A look at how Storylane is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.
Storylane is cited in 25 of 39 AI answers. It shows up on Interactive Demo Software, Product Demo Platform, Sales Demo Software.
AI answers fire on 100% of tracked queries, yet Storylane is quoted in only 64% of them. When it does appear, it sits as a listed provider, rarely the lead source.
See the full query-by-query breakdown →
| Topic | Presence in AI answers | Buyer intent |
|---|---|---|
| Interactive Demo Software | Owned | positioning |
| Product Demo Platform | Owned | positioning |
| Sales Demo Software | Owned | positioning |
| Interactive Product Tour Software | Owned | positioning |
| Storylane | Owned | comparison |
| Demo Automation Software | Partial | positioning |
Problem Aware. overview queries: Storylane appears on 5 of 6 themes.
Solution Aware. Owned on Interactive Demo Software, Product Demo Platform, Sales Demo Software; absent on none.
Alternatives. 13 themes name the brand without citing it; 1 queries answer without it at all.
Executed by AUQ for B2B SaaS teams with the same gaps this audit found.
39 queries across branded, positioning, and comparison intent. "Cited" means Storylane's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.
| Query | Type | Storylane in the AI answer | Top sources cited |
|---|---|---|---|
| best interactive demo software | Positioning | Cited | reddit.com, navattic.com, testbox.com |
| interactive demo software vendors | Positioning | Cited | navattic.com, jimo.ai, reprise.com |
| interactive demo software solutions | Positioning | Named, not cited | gartner.com, navattic.com, demoboost.com |
| interactive demo software software | Positioning | Cited | navattic.com, demoboost.com, gartner.com |
| interactive demo software platform | Positioning | Cited | goconsensus.com, reprise.com, navattic.com |
| top interactive demo software providers | Positioning | Cited | navattic.com, youtube.com, arcade.software |
| interactive demo software comparison | Positioning | Named, not cited | testbox.com, youtube.com, getcontrast.io |
| best product demo platform | Positioning | Cited | navattic.com, walnut.io, karumi.ai |
| product demo platform vendors | Positioning | Named, not cited | navattic.com, guideflow.com, youtube.com |
| product demo platform solutions | Positioning | Cited | gartner.com, walnut.io, g2.com |
| product demo platform software | Positioning | Cited | demoboost.com, navattic.com, gartner.com |
| product demo platform platform | Positioning | Cited | cloudshare.com, reprise.com, ngram.com |
| top product demo platform providers | Positioning | Cited | navattic.com, ngram.com, goconsensus.com |
| product demo platform comparison | Positioning | Named, not cited | youtube.com, howdygo.com, raykolabs.com |
| best demo automation software | Positioning | Named, not cited | g2.com, navattic.com, reprise.com |
| demo automation software vendors | Positioning | Cited | reprise.com, gartner.com, navattic.com |
| demo automation software solutions | Positioning | Cited | reprise.com, goconsensus.com, reddit.com |
| demo automation software software | Positioning | Named, not cited | navattic.com, goconsensus.com, howdygo.com |
| demo automation software platform | Positioning | Named, not cited | navattic.com, reprise.com, goconsensus.com |
| top demo automation software providers | Positioning | Named, not cited | g2.com, navattic.com, goconsensus.com |
| demo automation software comparison | Positioning | Cited | navattic.com, raykolabs.com, getsmartcue.com |
| best sales demo software | Positioning | Named, not cited | navattic.com, goconsensus.com, howdygo.com |
| sales demo software vendors | Positioning | Cited | navattic.com, testbox.com, howdygo.com |
| sales demo software solutions | Positioning | Cited | navattic.com, getcontrast.io, testbox.com |
| sales demo software software | Positioning | Named, not cited | navattic.com, goconsensus.com, reddit.com |
| sales demo software platform | Positioning | Cited | walnut.io, reddit.com, navattic.com |
| top sales demo software providers | Positioning | Named, not cited | navattic.com, howdygo.com, goconsensus.com |
| sales demo software comparison | Positioning | Cited | youtube.com, navattic.com, howdygo.com |
| best interactive product tour software | Positioning | Cited | navattic.com, appcues.com, reddit.com |
| interactive product tour software vendors | Positioning | Cited | navattic.com, goconsensus.com, appcues.com |
| interactive product tour software solutions | Positioning | Cited | goconsensus.com, amplitude.com, navattic.com |
| interactive product tour software software | Positioning | Absent | goconsensus.com, navattic.com, userguiding.com |
| interactive product tour software platform | Positioning | Named, not cited | goconsensus.com, navattic.com, walkme.com |
| top interactive product tour software providers | Positioning | Cited | navattic.com, goconsensus.com, userguiding.com |
| interactive product tour software comparison | Positioning | Cited | navattic.com, goconsensus.com, appcues.com |
| alternatives to Storylane | Comparison | Named, not cited | g2.com, arcade.software, puppydog.io |
| Storylane vs Navattic | Comparison | Cited | navattic.com, saltfish.ai, storylane.io |
| Storylane vs Reprise | Comparison | Cited | reprise.com, ngram.com, getsmartcue.com |
| Storylane vs Walnut | Comparison | Cited | walnut.io, g2.com, howdygo.com |
Storylane is cited in 25 of the 39 AI answers we triggered.
Storylane presents as interactive demo software, product demo platform, demo automation software, sales demo software, interactive product tour software. AI Overviews cite it on Interactive Demo Software, Product Demo Platform, Sales Demo Software and it is absent on several decision-stage queries.
Impact high · effort medium · 30 to 60 days
Impact medium · effort low · 0 to 30 days
Impact high · effort medium · 30 to 90 days
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Differentiators it leads with: Interactive Demo Software, Product Demo Platform, Demo Automation Software, Sales Demo Software.
Cited as a provider on Interactive Demo Software, Product Demo Platform, Sales Demo Software queries.
Appears alongside navattic.com, goconsensus.com, reddit.com.
| Domain AI cites | Pages | Context |
|---|---|---|
| navattic.com | 13 | Cited on 13 of the queries we tested. |
| goconsensus.com | 12 | Cited on 12 of the queries we tested. |
| reddit.com | 10 | Cited on 10 of the queries we tested. |
| youtube.com | 8 | Cited on 8 of the queries we tested. |
| arcade.software | 7 | Cited on 7 of the queries we tested. |
| howdygo.com | 7 | Cited on 7 of the queries we tested. |
| reprise.com | 5 | Cited on 5 of the queries we tested. |
| testbox.com | 5 | Cited on 5 of the queries we tested. |
| karumi.ai | 5 | Cited on 5 of the queries we tested. |
| g2.com | 5 | Cited on 5 of the queries we tested. |
See which queries each peer won →
Brands and domains Google's AI cites in place of Storylane on the queries where it is absent. Observed, not chosen.
| Peer | How AI frames it |
|---|---|
| navattic.com | Cited on 13 of the tested queries. |
| goconsensus.com | Cited on 12 of the tested queries. |
| reddit.com | Cited on 10 of the tested queries. |
| youtube.com | Cited on 8 of the tested queries. |
| arcade.software | Cited on 7 of the tested queries. |
| howdygo.com | Cited on 7 of the tested queries. |
| reprise.com | Cited on 5 of the tested queries. |
| testbox.com | Cited on 5 of the tested queries. |