How is SaaS software distributed?

Software as a Service (SaaS) is a software delivery model in which a provider hosts and delivers software applications over the internet to its customers. The SaaS provider is responsible for hosting, maintaining, and securing the software, and customers access and use the software via a web browser or API.

The process of distributing SaaS software typically involves several steps, which we’ll explore in detail below.

Step 1: Developing the Software

The first step in distributing SaaS software is to develop the software itself. This involves writing code, designing the user interface, and testing the software to ensure that it functions correctly. Depending on the complexity of the software, this process may take anywhere from a few weeks to several months.

Step 2: Hosting the Software

Once the software has been developed, the next step is to host it. The SaaS provider may host the software on its own servers or on a cloud infrastructure such as Amazon Web Services, Microsoft Azure, or Google Cloud Platform. Hosting the software on a cloud infrastructure offers several advantages, such as scalability, reliability, and cost-effectiveness.

Step 3: Creating a Web Application

The SaaS provider creates a web application that allows customers to access and use the software. The web application is designed to be user-friendly, intuitive, and accessible from anywhere with an internet connection. The web application typically includes a login page, a dashboard or main interface, and various features and functionalities that users can access.

Step 4: Marketing the Software

The SaaS provider must market the software to attract potential customers. This can involve various marketing channels, such as social media, content marketing, paid advertising, and search engine optimization through hiring SaaS SEO services. The goal is to reach potential customers and convince them of the value of the software. The SaaS provider may also offer free trials or demos to give potential customers a chance to try out the software before committing to a subscription.

Step 5: Offering Customer Support

SaaS providers must offer customer support to their customers. This can involve various channels, such as email, live chat, or phone. The SaaS provider may also provide documentation and tutorials to help customers get the most out of the software. Good customer support is crucial for retaining customers and building a positive reputation for the software.

Step 6: Managing Subscription Billing

Finally, the SaaS provider must manage subscription billing for its customers. This involves setting up a payment processing system to manage billing, automate invoicing, and handle customer payments. The SaaS provider must ensure that the billing system is secure and reliable, and that customers are billed accurately and on time.

Useful Links: 

1. SaaS distribution model – Medium
2. 9 SaaS Distribution Channels