How to connect Shopify to facebook?

Knowledge Base > Shopify > How to connect Shopify to facebook?

Connecting your Shopify store to Facebook is a smart way to expand your online presence and reach a wider audience through social media. Here’s a step-by-step guide on how to do it:

Step 1: Prepare Your Shopify Store

Before you begin the integration process, ensure your Shopify store is ready:

  • Shopify Account: Log in to your Shopify admin dashboard.

Step 2: Set Up a Facebook Business Manager Account

If you don’t have one already, create a Facebook Business Manager account. This will serve as your central hub for managing your Facebook business assets.

  • Visit Facebook Business Manager: Go to Facebook Business Manager.
  • Create an Account: Follow the prompts to create a new Business Manager account. You’ll need to provide business details and associate it with your personal Facebook account.

Step 3: Add Your Shopify Store to Facebook Business Manager

Now, you’ll connect your Shopify store to your Facebook Business Manager account.

  • Access Business Manager: Log in to your Facebook Business Manager account.
  • Click ‘Business Settings’: Located in the upper-right corner of the dashboard.
  • Click ‘Accounts’ > ‘Ad Accounts’:
  • Select ‘Add’ > ‘Add an Ad Account’: Follow the prompts to add your ad account. You can create a new one or connect an existing one.
  • Enter Your Shopify Store Details: Provide your Shopify store URL and confirm ownership.

Step 4: Create a Facebook Page for Your Shopify Store

If you don’t already have a Facebook Page for your business, create one. This is where you’ll showcase your products and interact with customers.

  • Visit Facebook: Log in to Facebook with your personal account.
  • Create a Page: Go to Facebook Pages.
  • Choose a Page Type: Select ‘Business or Brand.’
  • Complete Setup: Follow the prompts to set up your Page, including adding a profile picture, cover photo, and business details.

Step 5: Connect Your Shopify Store to Facebook

Now, you’ll integrate your Shopify store with your Facebook Page using the Facebook Sales Channel:

  • Shopify Admin: Go to your Shopify admin dashboard.
  • Sales Channels: Click ‘Sales Channels’ in the left sidebar.
  • Add Sales Channel: Click ‘Add Sales Channel.’
  • Select Facebook: Find ‘Facebook’ in the list of available sales channels and click ‘Add.’
  • Connect Account: Click ‘Connect Account’ and follow the prompts to connect your Shopify store to Facebook.
  • Select Facebook Page: Choose the Facebook Page you created earlier.
  • Customize Your Shop: Customize your Facebook Shop by adding products, collections, and setting up payment methods.

Step 6: Review and Publish Your Facebook Shop

Before your Facebook Shop goes live, review your settings and make any necessary adjustments:

  • Product Listings: Ensure your products have high-quality images, detailed descriptions, and accurate pricing.
  • Shipping and Returns: Set up shipping rates and policies.
  • Payment Methods: Confirm your payment methods are set up correctly.

Step 7: Publish Your Facebook Shop

Once you’re satisfied with your Facebook Shop setup, click ‘Publish’ to make it live on Facebook.

Step 8: Promote Your Products on Facebook

Now that your Shopify store is connected to Facebook, you can start promoting your products through Facebook Ads, Instagram Shopping, and more to reach a broader audience and drive sales.

By following these steps, you can seamlessly connect your Shopify store to Facebook, expanding your online presence and reaching potential customers through one of the world’s largest social media platforms. This integration can boost your online sales and brand visibility.

Common Questions

  • Why should I connect my Shopify store to Facebook?

    Connecting your Shopify store to Facebook expands your online presence, allowing you to showcase and sell products directly on the social platform. It enables you to reach a wider audience and drive more sales.

  • Do I need a Facebook Business Manager account to connect Shopify to Facebook?

    Yes, you’ll need a Facebook Business Manager account to manage your business assets, including your Shopify store, on Facebook. It serves as a central hub for your online activities.

  • Can I connect multiple Shopify stores to one Facebook Business Manager account?

    Yes, you can connect multiple Shopify stores to a single Facebook Business Manager account, making it easier to manage multiple businesses or stores.

  • How do I add products from my Shopify store to my Facebook Shop?

    After connecting your Shopify store to Facebook, you can add products to your Facebook Shop directly from your Shopify admin. Simply go to the Facebook Sales Channel, select the products you want to showcase, and customize their listings.

  • What are the benefits of using Facebook Ads in conjunction with my Shopify store?

    Using Facebook Ads allows you to target specific audiences, promote products, and drive traffic to your Shopify store. It’s a powerful tool for increasing brand visibility and boosting sales.

  • How can I track the performance of my Shopify store on Facebook?

    You can track the performance of your Shopify store on Facebook through Facebook Ads Manager and Facebook Pixel. These tools provide insights into ad performance, conversion rates, and customer behavior.