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Knowledge Base > Digital Marketing > What is the difference between a splash page and a landing page?
A splash page and a landing page are two different types of web pages that serve different purposes.
A splash page is typically an introductory page that appears before the main website or application. It usually includes a brief message or a graphic that welcomes visitors and provides some basic information about the site or product.
On the other hand, a landing page is a web page that is specifically designed to receive traffic from a particular marketing campaign or source. The goal of a landing page is to convert visitors into leads or customers by guiding them towards a specific call to action, such as filling out a form, making a purchase, or downloading an e-book.
Landing pages are usually created with a clear and compelling headline, a concise message that emphasizes the benefits of the offer, and a simple form or button to complete the desired action.
Here’s a table summarizing the key differences between splash pages and landing pages:
Useful Links:
To optimize a landing page and improve conversion rates and ROI, consider the following:
Some key design considerations for creating effective splash pages include:
Here are some common mistakes to avoid when creating landing pages or splash pages: