What are the statistics for B2B SEO?

Apr 29 • 2 min read

Knowledge Base > B2B > What are the statistics for B2B SEO?

The statistics for B2B SEO (Search Engine Optimization) vary depending on the source and the specific metrics being measured. However, here are a few general statistics related to B2B SEO:

  • According to a survey by DemandWave, organic search is the top-performing channel for B2B marketers, with 70% of respondents stating that it is their most effective channel for generating leads.
  • According to Google, 46% of all searches have local intent. This means that optimizing for local search is critical for B2B companies targeting specific geographic areas.
  • According to a survey by HubSpot, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
  • According to a study by BrightEdge, organic search is responsible for 53.3% of all website traffic, making it the largest source of traffic for most websites.
  • According to a survey by Moz, link building and content creation are the top two most effective SEO tactics for B2B marketers.
  • According to a survey by MarketingSherpa, 73% of B2B marketers said that SEO has provided them with an excellent or good return on investment.
  • According to a study by Ahrefs, the top-ranking page on Google has an average age of 2+ years, which suggests that investing in long-term SEO strategies can pay off in the long run.
  • According to a survey by Backlinko, the average Google first page result contains 1,447 words, which suggests that creating in-depth and comprehensive content can help improve SEO performance.
  • According to a study by Moz, on-page optimization factors such as keyword usage and page load speed are the most important factors for SEO, followed by link-related factors such as link quality and link diversity.
  • According to a survey by Clutch, 36% of B2B marketers said that their top SEO priority is increasing website traffic, while 21% said that their top priority is improving lead quality.

These statistics highlight the importance of investing in long-term SEO strategies, creating high-quality and comprehensive content, optimizing on-page factors, and building high-quality links in order to improve B2B SEO performance and achieve business objectives such as increasing website traffic and improving lead quality.

Useful Links:

  1. B2B SEO Statistics – Actionable Statistics to Learn From
  2. 30 Crucial B2B Marketing Statistics

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Common Questions

  • What is B2B SEO?

    B2B SEO (Business-to-Business Search Engine Optimization) refers to the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs) for keywords and phrases relevant to a specific B2B industry or niche. The goal of B2B SEO is to drive more traffic to a website, generate more leads, and increase revenue.

  • What are some common B2B SEO strategies?

    Some common B2B SEO strategies include conducting keyword research, optimizing on-page elements such as title tags and meta descriptions, creating high-quality and comprehensive content, building high-quality backlinks, optimizing for local search, and monitoring and analyzing SEO performance through tools like Google Analytics.

  • How long does it take to see results from B2B SEO?

    It can take several months to see results from B2B SEO efforts, as search engine algorithms take time to crawl and index new content and evaluate website authority and relevance. However, the long-term benefits of SEO can be significant, as higher rankings and increased visibility can lead to more website traffic, more leads, and more revenue.

  • How can B2B SEO help improve lead generation and sales?

    B2B SEO can help improve lead generation and sales by increasing website traffic and visibility, improving the quality and relevance of website content, and targeting specific keywords and phrases that are relevant to potential customers in a specific industry or niche. By improving SEO performance, B2B companies can attract more qualified leads to their website, which can ultimately lead to increased sales and revenue.

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