Here are some popular SaaS marketing books:
Traction: How Any Startup Can Achieve Explosive Customer Growth” by Gabriel Weinberg and Justin Mares – This book outlines 19 channels for acquiring customers and provides practical advice on how to implement them.
“Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” by Geoffrey Moore – This classic book is a must-read for anyone in the technology industry, and it provides insights on how to market and sell innovative products to mainstream customers.
“The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries – This book provides a framework for building and launching a successful SaaS product, focusing on lean principles, rapid iteration, and customer feedback.
“Hooked: How to Build Habit-Forming Products” by Nir Eyal – This book provides insights on how to design products that people will use repeatedly, and it outlines the four-step Hook Model for creating habit-forming products.
“The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies” by Chet Holmes – While not specifically focused on SaaS marketing, this book provides valuable insights on how to build a successful sales process and grow a business.
“From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue” by Aaron Ross and Jason Lemkin – This book provides practical advice on how to scale a SaaS business and achieve hyper-growth.
“Product-Led Growth: How to Build a Product That Sells Itself” by Wes Bush – This book provides insights on how to use your product as the primary driver of customer acquisition and retention, rather than relying solely on traditional marketing channels.
“Marketing Metrics: The Definitive Guide to Measuring Marketing Performance” by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein – This book provides a comprehensive guide to measuring the effectiveness of your marketing campaigns, and it includes practical frameworks and case studies.
“The Growth Handbook: A Guide to Scaling Your Business” by Intercom – This free e-book provides insights and strategies from successful SaaS companies on how to grow your business, focusing on topics such as product development, customer acquisition, and retention.
These books provide valuable insights and strategies for marketing and growing a SaaS business, and they are highly recommended for anyone in the industry.