Scale Smarter with Personalized SEO Plans

When it comes to website platforms, wordpress reigns supreme. And for good reason – it’s user-friendly, customizable, and has countless plugins and tools available at the click of a button.

But, as WordPress grows in popularity, so does the need for experts who know how to optimize WordPress sites for search engines. Enter the WordPress SEO specialist.

We not only have a thorough understanding of wordpress as a platform and its capabilities, but also an in-depth knowledge of SEO principles and strategies.

These experts also have experience working with wordpress developers to ensure clean code and technical optimization.

They can review WordPress documentation, which regularly evolves with each new update, and make sure you have the latest solutions in place for your website.

In short, these specialists know WordPress inside and out, making them invaluable assets for any WordPress website looking to improve their search visibility.

When it comes to WordPress SEO, one critical aspect is pagespeed optimization. A slower website not only frustrates visitors, leading to a higher bounce rate, but it can also negatively impact your search engine rankings.

Understanding the pagespeed score provided by Google can be helpful in improving SEO and increasing conversion rates.

A page’s loading time can impact a visitor’s behavior – research shows that a delay of just one second can result in a 7% decrease in conversions and 11% fewer page views. Google takes this into account when determining SEO rankings, as slow loading times can lead to higher bounce and exit rates.

However, there are ways to improve pagespeed, such as optimizing images and minimizing code. By considering pagespeed and taking steps to improve it, businesses can see an increase in SEO rankings and conversions. This can ultimately lead to a boost in sales and success for their website.

WordPress developers can help improve the speed of your site by implementing pagespeed optimizations such as reducing image sizes, minifying code, and using caching plugins. These optimizations can have a significant impact on your conversion rate and ultimately lead to increased sales.

However, it’s important to note that proper WordPress SEO goes beyond just pagespeed optimization – developers can also help with technical fixes such as setting up proper redirects and constructing an intuitive website structure to improve visibility in search results.

Ultimately, investing in WordPress SEO improvements can pay off in the long run by boosting traffic and improving overall performance for your website.

As a website owner, deciding which plugins to use for your site can be overwhelming. While some plugins can improve your search engine optimization (SEO), others may actually harm it. This is where an SEO expert can come in handy.

They can help you select plugins that will benefit your site, as well as optimize and minimize the number of plugins being used. Too many plugins can slow down your site and create messy, cluttered code, both detrimental to your SEO rankings.

An SEO expert can also advise on properly setting up and using the selected plugins for maximum benefit. When it comes to optimizing a website for search engine rankings, selecting the right plugins can make a big impact. SEO experts can help with this process, providing guidance on which plugins will be most effective for specific goals and needs. They can also optimize these plugins, ensuring they are properly configured and minimizing their impact on site performance.

• One popular choice for SEO is Yoast, which allows for easy editing of meta tags and site content to improve search results.
• WP Rocket is another option, helping with website caching and speed optimization. And don’t forget about having a sitemap plugin, which helps search engines easily index all pages on the site for improved ranking potential.
• Understanding the role of seo plugins and how to properly utilize them is crucial in achieving successful search engine optimization – enlisting the help of an expert can ensure your site is set up for success.

You can learn more about our full list of recommended WordPress SEO plugins here.

Building a custom theme for your website can have many SEO benefits, and is one of the best ways to maximize your search engine rankings. A custom theme helps websites stand out from other sites in terms of design and functionality, which not only boosts user engagement but also looks good to search engines. Unique visuals and designs help establish a strong brand identity that will make your site more attractive to visitors who are searching for relevant information. This can result in improved visibility and higher page rankings on SERPs.

The codebase of a custom-built theme can also be optimized for search engine crawlers, making content more easily indexed. Design elements such as streamlined navigation, error-free links and properly formatted URLs all help improve the user experience while ensuring that search engines can easily access the content being displayed. Additionally, having an optimally coded website increases its loading speed, which helps boost rankings due to Google’s preference towards fast-loading pages. All these aspects combined make building a custom theme an effective way to boost SEO performance on websites.

Some bigger brands built with WordPress, with links to each website and an explanation why they use it:

• Sony Music – https://www.sonymusic.com/ – Sony Music utilizes WordPress as its content management system due to its flexibility and wide range of tools that allow them to build a modern website experience.
• Microsoft News Center – https://news.microsoft.com/– Microsoft News Center opts for WordPress for their content-driven website as it provides comprehensive features for managing large amounts of multimedia content seamlessly and effectively.
• Harvard University – https://www.harvard.edu/ – Harvard University takes advantage of the latest version of WordPress which offers a number of features that are designed for educational institutions such as custom post types, custom taxonomies for classifying data, user role based access controls and much more.
• Tech Crunch – https://techcrunch.com/ – Techcrunch uses WordPress for their website due to its robust features that help them manage their large library of technology news, articles, and analysis. WordPress allows Techcrunch to easily organize and display content on both desktop and mobile devices with minimal effort. Additionally, WordPress’s scalability makes it easy for Techcrunch to quickly publish stories across multiple platforms as needed.
• Time Magazine – https://time.com/ – Time magazine uses WordPress for their website due to its user-friendly interface, wide range of content management tools, and scalability. With WordPress, Time magazine can quickly manage a large influx of content while providing a consistent user experience across devices. Additionally, WordPress allows Time Magazine to easily customize their website’s look and feel according to their target audience

Google’s PageSpeed score is an important factor in SEO rankings, as it evaluates how fast a website loads and provides insight into areas that need to be improved. A slow loading website can negatively affect user experience and page rankings, so it is important to optimize the codebase and reduce loading times.

Optimizing a WordPress site for Google Pagespeed requires awareness of different factors such as leveraging browser caching, compressing resources, deferring JavaScript execution and optimizing CSS delivery. Additionally, tools like GT Metrix can help identify issues like large image sizes or unnecessary redirects that might be slowing down pages. Javascript optimization should also be considered, as the amount of code used in webpages can significantly affect page load times. It is also recommended to make sure your mobile score is high since mobile users are more likely to stay on the page longer if it loads quickly on their device. Overall, understanding the importance of PageSpeed and following best practices can help businesses improve their website’s performance while enhancing user experience and increasing search engine visibility.

Optimizing a WordPress website for Pagespeed involves several coding and design practices such as:

1. Leveraging browser caching
2. Minifying HTML, CSS and JavaScript
3. Compressing resources with gzip compression
4. Deferring JavaScript execution
5. Optimizing CSS delivery
6. Optimizing images and using responsive images
7. Eliminating render – blocking resources
8. Reducing server response time
9. Making sure the mobile score is high

These techniques can be done by popular SEO plugins like WP Rocket, or manually by developers familiar with pagespeed optimization tactics.

Utilizing WordPress permalinks has the potential to influence SEO in both positive and negative ways. On one hand, permalinks are an effective way of providing users and search engines with relevant web page titles that clearly describe the content on the page. This allows for better navigation of a website, improved keyword targeting and higher organic visibility due to an optimized internal link structure.

On the other hand, incorrectly configured permalinks can have a negative impact on SEO by creating duplicated or thin content that can hurt rankings. It is important to customize every permalink to make sure it accurately reflects what each page is about, uses targeted keywords and adheres to readable URL format.

A good example would be “yoursite/blog/wordpress-permalinks-help-hurt-seo” while bad examples would be “yoursite/?p=12345” or “yoursite/page?title=wordpress%20permalinks%20help%20hurt%20seo” which lack keyword relevancy and readability.

Additionally, using too many dynamic parameters can hurt Google’s crawling efforts as it may consider them as duplicate pages. Finally, avoiding multiple redirects caused by restructuring URLs without setting up proper 301 redirects is key if you want a fast loading webpage that won’t be penalized by search engines.

WordPress plugins allow users to easily optimize images for SEO, which can have a positive impact on organic search visibility. By compressing and resizing large image files, plugins like WP Smush or EWWW Image Optimizer can significantly reduce the size of a webpage without sacrificing image quality. Additionally, plugins also help in optimizing meta data associated with each image, such as title tags and alt text which are essential for improving SERP rankings.

Optimized images can help increase engagement rates surrounding content by providing a seamless experience when users view websites through multiple devices. This makes it easier for crawlers to understand what’s on each page, allowing them to better index content in their search results.

No, WordPress does not reduce image quality. In fact, WordPress plugins can be used to optimize images and increase their quality by compressing and resizing large image files without significantly reducing the size of a webpage. Additionally, plugins also help in optimizing meta data associated with each image, such as title tags and alt text which are essential for improving search engine rankings.

For a website header image, an acceptable file size is typically around 500kb, which should maintain the quality of the image without sacrificing load speed. Depending on the size and resolution of your header image, you may be able to reduce the file size further. Additionally, it’s important to ensure that your file type is suitable for web viewing; JPEGs are recommended for photos and PNGs for logos or graphics with text.

Adding SEO keywords to a WordPress website is an important step in optimizing your website for better search engine rankings. To begin, keyword research should be done in order to identify relevant and targeted terms that accurately sum up the topic you are writing about. This will help create content that is more easily found by potential visitors. Once you have identified the best keywords for your site, they should be included within the meta tags and page titles of each page on your website. Additionally, it’s important to naturally integrate these key words into the body of text for each page.

Good SEO keywords are those that are most relevant to the topic of your website and have high search volume but low competition; these will provide traffic and still be relatively easy to rank for. Bad SEO keywords are those that have very high competition and/or low search volume; such terms may bring no traffic or even lower the quality scores of other pages on your website due to keyword stuffing. Some examples of good and bad SEO keywords include: ‘renewable energy solutions’ (good) versus ‘green energy’ (bad), ‘pet care tips’ (good) versus ‘animal health advice’ (bad). Ultimately, there is no one-size-fits-all approach when it comes to selecting good SEO keywords; however, appropriate research will help you make informed choices about what works best for your particular website.

WordPress page builders such as Elementor and Divi are powerful tools that enable users to create highly customized websites with minimal coding. The drag-and-drop interface makes it easy for even the most non-technical users to begin making changes to their site quickly and efficiently. Additionally, there are a wide variety of free and premium plugins available that can be integrated for even greater customization options.

However, it is important to note that using a page builder does have some implications for SEO. Because many of the elements are created with JavaScript, this can lead to code bloat which can slow down your website’s loading time; slower loading pages can actually hurt your rankings as search engine algorithms take loading speed into account when assigning rankings. Additionally, whenever a theme is updated certain features may become incompatible with the page builder, resulting in broken links or other issues which adversely affect SEO performance. Therefore, it is important to keep an eye on both theme updates and code bloat in order to ensure that you stay up-to-date and optimized for SEO purposes when using WordPress page builders.

At AUQ we consider clean and efficient code a top priority for the longevity of a website as well as it’s SEO potential. We create individual themes for all of our client sites and take advantage of every detail to optimize our sites for SEO, pagespeed and future proofing.

The cost of hiring an agency for WordPress SEO can vary depending on the size and scope of the project. For enterprise-level businesses, prices can range anywhere from $3,000 to upwards of $20,000 or higher. Small businesses and SMBs may qualify for discounted pricing with many agencies offering monthly packages starting at around $500-$2000 per month.

When it comes to WordPress SEO, monthly plans are usually the most cost-effective option as they include ongoing optimization efforts such as linkbuilding, content writing and technical SEO tweaks. This ensures that your website stays current with best practices and is always optimized for search engines. Additionally, with a monthly plan you can more easily make adjustments in order to keep up with changing customer demands or search engine algorithms.

The price tag for these services can also vary widely depending on what type of package you choose and whether it includes additional features such as website audits, guest blogging services or keyword research tools. Even if you opt for a basic package you should expect some sort of reporting system in place so that you can track your progress over time. Prices for these extra services can range from $200-$1500 per month depending on their complexity and the desired results.

Aside from considering cost when selecting an agency for WordPress SEO it is important to also evaluate their level of experience, customer service and overall reputation within the industry. Taking the time to thoroughly vet any potential partner will help ensure that you get the best value for your money and ultimately yield better results over time.

Woocommerce is one of the most popular ecommerce solutions for businesses building an online store on WordPress. It provides a comprehensive set of features such as product listings, shopping carts and secure payment systems to simplify the entire process. Woocommerce also makes it easy for businesses to customize their stores with different themes and design elements which helps them showcase their products in a visually appealing manner. Popular sites that use Woocommerce include The North Face, New Balance, and Adidas Originals.

Moreover, Woocommerce can be easily integrated with third-party services such as shipping providers, loyalty programs or accounting software to better manage their day-to-day operations. This integration allows businesses to streamline processes and save time on mundane tasks so that they can focus more on sales and marketing efforts. Additionally, Woocommerce is mobile optimized meaning that customers will be able to purchase from your store from any device or screen size making it easier for them to shop around.

Overall, Woocommerce offers numerous advantages that allow businesses to create successful ecommerce stores on WordPress while providing a great user experience for customers. With its powerful features and ease of use, Woocommerce is an ideal solution for any business looking build an online presence quickly and efficiently. To learn more about getting started with Woocommerce take a look at some useful resources such as [Woocommerce website](https://woocommerce.com/) or [WordPress tutorials](https://www.ostraining.com/blog/wordpress/woocommerce/).

Yes, Woocommerce is optimized for SEO. It provides a number of features that make it easier for businesses to optimize their store for search engine algorithms and reach more customers. This includes built-in support for meta tags, titles, page descriptions and image ALT attributes which all help with improving a store’s visibility on search engines. Additionally, Woocommerce also allows business owners to feature related products on each product page which helps boost the chances of being found in searches.

Woocommerce is used by many popular ecommerce websites across the globe due to its flexibility and ease of use.

• https://allblackshop.com/
• https://www.weber.co.za/
• https://singerco.com.au/

Each website is customized depending on its individual needs but they all benefit from the robust features offered by Woocommerce such as product listings, shopping carts and payment processing options. By using WooCommerce these popular brands are able to create powerful online stores that are both visually appealing as well as highly optimized for SEO purposes

Yes – we regularly help clients with domain migrations.

When you’re looking at migrating a WordPress website, it’s absolutely essential to consider the implications for SEO. This isn’t simply a matter of moving files and content from one place to another. It’s about ensuring that the hard-earned search equity you’ve built up over time is not only maintained but also has the potential to grow.

As a starting point, a comprehensive audit of your site’s current SEO standing is indispensable. Document every URL, meta tag, and piece of structured data. During the migration, use a plugin like Yoast SEO to handle redirects, especially if URLs are changing, to maintain link equity and avoid 404 errors.

The structure of your site is critical as well. A logical, clean hierarchy is good for users and search engines alike, and maintaining that during a migration is key to helping search engines understand and index your content correctly.

After the move, be meticulous in checking that redirects are working as intended. Update your sitemap and resubmit it to Google via the Search Console, as this can accelerate the re-indexing of your site. And don’t just move on once the migration is live; monitor your site closely for any unexpected drops in traffic or ranking, which can indicate issues with the migration.

Remember, a website migration is more than a technical challenge—it’s a chance to enhance your site’s SEO framework. Approach it carefully, and you could see significant benefits in your site’s search engine performance post-migration.

The cost of building a WordPress website can vary widely based on several factors, including the complexity of the design, the number of features required, whether you’re using a custom theme or a pre-built one, and the type of website (e.g., B2B, B2C, eCommerce, or local business). Here’s a rough breakdown of the price ranges you might expect:

1. Basic Websites (Blogs, Personal, or Small Local Businesses):
   • DIY with a Pre-Built Theme: $50 – $300 for premium themes.
   • Hiring a Developer/Designer: $500 – $2,500, which includes the cost of a theme and minimal customization.
2. Professional B2B/B2C Websites:
   • Pre-Built Themes with Minor Customizations: $1,500 – $5,000, depending on the extent of customization and content.
   • Custom Built: $5,000 – $15,000 or more, factoring in unique design, functionality, and scalability.
3. eCommerce Websites:
   • Pre-Built eCommerce Themes ( using WooCommerce): $1,500 – $15,000 for basic setup and minor customizations.
   • Custom Designed eCommerce Sites (using WooCommerce ) : $10,000 – $30,000 or more, with complex customizations, integrations, and premium features like advanced security, SEO, and custom checkout processes.
4. Page Builder Sites (Elementor, Beaver Builder, etc.):
   • Professional Development with a Page Builder: $2,000 – $10,000, with costs varying based on the complexity of the design and the number of templates needed.
5. Complex Custom Websites (Large Business or Enterprise Level):
   • Custom Themes and Plugins: Starting from $15,000 to $100,000 or more, including bespoke theme development, plugin development, high levels of scalability, security, multi-language support, and integrations with external systems.