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What is the difference between a splash page and a landing page?

Feb 18 • 1 min read

Knowledge Base > Digital Marketing > What is the difference between a splash page and a landing page?

A splash page and a landing page are two different types of web pages that serve different purposes.

A splash page is typically an introductory page that appears before the main website or application. It usually includes a brief message or a graphic that welcomes visitors and provides some basic information about the site or product.

On the other hand, a landing page is a web page that is specifically designed to receive traffic from a particular marketing campaign or source. The goal of a landing page is to convert visitors into leads or customers by guiding them towards a specific call to action, such as filling out a form, making a purchase, or downloading an e-book.

Landing pages are usually created with a clear and compelling headline, a concise message that emphasizes the benefits of the offer, and a simple form or button to complete the desired action.

Here’s a table summarizing the key differences between splash pages and landing pages:

Splash Page Landing Page
Purpose Introduce the website or application Convert visitors into leads or customers
Placement Appears before the main website or application Receives traffic from a particular marketing campaign or source
Content Brief message or graphic Clear and compelling headline, concise message, and a call-to-action
Conversion Not the primary goal Primary goal
Design Emphasizes the look and feel of the website or application Emphasizes the offer and its benefits
Effectiveness Can be seen as an unnecessary obstacle for users Can improve the conversion rate and ROI of a campaign
Common usage Less common now Common in digital marketing

Useful Links:

  1. What is a Splash Page? – Instapage
  2. The Ultimate Guide to Landing Pages – HubSpot

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Common Questions

  • How can a landing page be optimized to increase conversion rates and improve the return on investment (ROI) of a marketing campaign?

    To optimize a landing page and improve conversion rates and ROI, consider the following:

    1. Keep it simple and focused on the goal of the campaign.
    2. Use clear and compelling headlines that immediately communicate the value proposition.
    3. Use high-quality visuals and videos to showcase the product or service.
    4. Ensure the page is optimized for mobile devices.
    5. Include a clear call-to-action (CTA) that is prominently displayed and stands out from the rest of the page.
    6. Minimize form fields and only ask for essential information.
    7. Use social proof, such as customer testimonials and reviews, to build trust and credibility.
    8. A/B test different variations of the landing page to determine what works best for your target audience.

  • What are some of the key design considerations for creating effective splash pages?

    Some key design considerations for creating effective splash pages include:

    1. Keeping the design simple and uncluttered.
    2. Clearly communicating the purpose of the splash page.
    3. Using eye-catching visuals to capture the user’s attention.
    4. Including a clear and concise headline that communicates the value proposition.
    5. Using a prominent call-to-action (CTA) that stands out from the rest of the page.
    6. Optimizing the page for fast loading times.
    7. Ensuring the page is responsive and mobile-friendly.
    8. Minimizing the amount of information and form fields to reduce friction and increase conversions.

  • What are some common mistakes to avoid when creating landing pages or splash pages?

    Here are some common mistakes to avoid when creating landing pages or splash pages:

    1. Overloading the page with too much content or too many form fields.
    2. Failing to communicate the value proposition clearly and concisely.
    3. Neglecting to optimize the page for mobile devices.
    4. Using a weak or unclear call-to-action (CTA).
    5. Using low-quality visuals that don’t effectively showcase the product or service.
    6. Failing to test the page thoroughly before launch.
    7. Making the user wait too long for the page to load.
    8. Creating a page that looks too similar to an ad, which can lead to confusion and mistrust.
    9. Failing to track and measure the page’s performance to identify areas for improvement.

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