Business and Growth Aspects
In its early days post-beta, Webflow quickly attracted over 10,000 sign-ups, overcoming initial financial challenges and evolving into a platform with a diverse user base.
Today, Webflow’s clientele spans across freelancers, design firms, product designers, marketing teams, and business owners, all leveraging the platform to create a variety of digital products.
- Webflow has 3.5 million designers and teams using its platform across 190 countries.
- By 2021, there were 480,000 websites made on Webflow, collectively receiving about 10 billion visits a month and by March 2022, there were an additional 450,000 new websites created on Webflow.
- The user base includes 3.5 million designers and teams, with over 100,000 customers in 190 countries.
- A significant portion of Webflow users are male (60.17%), primarily aged 25 to 34 years. As of June 2023, the gender distribution among Webflow users shows a majority of 61.54% male users, with female users making up 38.46% of the total user base.
- The customer base doubled from 100,000 in 2020 to 200,000 by 2022.
- Webflow’s workforce saw significant growth (92.57% increase), expanding from 154 employees in 2019 to 389 by 2021. The company’s workforce continued to grow annually, with an average increase of 31.64% since 2019.
Social Media Presence
- Webflow has seen significant growth on social media platforms. For instance, their LinkedIn followers increased by 11.13% in the last eight months of 2023, reaching 143,176 followers.
- This was an 8.95% increase in the number of its member-employees from the previous year. Their Twitter followers also saw a remarkable surge of 1004.1% in just three months of 2023.
Impact on Business Costs
Migrating to Webflow has been shown to be more cost-effective compared to traditional web development methods.
For example, Rakuten, known for creating Viber, reported saving thousands by switching from WordPress to Webflow. This transition led to a 12.7% increase in pageviews, a 27.9% decline in bounce rates, a 9.5% increase in new users, and a 3.4% increase in page sessions.
Financial Highlights and Valuation
As of 2022, Webflow has achieved a significant milestone with an annual recurring revenue of $100 million. This financial success is attributed to its subscription earnings, which have been a core part of its revenue model.
Webflow’s market valuation saw a substantial increase, reaching over $2.1 billion. This was marked by significant funding rounds, including a Series B round that involved prominent investors like CapitalG, an Alphabet venture capital group.
The company’s strategic focus includes investing in enterprise products and enhancing its support team and platform. This approach, described as “courage capital,” is aimed at making long-term investments that may not have immediate revenue impacts but are indispensable for sustained growth.
2022 Evaluations
Later Webflow secured support through 11 total investors, with significant contributions in its Series C funding round. In 2022, this number doubled, making the market valuation approximately $4 billion.
Webflow’s market share in content management systems stands at 0.9%, placing it fifth behind major players like WordPress and Shopify, indicating its rising but niche presence in the CMS market.
E-commerce Growth and Online Store Statistics
Webflow’s e-commerce platform has enhanced social media integration. It allows linking product catalogs to Instagram, Facebook, and Google, enabling store owners to run interactive social media campaigns.
Market Position and Growth
- As of 2024, Webflow ranks as the 18th most popular CMS in the United States and 19th globally. Despite having a small market share in the content management systems sector (increasing from 0.2% in 2019 to 0.9% in May 2022), the company’s financial growth has been notable.
- Webflow offers an extensive array of template designs, both free and paid, with prices ranging from $24 to $129. These templates are known for their professional standards and high customizability.
- There are 9,943 active e-commerce websites on Webflow as of mid-2023, with significant growth observed in the first quarter of 2023, showcasing a quarter-over-quarter increase of 13.6%.
Social Media Integration in E-commerce
- Instagram Usage: The majority of Webflow stores, about 52.6%, use Instagram to engage with customers, making it the most popular social media platform among these stores.
- Other Social Media Platforms: Facebook and LinkedIn follow Instagram in popularity, while Snapchat is the least used platform, with only 0.03% usage among Webflow stores.
Product Categories in Webflow Stores
- Business and industrial products are the most common category in Webflow-made stores, constituting 9.7%.
- Games and toys, along with hobbies, are among the least represented categories in Webflow stores.
Geographical Distribution of Webflow Stores
| Country | Percentage of Webflow Stores |
| United States | 59.3% |
| United Kingdom | 6.7% |
| Canada | 4.1% |
| Australia | 3.8% |
Employee Distribution in Webflow Stores
- Majority Unknown: 86.2% of Webflow stores have unspecified employee numbers.
- Small Businesses: 12.9% of stores have 1 – 9 employees, indicating a significant presence of small to medium businesses.
- Employee Growth: Webflow’s workforce saw a 92.57% increase from the previous year, reaching 389 employees in 2021.
Product Range in Webflow Stores
| Products Sold Range | Percentage of Webflow Stores |
| 1 – 9 | 40.8% |
| 10 – 24 | 9.0% |
| 250000+ | 9.7% |
As of early 2023, Webflow boasts a rich library of over 1,500 website templates, ranging from business and portfolio to blog designs.
Technology Usage in Webflow Stores:
Webflow stores have collectively installed over 47,811 third-party technologies and applications, enhancing their operational capabilities and customer experience.
- Apple Pay (93.7% of stores)
- Cloudfront CDN (81.2%)
- Google Tag Manager (49.6%)
Shipping Carriers Used by Webflow Stores:
- USPS (1.4% of stores)
- UPS (1.2%)
- FedEx (0.7%)
Domain Distribution Among Webflow Stores
Webflow’s growing popularity in specific markets is evident, as it ranks as the 2nd most popular CMS in Anguilla, 3rd in Somalia, and 6th in Micronesia, reflecting its global reach and adaptability.
- .com domains are most popular, followed by .io and .co.uk domains.
Technology and Platform Adoption
Webflow is committed to evolving with technological advancements, enhancing user experience, and streamlining web design and development processes.
It offers over 1,000 professionally crafted templates, catering to a wide range of business needs and creative expressions.
Webflow’s Technological Advancements
| Feature | Description | Date |
| Staging and Publishing Workflows | Improved visibility and control for Enterprise customers | 2023 |
| Workspace Archive | Ability to remove Workspaces without customer support | July 27, 2023 |
| Class Management Shortcuts | Keyboard shortcuts for efficient class management | July 20, 2023 |
| Text Wrapping and Word Breaking | Enhanced control over text layout | July 14, 2023 |
| Figma Plugin Support | Seamless importation of Figma layouts | July 14, 2023 |
Design and Development Features
- Quick Stack element speeds up the building process with new layout presets.
- Increased page limits provide greater scale for content-heavy projects.
- DevLink in open beta allows visual creation of React components.
Integration and Performance Updates
| Feature | Description |
| Variable Fonts Updates | Enhanced functionality and user experience. |
| Google Analytics Integration | Updated for Google Analytics 4. |
| Designer and Editor Performance | Improved performance due to foundational CMS updates. |
| Figma Plugin Enhancements | Improved style sharing between Figma and Webflow. |
| Private Staging for Enterprise | Secure review feature for site changes. |
Webflow’s global presence is fortified with its services available in 190 countries, supported by over 100 data centers worldwide.
Conclusion
In essence, Webflow’s evolution, from a budding startup to a mainstay in the web design industry is due to its innovative approach and adaptability. With the rise of AI, Webflow’s market evaluation is poised to soar, even in 2024 as the world becomes increasingly connected, emphasizing the need for easier and more accessible website creation!