Industry insights help you create a content strategy/plan and provide an easy and effective way to target popular keywords (KWs) as the industry changes.
These market insights show trending content in manufacturing and the content plan/strategy you need to craft to draw new readers and customers.
Spotlight: Manufacturing Industry Keywords
| Keywords | % Increase |
|---|---|
| Gallium Metal | 160% |
| Whites Metal Detector | 100% |
| Metal Hair Clips | 80% |
| Wood County Fair | 250% |
| Jotul Wood Stove | 1300% |
| Padauk Wood | 1100% |
| Copper Pearl Swaddle | 300% |
| Copper Beech San Marcos | 140% |
| Copper Chef Cookware | 80% |
| Supply Chain Engineer | 120% |
| Supply Chain Sustainability | 60% |
| Semiconductor Supply Chain | 50% |
Gallium Metal 160%
Analysis
Due to its various uses in mobile phones, green and blue LEDs, pressure sensors for touch switches, and Blu-ray technology, people are researching “gallium metal.”
We see a +160 spike in searches for this particular keyword.
Content Ideas
- We recommend businesses in this niche create a comprehensive guide explaining its element information, uses, properties, and much more
- Write a listicle about gallium metal, such as “X Important Gallium Metal Uses” or “X Facts About Gallium Metal.”
Whites Metal Detector 100%
Analysis
We see an increase in the “whites metal detector” keyword by +100. This is likely because “whites metal detectors” are one of the best and most effective products customers can buy when purchasing metal detectors, accessories, coils, and parts.
Content Ideas
- We recommend creating product buying guides to prove authority and credibility to users and customers
- Write product comparisons
Metal Hair Clips 80%
Analysis
Also called hair slides, barrettes are clasps for holding your hair in place. Often, they are made from plastic or metal and feature decorative fabrics.
We see a +80 increase in users searching for “metal hair clips.” It’s likely because metal clips work better than most other hair clips, such as plastic claw clips.
Content Ideas
- Create listicles such as “X metal hail clips to hold thickest strands” or “X cool metal hair clips for every texture and style.”
- Write comprehensive product comparisons and buying guides
Wood County Fair 250%
Analysis
As the tradition supports various county members and young people by offering entertainment, education, and exhibition, people are researching the “wood county fair.” We see a +250 increase in searches against this particular term.
Content Ideas
- Create informative content explaining fair events, schedules, fair passes, ticket information, and much more
- Write a white paper with a focus on the history of the wood county fair to prove authority and credibility
Jotul Wood Stove 130%
Analysis
Jotul wood stoves are arguably the best and most efficient burning stoves available on the market. These stoves can attain 81% of efficiency ratings with appropriate dry wood and burning.
There’s been an increase in the “jotul wood stove” keyword by +130. It’s likely due to their low emission rate and high efficiency that people search for this term extensively.
Content Ideas
- We recommend creating product comparisons and buying guides
- Create how-to guides such as “How to choose the right wood stove for a living space,” etc.
Padauk Wood 110%
Analysis
One of the popular hardwoods among woodworkers, Padauk wood, is slightly strong, stiff, and heavy. It’s cost-effective and comes with a unique color.
We see a +110 increase in users searching for “padauk wood.” This is likely because this African wood is increasingly durable and has excellent rot resistance.
Content Ideas
- Create listicle content like “X wood finishes for padauk wood,” etc
- Write guides explaining padauk wood uses, applications, properties, advantages, disadvantages, and more
- Product buying guides
Copper Pearl Swaddle 300%
Analysis
Swaddles help protect babies against their natural moro ‘startle’ reflexes. This allows the baby and mother to sleep better.
We see a +300 rise in users searching for “copper pearl swaddle.” This is likely because people want lightweight, breathable blankets designed to create a perfect swaddle for a child.
Content Ideas
- We recommend creating product comparison and buying guides
- Create how-to content such as “How to pick the best swaddle for baby,” etc.
Copper Beech San Marcos 140%
Analysis
Due to increasing housing and tuition prices, people are researching “copper beech san marcos,” a top-quality off-campus student apartments and housing community with reliable copper structure. We are seeing a +140 increase in searches for this particular keyword.
Content Ideas
- Create an informative guide explaining rates, floor plans, features, and more
- Create a listicle such as “X best student apartments” or “X best off-campus housing.”
Copper Chef Cookware 80%
Analysis
Copper-chef cookware comes with a “CeramiTech” coating, making sautéing and pan frying easy and quick. Using non-stick-coating copper cookware, you won’t have to cook with oils and fats.
We see an increase in “copper chef cookware” by +80. This is most likely because they consist of elegant-looking cookware with excellent high-temperature tolerance.
Content Ideas
- We recommend creating product review guides
- Pen how-to articles and tips such as “How to choose the best copper chef cookware” or “X tips to choose the right copper pot or pan” to prove your authority and credibility
Supply Chain Engineer 120%
Analysis
Supply chain engineering, an engineering discipline involving planning, designing, and operating supply chains, is a popular field of academia. The “supply chain engineer” keyword is researched quite extensively. There’s been a 120% increase in searches for this particular keyword.
Content Ideas
- Create informative articles explaining the degree, career options, salary range, etc.
- Write how-to guides such as “How to be a pro supply chain engineer,” etc.
Supply Chain Sustainability 60%
Analysis
Many people want to know why sustainability in the supply chain is crucial and how businesses consider their product journey’s human and environmental impact.
This is likely why we see a sudden jump in the “supply chain sustainability” keyword. About a 60% increase in users searching for this term.
Content Ideas
- We recommend creating a white paper to cover the best practices, why it’s crucial, and more
- Create a listicle like “X actions to improve supply chain sustainability,” etc.
Semiconductor Supply Chain 50%
Analysis
Due to its increasing significance in fueling scientific advancement, fostering economic growth, and ensuring national security, people are researching the keyword “semiconductor supply chain. ” We see a +50 increase in searches for this specific term.
Content Ideas
- Write a comprehensive guide to explain the topic to your readers and gain authority and credibility
- Write a roundup article about top semiconductor companies