What is a Graphic Style? (With Examples)

Knowledge Base > Web Design & Development > What is a Graphic Style? (With Examples)

A graphic style refers to a specific approach or technique used in creating visual designs. There are various types of graphic styles used in different contexts, such as in web design, advertising, branding, and more. Here are some examples of graphic styles:

Flat design

This style is characterized by a minimalistic and simple approach to design, using bold colors and simple shapes to create a clean and modern look. Flat design is often used in user interfaces and branding, as it creates a clear and easy-to-understand visual language.


3D design is a technique that uses computer software to create three-dimensional objects and environments. 3D design is used in a variety of contexts, such as animation, product design, and architecture.

Pixel art

Pixel art is a style of digital art that uses small, blocky pixels to create images. It is often used in video game design and animation, as it provides a retro and nostalgic look.


This style emphasizes the creative use of typography, such as experimenting with different fonts, sizes, and styles to create a visually compelling design.


Retro style often references design elements from past eras, such as the 1950s or 1980s. It can include bold colors, geometric shapes, and typography that evokes a sense of nostalgia.


This style features non-representational shapes and forms, often with bold colors and strong contrasts. Abstract design can convey a sense of creativity and individuality.


Organic design incorporates natural elements, such as leaves, flowers, and other forms found in nature. It can create a sense of warmth and comfort.


Modern design emphasizes simplicity, minimalism, and clean lines, often with a monochromatic color palette.


Corporate design typically utilizes a professional and polished aesthetic, often with a focus on typography and a limited color palette.


Feminine design often features soft colors, curving lines, and delicate typography, giving a sense of elegance and femininity.


Masculine design often utilizes dark colors, sharp lines, and bold typography, creating a strong and masculine aesthetic.


Cartoon style is characterized by exaggerated features and simplified forms, often with a humorous or playful tone. It is often used in animation, advertising, and editorial illustration.


Illustration is a broad category that encompasses a wide range of styles and techniques, from realistic to stylized. Illustrations are often used in books, magazines, advertising, and branding, as they provide a way to visually communicate complex ideas or narratives.


Useful Links:

  1. 17 Graphic Design Styles
  2. Visual guide to design styles
  3. Illustration Styles in Web Design

Common Questions

  • What is the graphic style used for?

    Graphic style is used to create a consistent and recognizable visual identity for a brand, organization, or individual. It helps to establish guidelines for the use of visual elements, such as colors, typography, and imagery, in order to create a cohesive and effective design. Graphic style is important for creating a strong and memorable brand image and improving overall communication and marketing efforts.

  • Why is graphic design style important?

    Graphic design style is important because it helps to create a consistent visual identity for a brand or organization, making it easily recognizable and memorable to the audience.

    It also helps to establish guidelines for the use of visual elements, such as colors, typography, and imagery, in order to create a cohesive and effective design. A well-defined graphic design style can improve the overall communication and marketing efforts, leading to a stronger and more successful brand or organization.

  • What are some popular web graphic styles?

    Here are some popular web graphic styles:

    • Flat design: uses simple shapes, bright colors, and minimalistic design elements.
    • Material design: created by Google, it emphasizes the use of layers, realistic lighting, and subtle animations to create a tactile experience.
    • Gradients: the use of gradual color transitions that can create depth, dimension, and a sense of movement on a webpage.
    • Neumorphism: a design trend that simulates the look of physical objects with soft shadows, rounded corners, and 3D-like effects.
    • Skeuomorphic design: similar to Neumorphism, it uses realistic design elements to create a tangible and familiar user interface.
    • Minimalism: a simple and clean design approach that focuses on the essential elements of a webpage, creating a clutter-free and easy-to-use interface.
    • Illustration-based design: uses hand-drawn elements or digital illustrations to create a unique and playful visual identity for a website.
    • Retro or vintage design: employs nostalgic design elements like old-fashioned typography, textures, and colors, to evoke a sense of nostalgia and authenticity.
  • What are some common mistakes to avoid when using web graphic styles in website design?

    Here are some common mistakes to avoid when using web graphic styles in website design:

    • Overcomplicating the design
    • Using too many colors or fonts
    • Ignoring the importance of user experience
    • Sacrificing usability for style
    • Failing to create a cohesive visual identity
    • Ignoring accessibility concerns
    • Not optimizing images for web use
    • Copying design trends without adapting them to the brand or purpose of the website
    • Using poor quality or low-resolution graphics
    • Not considering the loading speed of the website.