Choosing the Right CMS: WordPress vs Squarespace vs Wix vs Drupal in 2023

Content Management Systems (CMS) are essential to enable quick, regular, user-friendly content updates to websites. In the ever-evolving world of technology, the choice of a CMS is a critical decision. In this guide, we will dissect the strengths and weaknesses of four prominent players: WordPress, Squarespace, Wix, and Drupal, to help you make an informed decision as we step into 2023.


WordPress is the reigning champion of CMS platforms, and for good reason. With its open-source architecture, WordPress provides an unparalleled level of flexibility and customization. Whether you’re a blogger, a small business owner, or a developer seeking extensive customization, WordPress caters to a broad spectrum of users.

Key Strengths

  • Plugins and Themes: The WordPress ecosystem boasts a vast array of plugins and themes, allowing users to add functionality and change the design effortlessly.
  • Community Support: With a massive user community, finding solutions, troubleshooting, and expanding your knowledge base is relatively easy.
  • SEO: WordPress has excellent technical SEO features, and plugins like Yoast SEO enhance it even more.
  • Flexibility: With numerous design and editing systems including the traditional content editor, Gutenberg blocks, Full Screen Editing (FSE) and numerous page builders such as Elementor, Divi, and Beaver Builder, there is something to fit every level of technical ability.
  • Scalability: With the right hosting platform, WordPress can be scaled to meet almost any demand level short of the next Amazon or Facebook.


  • Ease of Use: WordPress can be just as easy to use as Wix or Squarespace, but it takes an experienced site builder top make the right choices to enable that. For extremely non-technical users, it can be a bit intimidating, but for most people there is a solution that will fit their level of expertise.

While the flexibility of WordPress is its strength, it can be overwhelming for beginners, requiring a learning curve to navigate the myriad options. An agency or freelance partner, at least at the beginning, can be a great help.


Squarespace has gained popularity for its visually stunning templates and user-friendly interface. It’s an excellent choice for users who prioritize design aesthetics and have good design experience or sensibilities. It is an excellent choice for a portfolio site for an artist.

Key Strengths

  • Template Design: Squarespace offers professionally designed templates that are visually appealing and easily customizable.
  • All-in-One Platform: Squarespace provides hosting, a domain, and a drag-and-drop builder in a single package, simplifying the website creation process.
  • Ease of use: Squarespace requires very little technical expertise to learn.


  • Scalability: Squarespace is only suitable for small website with no more than a handful of visitors per hour.
  • Customizability: Limited compared to WordPress but offers aesthetically pleasing designs.

However, Squarespace is not as flexible as WordPress for intricate customizations. It’s ideal for users who prioritize design over extensive functionality. While custom development is possible, it can be difficult and expensive, mostly eliminating the benefits of using Squarespace in the first place.


Wix is synonymous with user-friendliness, making it an attractive choice for beginners and those who prefer a hands-on, drag-and-drop approach to website creation.

Key Strengths

  • Ease of Use: Wix’s intuitive drag-and-drop editor makes it easy for users without technical expertise to create visually appealing websites.
  • App Market: Wix’s App Market allows users to add a wide range of functionalities to their sites.


  • Scalability: Wix is only suitable for small website with no more than a handful of visitors per hour.
  • Customizability: Extremely limited compared to WordPress. While there are a few exceptions, most Wix websites we have seen look very amateurish.

While Wix excels in simplicity, it may not be the best choice for those who require extensive scalability or complex customizations. Like Squarespace, custom development is possible, but it can be difficult and expensive, mostly eliminating the benefits of using Wix in the first place.


Drupal is the go-to CMS for users requiring robust and scalable websites, particularly enterprises and developers who need a platform capable of handling complex digital experiences. Unlike WordPress, which was originally designed as a blogging platform, Drupal was built from the beginning to serve as a content management system for large, complex websites

Key Strengths

  • Scalability: Drupal is renowned for handling large amounts of content and complex websites with ease.
  • Customization: Extensive customization options and the ability to create intricate, tailored solutions.


  • Ease of Use: Drupal has a steep l;earning curve. It is only suitable for developers and professional content managers.

Drupal is very powerful and a good choice for sites that have large amounts of highly structured data. However, it is overkill for smaller websites or users who don’t require its advanced features, especially with the advancements WordPress has made in recent years.


Choosing the right platform depends on your specific needs, technical expertise, and the goals of your website. WordPress is used on over 40% of all websites due to its flexibility, scalability, and incredibly large plugin selection. It is the best all around choice for most businesses, especially if you will also be creating a blog.

Drupal is very powerful, but just not needed for most sites. The kind of user for whom Drupal would be the best choice is unlikely to be reading this guide.

Squarespace appeals to those who prioritize design simplicity, and can create very attractive, simple websites. Wix caters to users who value ease of use over everything else. It is not suitable for most business websites, but there are a few exceptions out there.