The Best LLM Visibility Tools for SEOs (2025 Review) Carry BurtonSEO Specialist May 7, 2023 (Upd Oct 31, 2025) · 10 min read Table of contentsTop LLM Visibility Tools: A Quick ComparisonThe 19 Best LLM Visibility Tools in 2025Understanding LLM Visibility: A Guide for SEOsConclusion: Choosing the Right LLM Visibility Tool for Your StrategyFrequently Asked Questions In 2025, measuring your brand’s presence in AI-powered search is no longer optional—it’s mission-critical. With Google AI Overviews, ChatGPT, Gemini, and other large language models (LLMs) now shaping how users discover and trust brands, traditional SEO rank tracking simply doesn’t cut it. The challenge? AI-generated answers are dynamic, citation patterns shift daily, and your brand can be invisible to entire audiences if you’re not monitoring the right signals. That’s where the best tool for measuring visibility in AI search comes in: purpose-built platforms that track, benchmark, and optimize your share of voice in generative search. In this guide, we compare the 19 best LLM visibility tools for SEOs, providing a definitive resource to help you choose the right solution for your team, budget, and growth goals. Top LLM Visibility Tools: A Quick Comparison Choosing the right LLM visibility tracker starts with a clear, side-by-side view of your options. The table below summarizes the top 19 tools, highlighting their key capabilities, pricing, best-fit use cases, and LLM coverage. Use this as your launchpad for deeper research in the detailed reviews that follow. No.ToolKey CapabilitiesPricingBest ForCompatible LLMs1AUQ AI Search Ranking ToolFree instant analysis, competitor ranking, gap identificationFreeAll teams starting AI visibilityChatGPT, Gemini2Peec AIMulti-platform monitoring, sentiment & citation analysis, prompt analytics€89–€499+/mo; trialAgencies/marketers needing structured reportsChatGPT, Perplexity, AI Overviews (+ add-ons)3Semrush AIO / AI SEO ToolkitReal-time tracking, sentiment, workflows, platform-by-platform insights$99+/mo (Toolkit); custom (AIO)Existing Semrush usersChatGPT, Google AI Overviews, Gemini, Claude, Grok, Perplexity4ProfoundConversation Explorer, citation & source tracking, AI crawler analyticsFrom $499/mo; enterprise customEnterprise GEO & SEO teamsChatGPT, Perplexity, Gemini, Copilot, AI Overviews5Otterly AIPrompt tracking, citation audits, Brand Visibility Index$29–$989/mo; trialSMBs & startupsChatGPT, Perplexity, AI Overviews6AthenaHQMulti-LLM monitoring, Action Center, competitor benchmarksFrom $295/mo; scalable tiersGrowth-stage & mid-market brandsChatGPT, Perplexity, AI Overviews, Gemini, Claude, Copilot, Grok7Scrunch AIAgent Experience Platform, misinfo detection, journey mappingFrom $300/moEnterprises seeking proactive optimizationChatGPT, Perplexity, AI Overviews8ZipTie AIAI Success Score, screenshot monitoring, share-of-voiceFrom $99/mo; trialSolo operators & early-stage teamsChatGPT, Perplexity, AI Overviews9Rankscale AIDaily LLM tracking, sentiment & citation analysis, AI Readiness Score$20–$780/moData-savvy professionalsChatGPT, Claude, Perplexity, AI Overviews10Gumshoe AIPersona-based prompts, topic visibility matrix, citation trackingBeta (free); customAudience-centric researchPerplexity Sonar, Gemini Flash, OpenAI Mini, Claude 3.511Surfer AI TrackerPrompt-level insights, workflow integration, weekly trendsFrom $95/mo (25 prompts)SurferSEO ecosystem usersChatGPT, AI Overviews, Perplexity12Nightwatch LLM TrackingLLM as search engines, rank distribution, location targetingFrom $32/mo; SEO suiteTeams unifying rank & AI visibilityChatGPT, Claude13Knowatoa AIBenchmarking, sentiment, citations, product description insightsFrom $99/mo; free tierAgencies & in-house teamsChatGPT, AI Overviews, Claude, Gemini, Perplexity14Ahrefs Brand RadarReal-time mentions, competitor tracking, AI-powered filtering$188+/mo; beta freeAhrefs ecosystem usersChatGPT, AI Overviews, Perplexity15LLMrefsLive crawling, trend reports, proprietary LS Score, GEO hygieneFreemium; $79/mo ProSolo marketers, startups, SMBsChatGPT, Perplexity, Gemini, Claude16SE Ranking AI TrackerUnified LLM & snippet tracking, “No cited” gap analysis$119/mo (included)SMBs & agencies using SE RankingChatGPT, Perplexity, Gemini, Google AI Overviews17xFunnel.AICitation & intent analytics, custom dashboards, playbooksCustom; free tierAgencies & enterprisesClaude, Gemini, Copilot, AI Mode18Keyword.com AI TrackerCross-engine monitoring, citation & sentiment tracking$24.50+/mo; trialCredit-budgeted teamsChatGPT, Perplexity, Gemini, Claude, DeepSeek, AI Overviews19Geneo AIReal-time GEO, enterprise workspaces, AI content promptsFree tier; paid creditsContent-driven enterprisesChatGPT, Perplexity, Gemini, Claude The 19 Best LLM Visibility Tools in 2025 Below you’ll find profiles of each tool—what they do best, who they’re for, and how they fit into your LLM and GEO strategy. 1. AUQ AI Search Ranking Tool Brand/Company name: AUQKey capabilities/benefits: Free instant visibility analysis for your site on ChatGPT and Gemini Side-by-side competitor ranking comparison Gap identification to highlight missed opportunities Actionable optimization guidance based on real AI ranking data Pricing: FreeBest for: Any business or agency beginning AI visibility tracking; budget-conscious teams seeking quick, actionable insightsCompatible LLMs: ChatGPT, Gemini Why AUQ stands out:AUQ’s AI Search Ranking Tool is the most accessible entry point for SEOs and marketers looking to establish a baseline in AI search visibility. With no signup or payment required, you can instantly see how your homepage and key landing pages appear (or don’t) when users query ChatGPT or Gemini about your industry. The tool’s side-by-side competitor ranking feature is especially valuable for benchmarking your brand’s presence against direct rivals, while the gap analysis pinpoints exactly where you’re missing out—be it a product page, FAQ, or resource. Ready to see where you stand in AI search?Try AUQ’s AI Search Ranking Tool for free—no signup, no credit card, just instant, actionable data. Peec AI Peec AI tracks brand mentions, sentiment, and share-of-voice across ChatGPT, Perplexity, Google AI Overviews, and more. Its prompt-level insights and competitor benchmarking help you spot emerging gaps and act fast.• Brand/Company name: Peec AI• Key capabilities/benefits: Multi-platform monitoring; sentiment & citation analysis; prompt analytics; competitor benchmarking• Pricing: €89–€499+/month; 14-day trial available• Best for: Marketers and small agencies needing structured AI visibility reports without an SEO suite• Compatible LLMs: ChatGPT, Perplexity, Google AI Overviews; add-ons for Gemini & Claude Semrush AIO (Semrush AI SEO Toolkit) Semrush applies its decade of SEO expertise to AI search with real-time brand tracking, sentiment scoring, share-of-voice metrics, and optimization workflows. It integrates seamlessly into your existing Semrush environment.• Brand/Company name: Semrush• Key capabilities/benefits: Real-time LLM tracking; quote-level sentiment; platform-by-platform insights; AI-powered recommendations• Pricing: $99/month (SEO Toolkit) or custom enterprise pricing for AIO• Best for: SEO professionals and agencies already in the Semrush ecosystem• Compatible LLMs: ChatGPT, Google AI Overviews/AI Mode, Gemini, Claude, Grok, Perplexity, Deepseek Profound Designed for enterprise GEO, Profound provides deep analytics on brand mentions, sentiment, and citations in ChatGPT, Perplexity, Gemini, Copilot, and more, along with AI crawler insights and actionable recommendations.• Brand/Company name: Profound• Key capabilities/benefits: Conversation Explorer; citation & source tracking; AI crawler analytics; share-of-voice dashboards• Pricing: From $499/month; custom enterprise packages• Best for: Large brands and enterprise SEO teams needing full-stack AI visibility and optimization• Compatible LLMs: ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews Otterly AI Otterly AI automates brand monitoring across Google AI Overviews, ChatGPT, and Perplexity. With its Brand Visibility Index and perfect satisfaction ratings, it delivers fast insights for startups and SMBs.• Brand/Company name: Otterly AI• Key capabilities/benefits: Prompt tracking; link citation audits; Brand Visibility Index; exportable reports• Pricing: $29–$989/month; 14-day trial• Best for: Startups and small teams needing a lightweight, budget-friendly solution• Compatible LLMs: ChatGPT, Perplexity, Google AI Overviews AthenaHQ AthenaHQ’s GEO platform combines prompt monitoring, competitive benchmarks, and an Action Center to fix AI visibility gaps. It supports a broad set of engines and offers ROI metrics.• Brand/Company name: AthenaHQ• Key capabilities/benefits: Multi-LLM tracking; competitor impersonation alerts; traffic & ROI analytics; Action Center• Pricing: From $295/month; Growth & Enterprise tiers available• Best for: Growth-stage SaaS and mid-market brands needing deeper AI analytics• Compatible LLMs: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, Grok Scrunch AI Scrunch bridges technical implementation and visibility analytics with its Agent Experience Platform. It provides prompt-based monitoring and content optimization workflows proven to boost traffic and AI visibility.• Brand/Company name: Scrunch AI• Key capabilities/benefits: Agent Experience Platform; misinformation detection; journey mapping; optimization workflows• Pricing: From $300/month; enterprise pricing available• Best for: Enterprise brands and agencies ready for next-gen AI optimization• Compatible LLMs: ChatGPT, Perplexity, Google AI Overviews, (expanding) ZipTie AI ZipTie captures exact AI Overview text, ChatGPT and Perplexity results, with screenshots and AI Success Scores. It provides a clear, query-level breakdown of mentions and citations.• Brand/Company name: ZipTie AI• Key capabilities/benefits: AI Success Score; screenshot-backed monitoring; competitor share-of-voice; GSC-imported queries• Pricing: From $99/month (400 checks); 14-day trial• Best for: Solo operators and early-stage teams needing simple dashboards• Compatible LLMs: ChatGPT, Perplexity, Google AI Overviews Rankscale AI Rankscale offers daily tracking across major LLMs with brand dashboards, sentiment tracking, and AI Readiness Scores. It’s praised for its intuitive design and technical depth at an entry price of $20/month.• Brand/Company name: Rankscale AI• Key capabilities/benefits: Daily LLM data; sentiment & citation analysis; AI Readiness Score; competitor benchmarking• Pricing: From $20–$780/month• Best for: Data-savvy professionals and agencies seeking a technical platform at low cost• Compatible LLMs: ChatGPT, Claude, Perplexity, Google AI Overviews Gumshoe AI Gumshoe’s persona-based approach reverse-engineers realistic prompts to show brand reach by audience segment. It scores visibility by persona, topic, and LLM, ideal for targeted research.• Brand/Company name: Gumshoe AI• Key capabilities/benefits: Persona-driven prompts; topic visibility matrix; citation source tracking; brand reach scoring• Pricing: Public beta (free); enterprise pricing TBA• Best for: Marketers needing audience-centric AI search insights• Compatible LLMs: Perplexity Sonar, Gemini Flash, OpenAI Mini, Claude 3.5 Surfer AI Tracker Surfer’s add-on monitors brand mentions across ChatGPT, Google AI Overviews, and Perplexity. It delivers prompt-level transparency, weekly trends, and integrates directly with SurferSEO workflows.• Brand/Company name: Surfer AI Tracker• Key capabilities/benefits: Prompt-level insights; cited-page transparency; weekly trend reports; Surfer integration• Pricing: From $95/month (25 prompts)• Best for: Current SurferSEO users wanting AI visibility within their SEO suite• Compatible LLMs: ChatGPT, Google AI Overviews, Perplexity Nightwatch LLM Tracking Nightwatch extends its SEO platform to generative results, treating LLMs as engines. It offers daily updates, rank distribution, and location-targeted data in a unified dashboard.• Brand/Company name: Nightwatch• Key capabilities/benefits: LLM as search engines; Average Rank; Rank Distribution; precise location targeting• Pricing: From $32/month; bundled with SEO suite• Best for: Teams unifying classic rank tracking with AI visibility• Compatible LLMs: ChatGPT, Claude Knowatoa AI Knowatoa provides brand visibility tracking, competitor benchmarking, and sentiment analysis across major AI search systems. Its free tier and scalable plans make it accessible for agencies and in-house teams.• Brand/Company name: Knowatoa AI• Key capabilities/benefits: Brand visibility tracking; competitor benchmarking; sentiment & product description insights• Pricing: From $99/month; free tier available• Best for: Agencies and teams needing scalable entry-level AI visibility monitoring• Compatible LLMs: ChatGPT, Google AI Overviews, Claude, Gemini, Perplexity Ahrefs Brand Radar Ahrefs Brand Radar surfaces real-time AI mentions across ChatGPT, Overviews, and Perplexity. It integrates with Site Explorer to show AI citation data alongside core SEO metrics.• Brand/Company name: Ahrefs• Key capabilities/benefits: Real-time mentions; competitor brand tracking; AI-powered filtering; SEO integration• Pricing: $188+/month; currently free in beta for plans $129+• Best for: Existing Ahrefs users seeking AI visibility add-on• Compatible LLMs: ChatGPT, Google AI Overviews, Perplexity LLMrefs LLMrefs bills itself as an AI keyword explorer and rank tracker for LLM search. It offers live crawling, trend reports, competitor benchmarking, and actionable basics on an affordable freemium model.• Brand/Company name: LLMrefs• Key capabilities/benefits: Live keyword crawling; weekly trends; proprietary LLMrefs Score; GEO hygiene guidance• Pricing: Freemium; $79/month Pro; custom enterprise• Best for: Solo marketers, startups, and SMB SaaS teams on a budget• Compatible LLMs: ChatGPT, Perplexity, Gemini, Claude SE Ranking’s AI Visibility Tracker SE Ranking’s suite covers AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini. Its “No cited” feature uncovers competitor gaps and is free for SE Ranking subscribers.• Brand/Company name: SE Ranking• Key capabilities/benefits: Unified LLM & snippet tracking; “No cited” gap analysis; local AI capabilities• Pricing: $119/month (included in core plans)• Best for: SMBs and agencies using SE Ranking for local and national SEO• Compatible LLMs: ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode xFunnel.AI xFunnel measures visibility and share of voice across Claude, AI Mode, Gemini, Copilot, and more. It offers deep citation analytics, response intent analysis, dedicated analyst support, and playbooks.• Brand/Company name: xFunnel.AI• Key capabilities/benefits: Citation analytics; intent & response analysis; custom dashboards; expert playbooks• Pricing: Custom; free plan available• Best for: Agencies and enterprises needing hands-on analyst support• Compatible LLMs: Claude, Gemini, Copilot, Google AI Mode Keyword.com AI Tracker Keyword.com’s AI Tracker monitors across ChatGPT, Perplexity, Gemini, Claude, DeepSeek, and AI Overviews. It uses a credit-based model with manual to weekly scheduling.• Brand/Company name: Keyword.com• Key capabilities/benefits: Cross-engine monitoring; citation & sentiment tracking; exportable data• Pricing: From $24.50/month (50 credits); 14-day trial• Best for: Teams balancing credit-budget with frequent LLM checks• Compatible LLMs: ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Google AI Overviews Geneo AI Geneo AI offers real-time monitoring, competitor benchmarking, sentiment analysis, and AI content suggestions in a credit-based model with workspace management.• Brand/Company name: Geneo AI• Key capabilities/benefits: Real-time GEO monitoring; enterprise-grade workspaces; historical query tracking; AI content prompts• Pricing: Free tier; flexible credit-based paid plans• Best for: Mid-sized businesses needing enterprise features in early adoption stage• Compatible LLMs: ChatGPT, Perplexity, Gemini, Claude Understanding LLM Visibility: A Guide for SEOs What is an LLM Visibility Tool and Why is it Important? An LLM visibility tool is software designed to monitor, analyze, and optimize your brand’s discoverability in AI-generated search results—across platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews. As generative AI becomes the new front door for product discovery, these tools provide the data and insights you need to ensure your brand is cited, accurately represented, and competitive in AI-driven answers. Why does this matter? Competitive Edge: Teams using the best LLM visibility tool can adapt quickly to search engine and LLM updates, outperforming competitors who rely on traditional rank tracking. ROI and Growth: Systematic optimization of AI visibility leads to measurable increases in organic traffic, conversions, and brand authority. Risk Mitigation: Without these tools, brands risk being invisible—or worse, misrepresented—in the answers that shape user perception and purchase decisions. Neglecting LLM visibility tracking in 2025 means missing critical engagement opportunities and falling behind more agile, data-driven competitors. How to Use an LLM Visibility Tool Effectively To get the most from your best LLM visibility tracker, follow these best practices: Real-Time Monitoring: Integrate your tool with your CMS and analytics stack to track indexing, ranking, and crawlability of all key pages. Set up automated alerts for drops in visibility, content duplication, or compliance issues. Content Optimization: Use AI-driven recommendations to refine meta tags, headings, and structured data for each page. For SaaS platforms, integrate with your SaaS SEO toolkit to automate metadata updates. Benchmarking and Testing: Compare your LLM visibility metrics (share of voice, sentiment, citation frequency) against competitors. Run A/B tests and iterate quickly based on what’s working in generative search. Compliance and Quality Assurance: Use built-in features to flag fact inaccuracies, over-optimization, or policy violations in AI-generated content By embedding these workflows, SEO specialists can ensure their brands remain visible, compliant, and effective in driving organic growth—even as the AI search landscape evolves. Conclusion: Choosing the Right LLM Visibility Tool for Your Strategy Selecting the best LLM visibility tool comes down to your team’s size, budget, and strategic goals. For most SEOs, the smartest move is to start with a simple, effective tool to establish your baseline—then scale up as your needs evolve. Whether you’re a solo operator, an in-house SaaS SEO, or an agency managing multiple brands, the right platform will help you close visibility gaps, benchmark against competitors, and future-proof your organic growth in the age of AI search. Find the best LLM visibility tool for your needs, and make AI search your next growth channel. Frequently Asked Questions What is an LLM visibility tool, and how does it differ from traditional SEO rank trackers? An LLM visibility tool tracks your brand’s presence in AI-generated search results like ChatGPT, Gemini, and Google AI Overviews. Unlike traditional rank trackers, these tools monitor dynamic, conversational answers, citation patterns, and share-of-voice across multiple AI engines. Why is monitoring brand visibility in AI search important for SEOs in 2025? AI-powered search platforms are rapidly shaping how users discover brands. Monitoring LLM visibility ensures your brand is cited, accurately represented, and competitive—protecting organic growth and reputation as user behavior shifts toward AI-driven answers. Which LLM visibility tool is best for small businesses or startups? AUQ’s AI Search Ranking Tool and Otterly AI are popular choices for small businesses and startups due to their free or affordable pricing, quick setup, and user-friendly dashboards for benchmarking and optimization. How often should I track my brand’s LLM visibility? Best practice is to monitor AI search visibility at least weekly. Some tools offer real-time or daily tracking, which is ideal for competitive industries or brands aiming to respond quickly to algorithm and citation changes. Can LLM visibility tools help with content optimization? Yes. Most LLM visibility tools provide actionable insights and recommendations to optimize content, improve citation rates, and align with search intent—helping you adapt your SEO strategy for both AI and traditional search engines.
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