The stages of the SaaS sales cycle can vary depending on the specific company and product, but generally include the following:
- Prospecting: This stage involves identifying and reaching out to potential customers who may be interested in your SaaS product.
- Qualification: In this stage, you need to determine if the potential customer is a good fit for your product, by asking questions to understand their needs and budget.
- Demonstration: During the demonstration stage, you’ll showcase your product and its features to the potential customer. This could involve a live demo, a video demo, or a free trial.
- Proposal: If the potential customer is interested, you’ll present a proposal that outlines the pricing, features, and benefits of your SaaS product.
- Negotiation: In this stage, you’ll work with the potential customer to finalize the deal, which may involve negotiating on pricing, contract terms, and other details.
- Closing: Once the deal has been agreed upon, you’ll finalize the contract and close the sale.
- Onboarding: After the sale is closed, you’ll need to onboard the new customer, which includes helping them set up and configure the product, training them on how to use it, and providing ongoing support.
- Upselling and Renewal: Finally, as the customer uses your SaaS product over time, you’ll have opportunities to upsell them on additional features or upgrades, and to renew their subscription when the initial contract period is up.