How to Build High-Quality Links for Your Ecommerce Website?

Backlinks are links from one website to another, serving as a signal of trust and value to search engines. For ecommerce sites, backlinks are essential for improving search rankings, boosting visibility, and driving organic traffic. A strong backlink profile helps ecommerce businesses stand out, build authority, and attract more customers in a competitive market.

eCommerce Link Building Strategies

Create High-Quality, Shareable Content

Publishing valuable content, such as blogs, product guides, or infographics, can naturally attract backlinks.

How to: Focus on content that solves customer problems or provides useful insights. Promote your content through social media and email to encourage sharing.

Influencer Outreach

Collaborate with influencers in your niche to build relationships and gain backlinks from their content.

How to: Identify relevant influencers and offer product samples or collaborations in exchange for honest reviews or mentions with backlinks.

Guest Blogging

Writing guest posts for authoritative sites can earn high-quality backlinks while boosting your brand’s exposure.

How to: Pitch relevant topics to websites in your niche, ensuring that your guest posts include a natural backlink to your ecommerce store.

Broken Link Building

Find broken links on other websites and offer your content as a replacement, securing a backlink in the process.

How to: Use tools like Ahrefs or Check My Links to identify broken links on relevant sites, then reach out to the site owner with your content suggestion.

Product Reviews and Sponsorships

Offer your products to bloggers or industry sites for reviews or sponsor relevant events to gain backlinks.

How to: Reach out to product review sites or event organizers, providing value in exchange for a backlink to your ecommerce store.

Build Relationships with Niche Websites

Forge partnerships with websites in your niche for reciprocal linking or content collaboration.

How to: Network with other ecommerce businesses, offering opportunities for collaboration or cross-promotion that includes backlinks.

Leverage Business Directories

Listing your ecommerce store in relevant online directories provides valuable backlinks and increases visibility.

How to: Submit your site to high-quality, industry-specific directories to gain credible backlinks and attract potential customers.

Get Coverage from News and Media Sites

PR efforts and newsworthy content can attract links from high-authority media outlets.

How to: Pitch your story or unique product offerings to journalists or use press release distribution services to gain media backlinks.

Resource Page Link Building

Reach out to websites with resource pages in your industry and request your content be included.

How to: Find relevant resource pages using search queries like “best [industry] resources” and suggest your content as a valuable addition.

Create Shareable Product Videos

Videos that showcase your products or provide tutorials can earn backlinks when shared across platforms.

How to: Produce high-quality videos and share them on video platforms like YouTube. Encourage others to embed your videos with a backlink to your store.

What Is the Cost of Ecommerce Link Building?

The cost of ecommerce link building can vary widely based on the strategies you choose, the quality of the links, and the expertise of the service provider. Generally, the cost ranges from $100 to $500 per link for quality backlinks from reputable sites. However, more specialized or high-authority links, such as from industry-specific websites, can cost upwards of $1,000 or more per link.

Costs also depend on whether you’re handling link building in-house or outsourcing to an agency. For businesses with the resources to create high-quality content, perform outreach, and build relationships, in-house efforts may lower costs but require significant time and expertise. On the other hand, hiring an SEO agency offers expertise and efficiency, but typically involves packages ranging from $2,000 to $10,000 per month, depending on your link-building goals.

In the end, investing in high-quality link building can significantly boost your ecommerce site’s authority, rankings, and organic traffic, making it a worthwhile long-term strategy for growth.

Things to Know for Ecommerce Link Building

Quality Over Quantity:

It’s better to have a few high-quality, relevant backlinks than hundreds of low-quality ones. Focus on authoritative sites that align with your niche.

Link Diversity Matters:

A natural backlink profile includes a mix of links from blogs, media sites, directories, and more. Diversify your sources to avoid looking manipulative.

Content is Key:

High-quality, informative content is the foundation of successful link building. Invest in valuable resources like guides, infographics, and blogs that naturally attract backlinks.

Relationship Building is Crucial:

Building lasting relationships with bloggers, influencers, and industry leaders can result in ongoing backlinks and long-term success.

Patience is Required:

Link building is a long-term strategy. Results don’t happen overnight, but consistency and effort pay off over time as your ecommerce site gains authority.

Things to Avoid for Ecommerce Link Building

1. Buying Low-Quality Links:
Purchasing cheap backlinks from low-authority or spammy sites can result in penalties from search engines and harm your rankings.

2. Over-Optimized Anchor Text:
Using overly keyword-stuffed anchor text can trigger red flags with search engines. Keep your anchor text natural and varied.

3. Relying on Black Hat Tactics:
Manipulative practices like link farming, private blog networks (PBNs), or hidden links can get your site penalized. Stick to white hat, ethical link-building techniques.

4. Ignoring Relevancy:
Gaining backlinks from unrelated websites or industries does more harm than good. Focus on links from sites relevant to your niche.

5. Neglecting Follow-up:
Building backlinks isn’t a one-time effort. Regularly monitor your backlink profile and reach out to webmasters to maintain or remove outdated or harmful links.

Useful Links:

1. Link Building for SEO – Semrush
2. Link building techniques for ecommerce – Search Engine Land