Case Study: SEO First Dev & Design @ Armormax


AUQ worked with the team to increase organic traffic & organic conversions generated by the website by focusing on 3 things:

  • National content strategy
  • Design & development of new, searchable features
  • Regular technical SEO audits

The Client

Armormax is a unique business that upgrades vehicles with armor plating and bulletproof windshields, as well as a number of advanced security features. They are national company that has facilities in multiple states.

The Challenge had a lot of legacy code that needed to be upgraded, including deep work on page speed optimizations. We also wanted to improve SEO & site interaction by:

  • Redesigning the blog to improve SEO and bounce rates
  • Adding a searchable FAQ section, which would answer short questions
  • Updating the car gallery pages for SEO & conversion

The Approach

What was the scope of their involvement?

Initially the first step was a keyword and technical audit. AUQ reviewed the existing keywords that Armormax ranks for and created a list of recommendations for new content and content optimizations for existing content.

Afterwards, we separated the work into content, design & technical projects. The content team worked on creating new articles for the blog, while the design & development team focused on improving conversion and technical SEO factors.

At present AUQ is engaged on a monthly basis to publish new content, and optimize the website for conversion.

The Outcome

What evidence can you share that demonstrates the impact of the engagement?

Armormax currently gathers around 50,000 organic visitors per month, up from less than 10,000 per month before engaging with AUQ.

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