The metrics of a SaaS (Software-as-a-Service) funnel can vary depending on the specific goals of the business, but some common metrics include:
- Traffic: The number of people who visit the website or landing page.
- Conversion Rate: The percentage of website visitors who complete a desired action, such as signing up for a free trial or creating an account.
- Activation Rate: The percentage of users who have signed up for the service and completed the necessary steps to start using it.
- Retention Rate: The percentage of users who continue to use the service after a certain period of time.
- Churn Rate: The percentage of users who cancel their subscription or stop using the service.
- Average Revenue Per User (ARPU): The average amount of revenue generated by each user.
- Customer Lifetime Value (CLTV): The total revenue generated by a customer over the course of their time using the service.
- Customer Acquisition Cost (CAC): The total cost of acquiring a new customer, including marketing and sales expenses.
- Payback Period: The amount of time it takes to recoup the cost of acquiring a new customer through their subscription payments.
These metrics can help SaaS businesses identify areas where they need to improve their marketing, sales, and product strategies, and ultimately drive growth and profitability.