The 20 Best Free AI Ranking Tools for SEOs (2025 Review) Carry BurtonSEO Specialist Jan 7, 2024 (Upd Oct 31, 2025) · 10 min read Table of contentsTop Free AI Ranking Tools: A Quick ComparisonA Deep Dive into the 20 Best Free AI Ranking ToolsUnderstanding and Leveraging AI Ranking ToolsChoosing the Right AI Ranking Tool for Your StrategyFrequently Asked Questions In 2025, tracking your website’s visibility is no longer just about Google’s blue links. As SEOs, we know the challenge: AI-powered search experiences (ChatGPT, Gemini, Perplexity, and Google’s AI Overviews) are rewriting the rules of discoverability. Traditional rank trackers can’t tell you if your brand is being cited, recommended, or even mentioned in these “black box” LLMs. The result? A new breed of AI ranking tools has emerged, built to help you monitor, benchmark, and optimize your presence in both classic SERPs and the rapidly evolving world of AI-driven search. If you’re searching for the best free AI ranking tool—one that delivers actionable insights without locking you into a pricey subscription, you’re in the right place. This guide is your definitive, up-to-date resource, profiling the top 20 free and freemium AI-powered ranking and visibility tools for SEOs in 2025. We’ll break down features, pricing models, and practical use cases so you can confidently choose the right tool for your workflow and tech stack. Ready to future-proof your SEO strategy? Let’s dive in. Top Free AI Ranking Tools: A Quick Comparison Below you’ll find a comparison table summarizing the top free AI SEO ranking tools for 2025. This table covers each tool’s key capabilities, pricing model (free, freemium, or free trial), best use case, and which LLMs or AI search engines they support. Use it to quickly scan for the best free AI visibility tracker for your needs. Tool NameKey CapabilitiesPricingBest ForCompatible LLMsAUQ AI Search Ranking ToolInstant ChatGPT & Gemini rank analysis, competitor gap finder, strategic optimizationFreeDigital marketers, SEO specialistsChatGPT, GeminiZiptie.devMonitors AI mentions, sentiment, prompt tracking, competitor shareFreemiumBrand managers, PR, SEOsChatGPT, Gemini, Perplexity, Google AI OverviewsRankshift.aiAI mentions dashboard, competitor visibility, ranking trendsFree tier, paid plansSEO teams, agenciesChatGPT, Perplexity, Google AI OverviewsMangools AI Search GraderMulti-model GEO analysis, visibility %, AI Search ScoreFree (limited), premiumGEO/SEO professionalsChatGPT, Perplexity Sonar, DeepSeek, Claude, Grok, Gemini, Mistral, Llama4Looker Studio AI DashboardCustom AI referral dashboards via GA dataFreeData analysts, marketersChatGPT, Gemini, PerplexityLocal Rank Checker (Localo)Local Google Business Profile visibility, keyword/competitor trackingFreeLocal businesses, agenciesN/AAI Overview Checker (SEO.com)Tracks AI Overview vs. organic, domain/URL citation analysisFree (3/day)SEO pros, content teamsGoogle AI OverviewsSemrush AI SEO ToolkitAI visibility tracking, Copilot insights, AI SERP analysisFree limited, paid from $139.95/moIn-house teams, agenciesChatGPT, Gemini, PerplexitySurfer AI TrackerWeekly AI visibility reports, prompt/brand trackingPaid add-on $95/moContent teams, SEOsChatGPT, Perplexity, Google AI OverviewsSearch Atlas OTTO SEOAutomated AI-powered SEO audits, visibility tracking7-day free, paid from $99/moSmall teams, agenciesChatGPT, PerplexityIndexly LLM IndexabilityInstant/bulk URL indexing, LLM indexability tracking14-day free, paid from $14/moSite owners, ecommerceChatGPT, PerplexityWritesonic Brand VisibilityBrand mentions/sentiment in AI search, competitor insightsFree plan, paid from $20/moContent marketersChatGPT, Gemini, PerplexitySE Ranking AI ToolkitAI citations/positions, AI Overview analysis, on-page AI SEO14-day free, paid from $65/moSMBs, agenciesChatGPT, Perplexity, Google AI OverviewsSEOpital LLM TrackerChatGPT/Perplexity ranking, content generation/publishingFree credits, paid from $49/moContent teamsChatGPT, PerplexityRankability AI AnalyzerContent relevance scoring, AI/organic monitoring, AI Analyzer7-day free, paid from $149/moSEOs, content managersChatGPT, Perplexity, Google AI OverviewsKeywordly LLM VisibilityBrand/content visibility in LLMs, Reddit/Quora/Amazon researchFree credits, paid from $14/moSEO writers, strategistsChatGPT, PerplexityGoogle Analytics + AI ReferralsTracks AI-driven referral traffic, Looker Studio integrationFreeWeb analysts, marketersChatGPT, Gemini, PerplexityChatGPT Manual Rank CheckManual LLM querying for site mentions/contextFreeEntrepreneurs, SEOsChatGPTGoogle Gemini Manual CheckFree LLM assistant for ad-hoc site ranking/answer testingFreeMarketers, SEOsGeminiClaude Manual CheckManual prompt testing for site presence/outputFreeDevelopers, content teamsClaude A Deep Dive into the 20 Best Free AI Ranking Tools 1. AUQ AI Search Ranking Tool Brand/Company: AUQKey Capabilities: Instant, side-by-side analysis of your website’s ranking in ChatGPT and Google Gemini Competitor gap finder: See exactly where your site is outperformed by others in AI-generated answers Actionable, strategic optimization guidance based on real AI ranking data Clear dashboards for prioritizing content updates and prompt-engineering Unlimited free usage—no credit card or sign-up required Pricing: Free (unlimited domains and queries)Best For: Digital marketers, SEO specialists, content strategists, and small businesses looking to optimize for AI searchCompatible LLMs: ChatGPT, Google Gemini Why Choose AUQ’s tool?The AUQ AI Search Ranking Tool is purpose-built for the new era of AI search. As SEOs, we know the pain of not knowing how often our brands are cited or recommended in LLMs. AUQ’s tool solves this by providing instant, side-by-side visibility into how your site and your competitors perform in both ChatGPT and Gemini—two of the most influential AI platforms shaping search in 2025. You’ll get a clear, actionable gap analysis that highlights missed opportunities and provides strategic recommendations for improving your AI search presence. Whether you’re benchmarking against industry leaders or tracking your own progress, AUQ’s tool is intuitive, fast, and requires zero technical setup. It’s the no-risk, high-value starting point for any SEO team serious about mastering AI-driven search. Try out AUQ’s AI Search Ranking Tool – FOR FREE 2. Ziptie.dev Brand/Company: Ziptie.devKey Capabilities: Real-time monitoring of your brand’s mentions in AI-generated responses Tracks which prompts and queries trigger your brand’s appearance Sentiment analysis and competitor share reporting Aggregated dashboards for context and frequency of mentions Pricing: Freemium (limited data); paid plans for extended history and advanced featuresBest For: Brand managers, PR teams, SEO specialists focused on reputation and share-of-voiceCompatible LLMs: ChatGPT, Google AI Overviews, Perplexity Explore Ziptie.dev (opens in new tab) 3. Rankshift.ai Brand/Company: Rankshift.aiKey Capabilities: AI mentions dashboard showing how often your brand and competitors are cited in AI answers Tracks frequency, context, and links in AI-generated content Competitive benchmarking and trend analysis Pricing: Free tier available; paid plans unlock deeper data and longer historyBest For: SEO agencies, marketing teams, competitive intelligence analystsCompatible LLMs: ChatGPT, Perplexity, Google AI Overviews Try Rankshift.ai (opens in new tab) 4. Mangools AI Search Grader Brand/Company: MangoolsKey Capabilities: Multi-model Generative Engine Optimization (GEO) analysis Measures visibility percentage, average AI ranking, and unified AI Search Score Competitor insights across eight major AI models Actionable recommendations for improving AI search presence Pricing: Free (limited daily searches and models); premium account unlocks all models and extended queriesBest For: GEO/SEO professionals, digital marketers benchmarking across multiple AI enginesCompatible LLMs: ChatGPT, Perplexity Sonar, DeepSeek V3, Claude, Grok, Google Gemini, Mistral, Llama4 Check Mangools AI Search Grader (opens in new tab) 5. Looker Studio AI Dashboard Brand/Company: GoogleKey Capabilities: Customizable dashboards to visualize AI-driven referral traffic Integrates Google Analytics data to track sessions from AI sources Page-level performance insights for content cited by AI platforms Pricing: FreeBest For: Data analysts, marketing teams seeking custom reporting on AI referralsCompatible LLMs: ChatGPT, Google Gemini, Perplexity Build an AI Dashboard in Looker Studio (opens in new tab) 6. Local Rank Checker (Localo) Brand/Company: LocaloKey Capabilities: Free local Google Business Profile visibility and ranking checker Tracks keyword performance and competitor positions for local SEO Additional free tools for schema, review management, and profile protection Pricing: FreeBest For: Local businesses, agencies, and SEOs focused on Google Maps and local pack optimizationCompatible LLMs: N/A (focuses on Google Maps/Business Profile) Try Local Rank Checker (opens in new tab) 7. AI Overview Checker (SEO.com) Brand/Company: SEO.com (WebFX)Key Capabilities: Tracks whether your site appears in Google AI Overviews for target keywords Compares AI Overview presence with organic rankings Provides domain and URL citation analysis Impact metrics for AI Overview traffic Pricing: Free (3 checks per day)Best For: SEO professionals, content strategists, and teams monitoring Google’s AI OverviewsCompatible LLMs: Google AI Overviews Use AI Overview Checker (opens in new tab) 8. Semrush AI SEO Toolkit Brand/Company: SemrushKey Capabilities: Tracks brand visibility in ChatGPT and Google AI Mode AI-driven site insights, Copilot recommendations, and AI SERP feature analysis Position tracking for AI Overviews and traditional SERPs Content optimization and technical SEO audits with AI Pricing: Free limited access; paid plans from $139.95/month (Pro) + $100/month for AI SEO Toolkit add-onBest For: In-house marketing teams, agencies, large websites needing comprehensive AI and SEO coverageCompatible LLMs: ChatGPT, Google AI Mode, Perplexity Explore Semrush AI SEO Toolkit (opens in new tab) 9. Surfer AI Tracker Brand/Company: Surfer SEOKey Capabilities: Weekly AI visibility tracking for your brand and prompts Monitors presence in Google AI Overviews, ChatGPT, and Perplexity AI coverage reports for ongoing optimization Pricing: Scale plan ($219/month) includes 5 prompts; AI Tracker add-on ($95/month) for 25 promptsBest For: Content teams, SEO agencies, and those publishing at scaleCompatible LLMs: Google AI Overviews, ChatGPT, Perplexity Learn about Surfer AI Tracker (opens in new tab) 10. Search Atlas OTTO SEO Brand/Company: Search AtlasKey Capabilities: Automated AI-powered SEO audits and visibility tracking OTTO AI assistant for ongoing technical and content optimizations Detects issues and provides actionable recommendations Pricing: 7-day free trial; Starter plan from $99/month (5 projects)Best For: Small teams, agencies, WordPress users seeking automationCompatible LLMs: ChatGPT, Perplexity Try Search Atlas OTTO SEO (opens in new tab) 11. Indexly LLM Indexability Brand/Company: IndexlyKey Capabilities: Instant and bulk URL indexing for faster discovery LLM indexability checks for ChatGPT and Perplexity Page status inspector and rank tracking Pricing: 14-day free trial; paid from $14/month (3 sites); Business plan $79/month for LLM indexabilityBest For: Site owners, ecommerce managers, technical SEOsCompatible LLMs: ChatGPT, Perplexity Check Indexly LLM Indexability (opens in new tab) 12. Writesonic Brand Visibility Brand/Company: WritesonicKey Capabilities: Checks brand mentions and sentiment in AI search engines Integrates competitor insights and AI-driven SEO scoring Content optimization and publishing features Pricing: Free plan; paid from $20/month (Starter)Best For: Content marketers, SME owners, those needing AI-powered content and visibility insightsCompatible LLMs: ChatGPT, Google Gemini, Perplexity Try Writesonic Brand Visibility (opens in new tab) 13. SE Ranking AI Toolkit Brand/Company: SE RankingKey Capabilities: Tracks AI citations, positions, and AI Overview analysis On-page AI SEO checks and content gap analysis Comprehensive reporting for both traditional and AI search Pricing: 14-day free trial; paid from $65/month (Pro)Best For: SMBs, digital agencies, and SEOs needing affordable AI trackingCompatible LLMs: ChatGPT, Perplexity, Google AI Overviews Explore SE Ranking AI Toolkit (opens in new tab) 14. SEOpital LLM Tracker Brand/Company: SEOpitalKey Capabilities: Tracks site mentions and ranking in ChatGPT and Perplexity AI content generation and direct WordPress publishing Project-based keyword and content management Pricing: Free credits; paid from $49/month (Basic)Best For: Content teams, small agencies, and those needing AI-driven content and trackingCompatible LLMs: ChatGPT, Perplexity Try SEOpital LLM Tracker (opens in new tab) 15. Rankability AI Analyzer Brand/Company: RankabilityKey Capabilities: Content relevance scoring for both AI and organic search Ongoing content monitoring and optimization AI Analyzer (upcoming) for LLM visibility tracking Pricing: 7-day free trial; paid from $149/monthBest For: SEOs, content managers, and agencies focused on ongoing optimizationCompatible LLMs: ChatGPT, Perplexity, Google AI Overviews Explore Rankability AI Analyzer (opens in new tab) 16. Keywordly LLM Visibility Brand/Company: KeywordlyKey Capabilities: Brand and content visibility reporting in LLMs Multi-source keyword research (Reddit, Quora, Amazon) Topic clustering and workflow automation Pricing: Free credits; paid from $14/monthBest For: SEO writers, strategists, and those seeking affordable LLM visibility insightsCompatible LLMs: ChatGPT, Perplexity Try Keywordly LLM Visibility (opens in new tab) 17. Google Analytics + AI Referrals Brand/Company: GoogleKey Capabilities: Tracks web traffic from AI platforms Integrates with Looker Studio for custom AI-focused dashboards Page-level and source-level analysis Pricing: FreeBest For: Web analysts, marketers, and those building custom AI traffic reportsCompatible LLMs: ChatGPT, Gemini, Perplexity Learn about AI Referrals in GA (opens in new tab) 18. ChatGPT Manual Rank Check Brand/Company: OpenAIKey Capabilities: Manual querying of ChatGPT to check site mentions, context, and ranking Ad-hoc verification of brand presence in AI-generated answers Pricing: FreeBest For: Entrepreneurs, SEOs, and those needing quick, manual checksCompatible LLMs: ChatGPT Try ChatGPT (opens in new tab) 19. Google Gemini Manual Check Brand/Company: GoogleKey Capabilities: Free LLM assistant for ad-hoc site ranking and answer testing Manual verification of brand and competitor mentions Pricing: FreeBest For: Marketers, SEOs, and content teams needing Gemini-specific checksCompatible LLMs: Gemini Try Google Gemini (opens in new tab) 20. Claude Manual Check Brand/Company: AnthropicKey Capabilities: Manual prompt testing for site presence and output comparison Useful for developers and researchers comparing LLM outputs Pricing: FreeBest For: Developers, content teams, and those benchmarking Claude’s responsesCompatible LLMs: Claude Try Claude (opens in new tab) Understanding and Leveraging AI Ranking Tools What is a Free AI Ranking Tool and Why is it Essential? A free AI ranking tool is a software solution—often cloud-based—that uses artificial intelligence to analyze, track, and improve your website’s rankings in both traditional SERPs and AI-driven search engines, at no cost. These tools leverage machine learning to deliver insights on keyword performance, competitor benchmarking, and on-page optimization, now extending to how your brand appears in LLM-generated answers. Why are they essential in 2025? Cost-Effectiveness: Access advanced analytics without expensive subscriptions. Competitive Edge: AI-driven insights help you react swiftly to algorithm shifts and LLM updates. Time Efficiency: Automate routine SEO and AI visibility tasks, freeing you for strategy. Data-Driven Decisions: Uncover keyword opportunities and technical issues that manual analysis might miss. Risk Mitigation: Avoid missed ranking opportunities and wasted ad spend by staying visible in both classic and AI search. In short, these tools level the playing field—enabling even small teams to compete for top free AI SEO ranking and brand visibility. How to Use AI Ranking Tools for Maximum Impact To get the most from the best free AI based SEO keyword ranking tool, follow these best practices: Keyword Discovery & Tracking Use AI tools to surface high-potential keywords and monitor their movement in both SERPs and AI-generated answers. Competitor Benchmarking Compare your site’s performance to top competitors using AI-powered dashboards and prompt-based analysis. Content Optimization Implement AI-driven recommendations for on-page elements, semantic relevance, and prompt engineering to improve LLM visibility. Technical SEO Audits Schedule regular AI-powered crawls to flag speed issues, broken links, and crawl errors. Pro Tips: Regularly update your keyword targets based on real-time AI analysis. Combine AI findings with your manual expertise—AI should augment, not replace, your judgment. Leverage free APIs and dashboard integrations for workflow automation. Stay active in user communities to learn about new features and best practices. Choosing the Right AI Ranking Tool for Your Strategy In 2025, leveraging the best free AI ranking tool is no longer optional—it’s a competitive necessity. The right tool for your workflow depends on your goals: local SEO, brand monitoring, content optimization, or competitive benchmarking. Whether you need granular AI visibility tracking, multi-model benchmarking, or just a quick manual check, there’s a solution in this list that fits your needs. If you’re ready to get a true baseline of your AI search visibility—without risk or commitment—start with a versatile, completely free option like the AUQ AI Search Ranking Tool. It’s built by SEOs, for SEOs, and designed to help you win in the age of AI-driven search. Frequently Asked Questions What is an AI ranking tool and how does it differ from traditional rank trackers? AI ranking tools monitor how your website appears in both classic search engine results and AI-generated answers from platforms like ChatGPT or Gemini. Unlike traditional rank trackers, these tools analyze mentions, citations, and brand visibility within AI models, giving you a more comprehensive view of your online presence. Are free AI ranking tools accurate enough for professional SEO use? Yes, many free AI ranking tools provide reliable insights on keyword performance, brand mentions, and AI-driven visibility. While premium versions offer advanced analytics, free tools like AUQ, Ziptie.dev, and Mangools are robust enough for most SEO specialists and teams to benchmark and optimize their AI search presence. How often should I check my AI rankings and visibility? For most SEO professionals, weekly checks are sufficient to monitor trends and spot visibility changes. However, if your industry is highly competitive or you’re running campaigns, daily or real-time monitoring using AI ranking tools can help you react quickly to shifts in AI-generated search results. Can AI ranking tools help with local SEO or only national/global search? Some AI ranking tools, like Local Rank Checker (Localo), specifically focus on local SEO, tracking your visibility in Google Maps and local search packs. Others monitor both local and global AI-driven search results, allowing you to tailor your strategy to your target audience’s location. Do I need technical skills to use these AI ranking tools? No, most leading AI ranking tools are designed for ease of use, with user-friendly dashboards and simple setup processes. You don’t need advanced technical skills, but having a basic understanding of SEO concepts will help you interpret the data and take actionable steps.
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