E-commerce CMS Guide: WooCommerce, BigCommerce, and Shopify

The world of e-commerce is booming, and as entrepreneurs set out to establish their online stores, choosing the right E-commerce Content Management System (CMS) becomes a pivotal decision. In this guide, we will delve into the strengths and features of three leading e-commerce platforms: WooCommerce, BigCommerce, and Shopify. Each platform brings unique advantages to the table, catering to a diverse range of businesses.

WooCommerce: Empowering WordPress E-commerce

WooCommerce, an extension for WordPress, has become a powerhouse in the e-commerce landscape. With its seamless integration with the world’s most popular Content Management System, WooCommerce enables users to transform their WordPress sites into fully functional online stores.

Key Strengths

  • Familiar WordPress Environment: For users already comfortable with WordPress, WooCommerce provides a familiar interface, making it easy to set up and manage an online store.
  • Extensive Customization: Leveraging the flexibility of WordPress, WooCommerce allows for extensive customization through themes and plugins.
  • Large Community and Support: The vast WordPress community ensures a plethora of resources and support options for WooCommerce users.

However, for users without prior WordPress experience, the learning curve may be steeper compared to standalone e-commerce platforms. For example, with WooCommerce, you will need to do all of the following before you can even start building your store:

  • Register a domain name
  • Find a hosting service
  • Install WordPress
  • Determine which WordPress theme you want, and install it
  • Install any additional WordPress plugins you need.

BigCommerce: Scalability and All-in-One Solutions

BigCommerce positions itself as an all-encompassing e-commerce solution, emphasizing scalability and an array of built-in features. It caters to businesses of all sizes, from startups to enterprise-level operations.

Key Strengths

  • Scalability: BigCommerce is designed to scale with your business, accommodating growth without compromising performance.
  • Built-In Features: The platform includes a wide range of features out of the box, reducing the reliance on third-party apps for essential functionalities.
  • Customization: Built-in features reduce the need for extensive customization, but flexibility is still available.
  • Multi-Channel Selling: BigCommerce facilitates selling across multiple channels, including social media and online marketplaces.
  • Ease of Use: While not as easy to use as Shopify, it does feature a user-friendly interface with many built-in features, making it accessible for businesses of all sizes.

However, the platform’s pricing structure might be less budget-friendly for small businesses just starting in the e-commerce space.

Shopify: Simplicity with a Global Reach

Shopify has established itself as one of the most user-friendly and accessible e-commerce platforms. It provides a seamless experience for users looking to set up their online stores quickly, without compromising on functionality.

Key Strengths

  • User-Friendly Interface: Shopify’s intuitive drag-and-drop interface makes it easy for beginners to set up and manage their online stores.
  • App Ecosystem: The Shopify App Store offers a vast array of apps to enhance and extend the platform’s functionality.
  • Global Reach: Shopify facilitates international sales, providing support for multiple languages and currencies.

Shopify is absolutely the easiest way to get a good looking store online quickly. However, the extensive reliance on paid themes and apps for advanced features might lead to additional costs, and some users may find customization options limiting compared to WooCommerce.

Additional Things to Consider

  1. Scalability:
    • WooCommerce: Scales well with WordPress, but performance optimization may be necessary for larger stores.
    • BigCommerce: Built with scalability in mind, accommodating the growth of businesses of all sizes.
    • Shopify: Easily scales, making it suitable for both small businesses and large enterprises.
  2. Cost and Pricing Models:
    • WooCommerce: Open-source and free, but costs can accrue for hosting, themes, and plugins.
    • BigCommerce: Tiered pricing with more built-in features but may be pricier for smaller businesses.
    • Shopify: Subscription-based with additional costs for apps, themes, and transaction fees.


The choice between WooCommerce, BigCommerce, and Shopify hinges on your specific business needs, technical expertise, and budget considerations. For those comfortable with WordPress, WooCommerce offers unparalleled flexibility. BigCommerce caters to businesses seeking an all-in-one solution with scalability in mind. Shopify, with its user-friendly interface, is an excellent choice for beginners and businesses looking for a quick and hassle-free setup.