Spotlight: Digital Marketing Keywords – August 2022
| Keywords | % Increase |
|---|---|
| Orphaned pages SEO | 600% |
| Best free SEO tools | 300% |
| Best email marketing platforms | 300% |
| What is freelance digital marketing? | 250% |
| Pay per click agency | 200% |
| Online marketing consultant | 160% |
| High ticket digital marketing | 150% |
| Entry level digital marketing jobs | 110% |
| Digital marketing strategies | 110% |
| Digital marketing services for small businesses | 90% |
| Digital marketing agency near me | 90% |
| Affiliate marketing | 60% |
| Google digital marketing certification | 50% |
Industry insights help to provide a content plan and a method for targeting keywords that are growing, as industries evolve and alter with the times. These insights show the sorts of content that are trending in the digital marketing space, and how this can inform your plan for putting out content and creating something relevant to your customers and readers. You can reference the original data sets here and here.
Orphaned Pages SEO +600%
Analysis
Orphaned pages is a technical term that relates to the pages on your site that aren’t linked to from other pages or menus. These are generally considered to be lacking in SEO value.
Content Ideas
- We recommend proving your authority to users by creating content about orphaned pages and what impact they are having.
- Methods for diagnosing and fixing orphan pages with popular tools like ahrefs or screamingfrog.
Best free SEO tools +300%
Analysis
Plenty of people are still looking for SEO tools that can analyze and improve their website. A lot of businesses may use these tools internally.
Content Ideas
- Create roundup content for free and freemium SEO tools,
- Create a white paper that covers best tools for various industries and use it to collect emails.
Best email marketing platforms +300%
Analysis
Email marketing is still huge, and it is appealing to businesses of all shapes and sizes, partially due to the fact that it has such a great ROI. Some studies have shown the ROI to be as high as 4200%.
A 300% increase in searches for “best email marketing platforms” shows that interest is still growing.
Content Ideas
- We recommend creating product comparisons and
- Product buying guides
- Target specific branded keywords like “mailchimp vs constant contact”
What is freelance digital marketing? +250%
Analysis
In a growing gig economy, a lot of people consider freelance digital marketing as a career or as a service they can offer as a freelancer. Alternatively, business owners might be looking to understand freelance marketing services and how these might influence their business.
Content Ideas
- Create content explaining how to get into digital marketing and start offering freelance services.
- A roundup of freelance marketing platforms
- A ranking of the best and worst certifications or digital marketing courses
Pay Per Click agency +200%
Analysis
Pay Per Click or PPC marketing is huge, and many big companies plough a lot of their marketing budgets into PPC. With an increase in traffic, it seems that even more companies are looking to invest in PPC campaigns, so it makes sense that there are specialist agencies providing PPC advice.
Content Ideas
- This keyword is often a local search so make sure you have location pages if you run an PPC agency
- Guides to optimizing PPC campaigns for various industries.
Online marketing consultant +160%
Analysis
The searches for online marketing consultant are up over 160%. This seems to be based on companies who have decided to take their digital marketing to the next level and may want to converse with a consultant.
Content Ideas
- Create content around consultancy such as “how to hire an online marketing consultant” or “how much an online marketing consultant costs”.
High ticket digital marketing +150%
Analysis
High ticket digital marketing is about selling services and products that have a high ticket price. People searching for “high ticket digital marketing” has increased by 150% as people look to understand more methods for selling high ticket price items.
Content Ideas
- Content about promoting products that have a high value online such as vehicles or other high ticket price items.
- Create content about “building trust to sell high-ticket items”.
Entry level digital marketing jobs +110%
Analysis
This can be an opportunity for recruitment companies or for other digital marketing agencies who can explain the digital marketing jobs for entry level employees.
The world of digital marketing and online marketing continues to grow and this means that there are more job opportunities out there. On top of this, people are exploring the industry due to its bright future and the fact that it seems like it will only go forward from here on.
Content Ideas
- Explain options for entry level roles that are available in digital marketing.
- How-to guides for recruiting people in digital marketing positions.
Digital marketing strategies +110%
Analysis
The keyword “digital marketing strategies” has more than doubled in interest according to Google’s search trends. Many companies are looking for advice on how best to approach their digital marketing and search terms in this area provide a way for marketing agencies to show their expertise.
Content Ideas
- Cover the most effective marketing strategies in 2022 and providing case studies and statistics.
Digital marketing services for small businesses +90%
Analysis
Searches for digital marketing services for small businesses seem to be growing in line with the industry demand for more services in this area, and with more competition than ever, and more people finding their service providers online.
Content Ideas
- Create content that targets small business owners as they consider their marketing strategies, such as tools, tips and recommendations for smaller local businesses.
Digital marketing agency near me +90%
Analysis
Another keyword that shows the fact that more small and local businesses are in the market for these kinds of services. People are searching for “digital marketing agency near me” as they want to work with specialists in their area.
Content Ideas
- Provide content that has a local focus can help with ranking in Google and appealing to people in your area.
- Create a round up of top agencies or service providers in your area.
Affiliate marketing +60%
Analysis
The searches regarding affiliate marketing topics are growing. Affiliate marketing can provide an opportunity for publishers as well as for businesses that wish to utilize affiliates to grow their services or products.
Content Ideas
- Write about the state of affiliate marketing in 2022 and how it can be a mutually beneficial relationship to both parties.
- Focus on unique industry guides for affiliate marketing.
Google digital marketing certification +50%
Analysis
Google provides a digital marketing course that comes with certification. In their own words, this is a “free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers.”
Content Ideas
- List of the top certifications for each industry including SEO, UX, PPC etc..
- Reviews and benefits of various courses with testimonials from real users.