Analytics (20 articles)

Knowledge Base > Analytics

Configuring User Properties in GA4: A Practical Guide

Understanding and configuring user properties in Google Analytics 4 (GA4) is essential for businesses looking to personalize and enhance their data analysis. By effectively setting

Jan 31 4 min read

What Is GA4 Time on Page?

Understanding GA4 time on page is crucial for any marketer or SEO engineer aiming to measure user engagement with precision. This metric goes beyond mere

Jan 31 3 min read

What Are GA4’s Event Tracking Limits and Quotas?

In the nuanced world of GA4, comprehending event tracking limits and quotas is paramount for digital marketers and SEO engineers aiming to utilize data analytics

Jan 31 3 min read

What Is the Role of a GA4 Config Tag in GTM?

The GA4 config tag functions as the backbone of your Google Analytics 4 setup when integrated with Google Tag Manager (GTM), providing a seamless bridge

Jan 31 3 min read

What Are the Top GA4 Alternatives?

As digital marketing experts and SEO veterans navigate the transition to Google Analytics 4, the quest for the top GA4 alternatives escalates. With the diverse

Jan 31 3 min read

How Does Enhanced Measurement in GA4 Track User Interactions?

Enhanced Measurement is a feature within Google Analytics 4 (GA4) that revolutionizes the way user interactions are tracked on websites and applications. By automating the

Jan 31 3 min read

Understanding GA4: Measuring Average Session Duration

How Is Average Session Duration Measured in GA4? In Google Analytics 4 (GA4), average session duration offers a telling glimpse into user behavior on your

Dec 07 3 min read

Exploring the Impact of Average Engagement Time on GA4 Metrics

How Does Average Engagement Time Impact GA4 Metrics? Within the realm of Google Analytics 4, average engagement time stands out as a critical touchstone for

Dec 07 3 min read

UA vs. GA4: Understanding Key Differences & Transition Guide

Differences Between UA vs GA4 The digital analytics cosmos is pivoting from the familiarity of Universal Analytics (UA) to the groundbreaking vistas of Google Analytics

Dec 01 3 min read

How to Set Up GA4 on a React Website: Your Complete Guide

How to Set Up GA4 on a React Website As the digital realm evolves, so does the need for more sophisticated analytics solutions, and Google

Dec 01 3 min read

Understanding GA4 Data Streams: Configuration and Optimization Guide

What Is a GA4 Data Stream? GA4 data streams are the lifelines of modern analytics, crucial components of the Google Analytics 4 architecture that funnel

Dec 01 3 min read

Mastering GA4 Custom Events: A Tactical Guide for Marketers & SEOs

Mastering GA4 Custom Events: A Tactical Guide for Digital Marketers and SEO Engineers Diving into the intricacies of GA4 Custom Events, digital marketers, and SEO

Nov 30 4 min read

Top GA4 Certifications: Get Certified & Advance Your Skills | 2023 Guide

What Are the Top GA4 Certifications and Where Can I Get Certified? With the rapid evolution of digital analytics, the demand for certified Google Analytics

Nov 30 3 min read

How to measure ROI from SEO?

Measuring return on investment (ROI) from search engine optimization (SEO) can be a challenging task. Unlike paid advertising campaigns, where metrics like click-through rates and

Apr 02 1 min read

What are the Questions to Nail Your Target Audience?

Creating a customer persona or avatar involves understanding the characteristics, behaviors, and preferences of your ideal customer. Here are some questions you can ask to

Apr 02 2 min read

How to Avoid Landing Page Redirects?

Landing page redirects can be frustrating for users and can negatively impact the user experience on your website. Here are some tips to avoid landing

Feb 23 2 min read

What Are the Best Marketing Analytics Books?

Marketing analytics is a critical component of modern marketing and can help businesses make data-driven decisions, optimize their marketing campaigns, and drive growth. There are

Feb 23 3 min read

Do Internet Cookies Slow Down Your Computer?

Internet cookies are small text files that are stored on your computer when you visit a website. Cookies are used to store information about your

Feb 23 2 min read

How to find old website pages?

the Wayback Machine is an excellent tool for finding old website pages. Here are the steps to find old website pages using the Wayback Machine:

Feb 23 2 min read

How do I set up and verify my website with Google Search Console for improved SEO?

Google Search Console is a free tool that helps you monitor your website's performance in Google search results and provides data and insights to help

Feb 04 1 min read