A splash page and a landing page are two different types of web pages that serve different purposes.
A splash page is typically an introductory page that appears before the main website or application. It usually includes a brief message or a graphic that welcomes visitors and provides some basic information about the site or product.
On the other hand, a landing page is a web page that is specifically designed to receive traffic from a particular marketing campaign or source. The goal of a landing page is to convert visitors into leads or customers by guiding them towards a specific call to action, such as filling out a form, making a purchase, or downloading an e-book.
Landing pages are usually created with a clear and compelling headline, a concise message that emphasizes the benefits of the offer, and a simple form or button to complete the desired action.
Here’s a table summarizing the key differences between splash pages and landing pages:
|Splash Page||Landing Page|
|Purpose||Introduce the website or application||Convert visitors into leads or customers|
|Placement||Appears before the main website or application||Receives traffic from a particular marketing campaign or source|
|Content||Brief message or graphic||Clear and compelling headline, concise message, and a call-to-action|
|Conversion||Not the primary goal||Primary goal|
|Design||Emphasizes the look and feel of the website or application||Emphasizes the offer and its benefits|
|Effectiveness||Can be seen as an unnecessary obstacle for users||Can improve the conversion rate and ROI of a campaign|
|Common usage||Less common now||Common in digital marketing|