GEO AUDIT  ·  BRAND-ONLY

ZEDEDA.

A look at how ZEDEDA is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitezededa.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedJune 20, 2026  ·  by AUQ
AI Visibility Score
45
out of 100. Low band. ZEDEDA is cited in 10 of 38 AI answers. It shows up on Edge Orchestration, Zededa. It is absent on Edge Computing, Edge Management, Iot Edge.
Verified AI Overview citations
10
ZEDEDA's brand is cited in 10 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
26%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

ZEDEDA scores 45 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

ZEDEDA is cited in 10 of 38 AI answers. It shows up on Edge Orchestration, Zededa. It is absent on Edge Computing, Edge Management, Iot Edge.

AI answers fire on 97% of tracked queries, yet ZEDEDA is quoted in only 26% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
45
Low band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear97 / 100
  • Inclusion in category answers39 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand100 / 100
  • Topic coverage breadth33 / 100
  • Your pages being quoted26 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Edge OrchestrationOwnedpositioning
ZededaOwnedcomparison
Edge ComputingInvisiblepositioning
Edge ManagementInvisiblepositioning
Iot EdgeInvisiblepositioning
Edge InfrastructureInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: ZEDEDA appears on 2 of 6 themes.

Solution Aware. Owned on Edge Orchestration, Zededa; absent on Edge Computing, Edge Management, Iot Edge.

Alternatives. 5 themes name the brand without citing it; 23 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
10
26% citation rate when AI answers.
Total brand mentions
15
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means ZEDEDA's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeZEDEDA in the AI answerTop sources cited
best edge computingPositioningAbsentportainer.io, solutions.nextcomputing.com, intellizence.com
edge computing vendorsPositioningCitedaltexsoft.com, datamation.com, zpesystems.com
edge computing solutionsPositioningAbsentcisco.com, scalecomputing.com, advantech.com
edge computing softwarePositioningAbsentazure.microsoft.com, ibm.com, hp.com
edge computing platformPositioningAbsentscalecomputing.com, stlpartners.com, portainer.io
top edge computing providersPositioningAbsentdatacentremagazine.com, fool.com, gartner.com
edge computing comparisonPositioningAbsentzpesystems.com, digi.com, akamai.com
best edge orchestrationPositioningNo AI answer
edge orchestration vendorsPositioningCitedzpesystems.com, nearbycomputing.com, edgeir.com
edge orchestration solutionsPositioningCitedzededa.com, avassa.io, youtube.com
edge orchestration softwarePositioningCitedzededa.com, youtube.com, portainer.io
edge orchestration platformPositioningNamed, not citednearbycomputing.com, qksgroup.com, edgeir.com
top edge orchestration providersPositioningNamed, not citedtechtarget.com, nearbycomputing.com, qksgroup.com
edge orchestration comparisonPositioningAbsentavassa.io, pmc.ncbi.nlm.nih.gov, kamiwaza.ai
best edge managementPositioningAbsentportainer.io, hpe.com, technologyradius.com
edge management vendorsPositioningNamed, not citediotechsys.com, aveva.com, gartner.com
edge management solutionsPositioningAbsentaveva.com, hpe.com, edgemanagements.com
edge management softwarePositioningAbsentcloudera.com, hilscher.com, chef.io
edge management platformPositioningAbsenthpe.com, aveva.com, portainer.io
top edge management providersPositioningNamed, not citedportainer.io, gartner.com, technologyradius.com
edge management comparisonPositioningAbsenthpe.com, portainer.io, avassa.io
best iot edgePositioningAbsentportainer.io, cactuscompute.com, g2.com
iot edge vendorsPositioningAbsentazure.microsoft.com, advantech.com, digi.com
iot edge solutionsPositioningCitedadvantech.com, bosch-iot-suite.com, supermicro.com
iot edge softwarePositioningAbsentlearn.microsoft.com, edgexfoundry.org, azure.microsoft.com
iot edge platformPositioningAbsentazure.microsoft.com, edgexfoundry.org, fortinet.com
top iot edge providersPositioningAbsentsnuc.com, portainer.io, g2.com
iot edge comparisonPositioningAbsentdeveloper.ibm.com, learn.microsoft.com, youtube.com
best edge infrastructurePositioningAbsentportainer.io, sunbirddcim.com, penguinsolutions.com
edge infrastructure vendorsPositioningAbsentcrn.com, vertiv.com, aws.amazon.com
edge infrastructure solutionsPositioningAbsentnetrality.com, vertiv.com, sunbirddcim.com
edge infrastructure softwarePositioningAbsentlenovo.com, sunbirddcim.com, intel.com
edge infrastructure platformPositioningAbsentscalecomputing.com, portainer.io, lumen.com
top edge infrastructure providersPositioningNamed, not citeddatacentremagazine.com, techtarget.com, aws.amazon.com
edge infrastructure comparisonPositioningCitedzpesystems.com, portainer.io, digitalocean.com
alternatives to ZEDEDAComparisonCitedgartner.com, cbinsights.com, zededa.com
ZEDEDA vs Azure IoT EdgeComparisonCitedzededa.com, help.zededa.com, iotevolutionworld.com
ZEDEDA vs AWS IoT GreengrassComparisonCitedzededa.com, linkedin.com, technologyradius.com
ZEDEDA vs VMware EdgeComparisonCitedzededa.com, youtube.com, linkedin.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 74% of AI-answer queries

ZEDEDA is cited in 10 of the 38 AI answers we triggered.

02

AI misreads the category

ZEDEDA presents as edge computing, edge orchestration, edge management, iot edge, edge infrastructure. AI Overviews cite it on Edge Orchestration, Zededa and it is absent on Edge Computing, Edge Management, Iot Edge.

TOP THREE MOVES
01

Win presence on Edge Computing

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Edge Computing

ZEDEDA Home Skip to content Why ZEDEDA Why ZEDEDA ZEDEDA unifies edge infrastructure, inference, and autonomous agents so enterprises can run and scale edge intelligence across thousands of sites. Customers See how leading organizations arezededa.com, 2026

Differentiators it leads with: ZEDEDA, Edge Computing, Edge Orchestration, Edge Management.

What Google's AI says

Recognized in AI answers for Edge Orchestration, Zededa

Cited as a provider on Edge Orchestration, Zededa queries.
Appears alongside portainer.io, youtube.com, azure.microsoft.com.
The core gap
ZEDEDA presents as edge computing, edge orchestration, edge management, iot edge, edge infrastructure. AI Overviews cite it on Edge Orchestration, Zededa and it is absent on Edge Computing, Edge Management, Iot Edge.
Words AI uses for the brand
Edge OrchestrationZededa
The brand's own pillars that AI omits
Edge ComputingEdge ManagementIot EdgeCited source on vendor and comparison queries
WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
portainer.io21Cited on 21 of the queries we tested.
youtube.com16Cited on 16 of the queries we tested.
azure.microsoft.com16Cited on 16 of the queries we tested.
scalecomputing.com10Cited on 10 of the queries we tested.
aws.amazon.com10Cited on 10 of the queries we tested.
stlpartners.com9Cited on 9 of the queries we tested.
gartner.com9Cited on 9 of the queries we tested.
intel.com8Cited on 8 of the queries we tested.
helindata.com8Cited on 8 of the queries we tested.
hpe.com7Cited on 7 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations ZEDEDA is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of ZEDEDA on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
portainer.ioCited on 21 of the tested queries.
youtube.comCited on 16 of the tested queries.
azure.microsoft.comCited on 16 of the tested queries.
scalecomputing.comCited on 10 of the tested queries.
aws.amazon.comCited on 10 of the tested queries.
stlpartners.comCited on 9 of the tested queries.
gartner.comCited on 9 of the tested queries.
intel.comCited on 8 of the tested queries.
Key observation
portainer.io is the most-cited source across the queries ZEDEDA is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Edge Computing, Edge Management, Iot Edge.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.