SEO Backlinks: What They Are and How to Use Them for Rankings

Oct 15 • 6 min read

Knowledge Base > Linkbuilding > SEO Backlinks: What They Are and How to Use Them for Rankings

Backlinks, also known as inbound or external links, are links from one website to another. They serve as a signal of trust to search engines, showing that other websites find your content valuable enough to link to it. In SEO, backlinks are a key ranking factor because they help search engines assess the authority, relevance, and credibility of your website.

Dofollow Backlinks

Dofollow backlinks are the most valuable type because they pass SEO value, or “link juice,” from the linking site to the linked site. These links boost the authority of the linked page, directly impacting its ranking in search engine results.

Nofollow Backlinks

Nofollow backlinks have a “nofollow” attribute that tells search engines not to pass SEO value. While they don’t contribute to rankings directly, nofollow links are still useful for driving traffic and creating a natural backlink profile.

Natural Backlinks

Natural backlinks are earned organically, without any direct effort or outreach. They occur when other websites find your content valuable and link to it voluntarily. These are highly trusted by search engines because they reflect genuine endorsements.

Manual Backlinks

Manual backlinks are acquired through intentional efforts, such as outreach or guest blogging. These are the result of actively seeking links from relevant websites, often through building relationships or offering high-quality content.

Backlinks play a crucial role in search engine rankings because they signal trust and authority. When a reputable website links to your content, search engines view it as a recommendation, boosting your credibility. The more high-quality backlinks you have, the more search engines trust your site, leading to improved rankings.

However, not all backlinks are equal. Search engines prioritize quality over quantity, meaning a few authoritative backlinks from trusted sources are more valuable than many low-quality links. Additionally, the authority of the linking domain plays a significant role in how much SEO value a backlink provides. Backlinks from high-domain authority sites carry more weight than links from smaller, less credible sites.

Relevance is key in backlink building. A backlink from a site within your industry or niche is more valuable than one from an unrelated site. Relevant backlinks bring in more targeted traffic, which is more likely to engage with your content and convert into leads or customers.

Similarly, the quality of a backlink is crucial. Backlinks from authoritative, trustworthy websites carry more SEO value. Low-quality links from spammy or irrelevant sites can hurt your SEO and even lead to penalties from search engines.

Create Link-Worthy Content

Publishing high-quality, valuable content is the best way to naturally earn backlinks. Comprehensive guides, infographics, research, and resources tend to attract links because they provide useful information that others want to reference.

Guest Blogging and Outreach

Writing guest posts for authoritative websites in your industry is a proven method for earning backlinks. When you provide valuable content to another site, you can include a dofollow backlink to your own website.

Engage with Influencers and Industry Leaders

Building relationships with influencers or thought leaders in your niche can lead to valuable backlinks. Collaborating on content or being featured on their platforms can provide exposure and boost your SEO.

Utilize Resource Pages and Directories

Many websites have resource pages or directories where they list helpful links. Submitting your website to relevant directories or offering valuable resources can earn you backlinks from these pages.

Focus on Quality, Not Quantity

A few high-quality backlinks from authoritative sites are far more valuable than a large number of low-quality links. Always prioritize quality.

Diversify Your Backlink Profile

A natural backlink profile includes a mix of dofollow and nofollow links, as well as links from different sources like guest posts, resource pages, and directories.

Avoid Black Hat Tactics

Never engage in black hat SEO practices like link buying or using link farms. These can lead to penalties and hurt your site’s long-term SEO performance.

Regularly Monitor and Audit Your Backlinks

Regularly check your backlink profile to ensure you’re gaining high-quality links and disavowing any harmful or spammy ones that could damage your SEO.

Relying on Low-Quality or Irrelevant Links

Building backlinks from irrelevant or low-quality sites can harm your SEO. Always aim for links from trusted and relevant sources.

Over-Optimizing Anchor Text

Using too many keyword-rich anchor texts can make your link profile look manipulative. It’s important to vary your anchor text to maintain a natural profile.

Focusing Too Much on Quantity

Don’t fall into the trap of thinking more backlinks always equal better rankings. Focus on earning fewer, higher-quality backlinks for a stronger SEO foundation.

Dofollow Backlinks from High-Authority Sites

Backlinks from high-authority websites are the most powerful for SEO. These links pass “link juice” from the reputable site to yours, signaling to search engines that your content is credible and trustworthy. For example, a dofollow backlink from a respected news outlet or industry-leading blog carries significant weight and can boost your rankings.

Relevant Backlinks from Niche Websites

Backlinks from websites within your niche or industry are highly valuable because they are relevant to your content. Search engines see these as more credible endorsements, and these links tend to drive more targeted traffic. For instance, if you run a fitness blog, a backlink from a popular health and fitness website will have more impact than a general-interest blog.

Natural Editorial Links

Natural editorial links occur when another website links to your content organically, without any outreach or request. These are powerful because they are genuine endorsements of your content, and search engines highly value this type of organic linking.

Backlinks from Educational or Government Sites (.edu or .gov)

Links from educational (.edu) or government (.gov) sites are considered authoritative and highly credible by search engines. While these can be harder to acquire, they carry significant SEO value and can greatly boost your site’s authority.

Contextual Backlinks

Contextual backlinks are links that are embedded naturally within relevant content, such as a blog post or article. These links carry more weight than links in footers, sidebars, or unrelated content because they are directly relevant to the topic at hand and add value to the user experience.

Here are some of the best resources to learn about backlinks and how to effectively use them for SEO:

A comprehensive guide that covers everything you need to know about link building, from understanding backlinks to advanced strategies for acquiring them.

A detailed guide from Ahrefs that explains various link-building tactics, including how to earn high-quality backlinks, track them, and avoid common mistakes.

Brian Dean’s blog is one of the top resources for SEO professionals. This guide covers actionable strategies to build quality backlinks and grow your site’s authority.

A step-by-step guide that covers both basic and advanced link-building strategies, focusing on building links naturally and ethically.

Neil Patel’s blog offers practical tips on how to build backlinks, with a focus on earning high-quality links from authoritative sources.

Directly from Google, this page explains what constitutes a link scheme and how to avoid black hat link-building practices that could harm your SEO.

A collection of real-world case studies from Ahrefs, showing how companies successfully built backlinks and improved their SEO performance.

Not all backlinks are valuable for SEO. The quality, relevance, and source of a backlink play a significant role in its impact on your website’s rankings.

High-quality backlinks from authoritative, relevant websites in your industry are the most beneficial, as they signal to search engines that your content is credible and trustworthy. These types of backlinks help improve your domain authority and search visibility, ultimately boosting your rankings.

On the other hand, low-quality or spammy backlinks can do more harm than good. Backlinks from irrelevant websites, link farms, or those acquired through black-hat SEO tactics can trigger penalties from search engines, damaging your site’s reputation and rankings.

It’s crucial to focus on earning natural, high-quality backlinks from reputable sources to ensure long-term SEO success.

Checking a website’s backlinks is essential for understanding its link profile and identifying opportunities for SEO improvement. There are several tools available that allow you to analyze both your own backlinks and those of your competitors.

Tools like Ahrefs, Moz Link Explorer, and SEMrush offer detailed insights into the number of backlinks a site has, the quality of those links, and the referring domains. These tools provide metrics like domain authority and page authority, helping you assess the strength of a website’s backlinks.

To check a website’s backlinks, simply enter the domain into one of these tools, and you’ll get a comprehensive backlink report. This will include the total number of backlinks, the types of links (dofollow or nofollow), anchor text used, and the authority of the linking domains.

Monitoring backlinks regularly can help you maintain a healthy backlink profile, disavow harmful links, and identify potential link-building opportunities.

Author

Frequently Asked Questions

  • Why are backlinks important for SEO?

    Backlinks help improve a website’s search engine rankings by signaling to search engines that the content is authoritative and relevant. High-quality backlinks from reputable sites can significantly boost a site’s visibility in search results.

  • What are toxic backlinks, and how can they affect my site?

    Toxic backlinks come from low-quality, spammy, or irrelevant sites. They can harm your SEO and lead to search engine penalties. You should regularly audit your backlink profile and disavow harmful links.

  • How often should I check my website’s backlinks?

    It’s a good practice to check your backlinks regularly—at least every few months—to ensure your site is gaining high-quality backlinks and to identify and disavow any harmful links.

  • Can I remove bad backlinks from my site?

    Yes, you can remove bad backlinks by reaching out to the site owner and requesting removal. If this isn’t possible, you can use Google’s Disavow Tool to ask search engines to ignore those links.

  • How do backlinks affect my site’s domain authority?

    Backlinks from high-authority, relevant sites help increase your site’s domain authority, which is a key factor in improving your rankings on search engine result pages (SERPs).

Related Articles