There are several overlooked digital marketing techniques that businesses can leverage to improve their online presence and drive more traffic to their websites. Here are a few examples:
Unsplash
You can use Unsplash to drive traffic is to submit your own high-quality images to the platform. When you submit an image to Unsplash, you can include a link back to your website in the photo credit. If your image is featured on the Unsplash homepage or in the Unsplash search results, it can drive a significant amount of traffic to your website.
Reddit Advertising
Reddit is a massive online community with over 330 million active users. While it may not be as well-known as platforms like Facebook or Instagram, it can be a powerful tool for digital marketers. Reddit Advertising allows you to target specific subreddits (communities) based on interests, demographics, and behaviors. This can help you reach a highly engaged audience that is already interested in your product or service.
Quora Marketing
Quora is a popular question-and-answer website that allows users to ask and answer questions on a wide range of topics. By participating in relevant discussions and providing valuable insights, you can establish yourself as an authority in your industry and drive traffic to your website. You can also use Quora Ads to target specific topics and reach a highly engaged audience.
User-generated content (UGC) campaigns
User-generated content campaigns are a great way to engage your audience and create authentic content that resonates with your customers. You can ask customers to share photos or videos of themselves using your product or service and then feature the best submissions on your website or social media channels.
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