Our favorite quick win strategy is to look at keywords in positions between 7 – 30. We call these “almost rankers” these keywords are already indexed by Google, and they’re already beating majority of the competitors, BUT they’re just out of reach for driving traffic.
These page & keyword combinations are usually the best bet for optimizations, letting you take advantage of work already completed by your content teams.
In the case of sales force we see can sort the data in 2 ways:
1. Highest CPC Keywords:
These keywords are generally the most valuable due to their high paid click costs, and getting free SEO traffic for them would be a HUGE win.
2. Highest Volume Keywords:
These keywords have the most traffic potential, but may not convert as often as the high cpc keywords. However these would be great for driving large numbers of users to your site to set up for retargeting campaigns in the future.
This type of audit helps us understand and single out opportunities for quick wins, and take advantage of the work your team has already put into existing content.
We recommend running these audits every few months and leveraging your existing content with optimizations such as:
- Updating content
- Adding images
- Improving internal & external linking
- Improving time on page metrics
- Lowering bounce rate