GEO AUDIT  ·  BRAND-ONLY

Orbital.

A look at how Orbital is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitewithorbital.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedJune 20, 2026  ·  by AUQ
AI Visibility Score
20
out of 100. Absent band. Orbital is cited in 6 of 38 AI answers. It shows up on Orbital. It is absent on Smb Sales Intelligence, B2b Prospecting Platform, Sales Lead Enrichment.
Verified AI Overview citations
6
Orbital's brand is cited in 6 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
16%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Orbital scores 20 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Orbital is cited in 6 of 38 AI answers. It shows up on Orbital. It is absent on Smb Sales Intelligence, B2b Prospecting Platform, Sales Lead Enrichment.

AI answers fire on 97% of tracked queries, yet Orbital is quoted in only 16% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
20
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear97 / 100
  • Inclusion in category answers18 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand33 / 100
  • Topic coverage breadth17 / 100
  • Your pages being quoted16 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
OrbitalOwnedcomparison
Smb Sales IntelligenceInvisiblepositioning
B2b Prospecting PlatformInvisiblepositioning
Sales Lead EnrichmentInvisiblepositioning
Local Business Data ProviderInvisiblepositioning
Account Scoring SoftwareInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Orbital appears on 1 of 6 themes.

Solution Aware. Owned on Orbital; absent on Smb Sales Intelligence, B2b Prospecting Platform, Sales Lead Enrichment.

Alternatives. 1 themes name the brand without citing it; 31 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
6
16% citation rate when AI answers.
Total brand mentions
7
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for Orbital → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Orbital's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeOrbital in the AI answerTop sources cited
best smb sales intelligencePositioningAbsentsalesmotion.io, g2.com, reddit.com
smb sales intelligence vendorsPositioningCitedwithorbital.com, datalane.com, reddit.com
smb sales intelligence solutionsPositioningCitedwithorbital.com, 6sense.com, apollo.io
smb sales intelligence softwarePositioningCitedg2.com, salesmotion.io, monday.com
smb sales intelligence platformPositioningAbsentg2.com, reddit.com, salesgenie.com
top smb sales intelligence providersPositioningAbsentg2.com, monday.com, kaspr.io
smb sales intelligence comparisonPositioningAbsentreddit.com, amplemarket.com, smbsalesboost.com
best b2b prospecting platformPositioningAbsentlistkit.io, monday.com, salesgenie.com
b2b prospecting platform vendorsPositioningAbsentpipeline.zoominfo.com, listkit.io, salesgenie.com
b2b prospecting platform solutionsPositioningAbsentoppora.ai, indeed.com, upcell.io
b2b prospecting platform softwarePositioningAbsentknowledgenet.ai, leadfeeder.com, upcell.io
b2b prospecting platform platformPositioningAbsentsalesgenie.com, enginy.ai, cleanlist.ai
top b2b prospecting platform providersPositioningAbsentyoutube.com, salesgenie.com, pipeline.zoominfo.com
b2b prospecting platform comparisonPositioningAbsentcleanlist.ai, salesgenie.com, regie.ai
best sales lead enrichmentPositioningAbsentdefault.com, pipeline.zoominfo.com, zapier.com
sales lead enrichment vendorsPositioningAbsentmarketsandmarkets.com, pipeline.zoominfo.com, cognism.com
sales lead enrichment solutionsPositioningAbsentpipeline.zoominfo.com, leadpages.com, kaspr.io
sales lead enrichment softwarePositioningAbsentzapier.com, leadangel.com, heyreach.io
sales lead enrichment platformPositioningNo AI answer
top sales lead enrichment providersPositioningAbsentpipeline.zoominfo.com, monday.com, therankmasters.com
sales lead enrichment comparisonPositioningAbsentmarketsandmarkets.com, leadangel.com, cleanlist.ai
best local business data providerPositioningAbsentorigami.chat, openmart.com, coresignal.com
local business data provider vendorsPositioningAbsentorigami.chat, brightdata.com, scrapercity.com
local business data provider solutionsPositioningAbsentorigami.chat, openmart.com, ircoit.com
local business data provider softwarePositioningAbsentorigami.chat, youtube.com, leadscrape.com
local business data provider platformPositioningAbsentorigami.chat, developers.google.com, cognism.com
top local business data provider providersPositioningAbsentorigami.chat, outscraper.com, apify.com
local business data provider comparisonPositioningAbsentorigami.chat, moz.com, brightdata.com
best account scoring softwarePositioningAbsentpipeline.zoominfo.com, default.com, wifitalents.com
account scoring software vendorsPositioningAbsentg2.com, openprisetech.com, demandbase.com
account scoring software solutionsPositioningAbsentopenprisetech.com, demandbase.com, captivateiq.com
account scoring software softwarePositioningAbsentsaleswingsapp.com, openprisetech.com, pipeline.zoominfo.com
account scoring software platformPositioningAbsentpipeline.zoominfo.com, landbase.com, demandbase.com
top account scoring software providersPositioningAbsentcaptivateiq.com, pipeline.zoominfo.com, pecan.ai
account scoring software comparisonPositioningAbsentpipeline.zoominfo.com, demandbase.com, orbitforms.ai
alternatives to OrbitalComparisonNamed, not citedg2.com, producthunt.com, ringcentral.com
Orbital vs ZoomInfoComparisonCitedlinkedin.com, withorbital.com, youtube.com
Orbital vs Apollo.ioComparisonCitedreddit.com, withorbital.com, orbitalsoftware.ca
Orbital vs ClayComparisonCitedwithorbital.com, linkedin.com, clay.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 84% of AI-answer queries

Orbital is cited in 6 of the 38 AI answers we triggered.

02

AI misreads the category

Orbital presents as smb sales intelligence, b2b prospecting platform, sales lead enrichment, local business data provider, account scoring software. AI Overviews cite it on Orbital and it is absent on Smb Sales Intelligence, B2b Prospecting Platform, Sales Lead Enrichment.

TOP THREE MOVES
01

Win presence on Smb Sales Intelligence

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Smb Sales Intelligence

Orbital - SMB Account Intelligence for Sales Teams NEW: every trade show your buyers attend, in one place → ✨ NEW: Trade Show Directory Product Verticals SMB AI Customer Resources Login Book a Demo Everything you need Everything you need towithorbital.com, 2026

Differentiators it leads with: Smb Sales Intelligence, B2b Prospecting Platform, Sales Lead Enrichment, Local Business Data Provider.

What Google's AI says

Recognized in AI answers for Orbital

Cited as a provider on Orbital queries.
Appears alongside pipeline.zoominfo.com, youtube.com, apollo.io.
The core gap
Orbital presents as smb sales intelligence, b2b prospecting platform, sales lead enrichment, local business data provider, account scoring software. AI Overviews cite it on Orbital and it is absent on Smb Sales Intelligence, B2b Prospecting Platform, Sales Lead Enrichment.
Words AI uses for the brand
Orbital
The brand's own pillars that AI omits
Smb Sales IntelligenceB2b Prospecting PlatformSales Lead EnrichmentCited source on vendor and comparison queries
WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
pipeline.zoominfo.com20Cited on 20 of the queries we tested.
youtube.com14Cited on 14 of the queries we tested.
apollo.io10Cited on 10 of the queries we tested.
salesgenie.com10Cited on 10 of the queries we tested.
cognism.com10Cited on 10 of the queries we tested.
salesmotion.io8Cited on 8 of the queries we tested.
reddit.com8Cited on 8 of the queries we tested.
monday.com7Cited on 7 of the queries we tested.
origami.chat7Cited on 7 of the queries we tested.
g2.com6Cited on 6 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Orbital is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Orbital on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
pipeline.zoominfo.comCited on 20 of the tested queries.
youtube.comCited on 14 of the tested queries.
apollo.ioCited on 10 of the tested queries.
salesgenie.comCited on 10 of the tested queries.
cognism.comCited on 10 of the tested queries.
salesmotion.ioCited on 8 of the tested queries.
reddit.comCited on 8 of the tested queries.
monday.comCited on 7 of the tested queries.
Key observation
pipeline.zoominfo.com is the most-cited source across the queries Orbital is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Smb Sales Intelligence, B2b Prospecting Platform, Sales Lead Enrichment.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.