When a person first discovers a new SaaS product, they typically go through a series of stages before becoming a loyal user. These stages are important to understand because they can help you design your product and marketing efforts to meet your users’ needs at each step along the way.
Here are the stages of the SaaS user journey, along with a brief description of each:
- Awareness: This is the stage where the user first becomes aware of your product. They may have stumbled upon it through a search engine or social media, or they may have heard about it from a friend or colleague. At this stage, the user is trying to understand what your product does and whether it might be useful to them.
- Interest: If the user finds your product interesting and potentially useful, they will move on to the interest stage. At this point, they may start to explore your website or watch demo videos to learn more about your product and its features.
- Evaluation: Once the user has developed some interest in your product, they will move on to the evaluation stage. This is where they start to compare your product to other similar offerings in the market, and may even test out a free trial or request a demo to see how it works.
- Conversion: If the user decides that your product is the right fit for their needs, they will move on to the conversion stage. This is where they make the decision to purchase your product or subscribe to your service.
- Adoption: After the user has become a paying customer, they will move on to the adoption stage. This is where they start to use your product regularly and integrate it into their daily workflow. At this stage, it’s important to ensure that the user is getting value from your product and is satisfied with their experience.
- Retention: The final stage of the SaaS user journey is retention. This is where you want to keep your customers happy and engaged with your product over the long-term. This can involve providing ongoing support, releasing new features and updates, and offering incentives for customers to refer others to your product.
By understanding the stages of the SaaS user journey, you can design your product and marketing efforts to meet your users’ needs at each step along the way, and increase your chances of turning them into loyal, long-term customers.
