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Embrace.io is the only user-focused, mobile-first observability platform built on OpenTelemetry. SDKs support iOS, Android, React Native, Flutter, and Unity — giving engineering teams complete visibility into crashes, ANRs, network issues, and performance traces. Customers include The New York Times, Marriott, and Warby Parker.
AUQ was engaged to build Embrace’s organic search presence across mobile developers, DevOps leads, and CTOs.
Embrace’s product requires genuine technical understanding to write about. OpenTelemetry, ANR errors, session replay, distributed tracing — content that oversimplifies is immediately dismissed by the developer audience they need to win. The strategy had to be technically rigorous while also influencing buying decisions at the CTO and DevOps level.
Friction Points:
AUQ designed and developed conversion-focused landing pages targeting high-intent terms: crash reporting, ANR detection, session replay, OpenTelemetry for mobile, and observability by platform. Pages were built with demo CTAs and positioning tailored to each audience segment. Because Embrace runs on WordPress, AUQ handles development directly — implementing structured data, page speed improvements, and crawl fixes without routing through Embrace’s engineering team. Monthly technical crawls keep the infrastructure current.
For developers and SREs, AUQ produces technical articles, platform comparisons, and debugging guides written with genuine depth. Automated flows handle higher-volume topics, with a rigorous editing process built to catch technical inaccuracies before publication.
For LLM discoverability, AUQ builds niche listicles, long-tail landing pages targeting specific error types and SDK scenarios, and structured definitional content covering terms like ANR errors and OpenTelemetry for mobile — the formats AI assistants prefer to cite. AUQ tracks what’s validated about how LLMs crawl content and updates Embrace’s mix as understanding develops.
Rather than focusing on anchor text alone, AUQ prioritizes getting Embrace featured in observability tool comparisons, mobile monitoring roundups, and developer resource pages — the content AI assistants reference when recommending monitoring tools. Brand mentions in mobile dev and DevOps communities on Reddit are weighted heavily, since these are the sources LLMs draw from.
AUQ’s GTM and GA4 setup maps organic traffic to demo requests and trial activations in a Looker Studio dashboard. All content is measured against pipeline contribution. Prompt tracking monitors Embrace’s presence in AI-generated observability recommendations.
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