GEO AUDIT  ·  BRAND-ONLY

Storylane.

A look at how Storylane is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitestorylane.io
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedJune 22, 2026  ·  by AUQ
AI Visibility Score
83
out of 100. Dominant band. Storylane is cited in 25 of 39 AI answers. It shows up on Interactive Demo Software, Product Demo Platform, Sales Demo Software.
Verified AI Overview citations
25
Storylane's brand is cited in 25 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
64%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Storylane scores 83 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Storylane is cited in 25 of 39 AI answers. It shows up on Interactive Demo Software, Product Demo Platform, Sales Demo Software.

AI answers fire on 100% of tracked queries, yet Storylane is quoted in only 64% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
83
Dominant band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear100 / 100
  • Inclusion in category answers97 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand100 / 100
  • Topic coverage breadth83 / 100
  • Your pages being quoted64 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Interactive Demo SoftwareOwnedpositioning
Product Demo PlatformOwnedpositioning
Sales Demo SoftwareOwnedpositioning
Interactive Product Tour SoftwareOwnedpositioning
StorylaneOwnedcomparison
Demo Automation SoftwarePartialpositioning
Buyer-journey coverage

Problem Aware. overview queries: Storylane appears on 5 of 6 themes.

Solution Aware. Owned on Interactive Demo Software, Product Demo Platform, Sales Demo Software; absent on none.

Alternatives. 13 themes name the brand without citing it; 1 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
25
64% citation rate when AI answers.
Total brand mentions
38
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Storylane's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeStorylane in the AI answerTop sources cited
best interactive demo softwarePositioningCitedreddit.com, navattic.com, testbox.com
interactive demo software vendorsPositioningCitednavattic.com, jimo.ai, reprise.com
interactive demo software solutionsPositioningNamed, not citedgartner.com, navattic.com, demoboost.com
interactive demo software softwarePositioningCitednavattic.com, demoboost.com, gartner.com
interactive demo software platformPositioningCitedgoconsensus.com, reprise.com, navattic.com
top interactive demo software providersPositioningCitednavattic.com, youtube.com, arcade.software
interactive demo software comparisonPositioningNamed, not citedtestbox.com, youtube.com, getcontrast.io
best product demo platformPositioningCitednavattic.com, walnut.io, karumi.ai
product demo platform vendorsPositioningNamed, not citednavattic.com, guideflow.com, youtube.com
product demo platform solutionsPositioningCitedgartner.com, walnut.io, g2.com
product demo platform softwarePositioningCiteddemoboost.com, navattic.com, gartner.com
product demo platform platformPositioningCitedcloudshare.com, reprise.com, ngram.com
top product demo platform providersPositioningCitednavattic.com, ngram.com, goconsensus.com
product demo platform comparisonPositioningNamed, not citedyoutube.com, howdygo.com, raykolabs.com
best demo automation softwarePositioningNamed, not citedg2.com, navattic.com, reprise.com
demo automation software vendorsPositioningCitedreprise.com, gartner.com, navattic.com
demo automation software solutionsPositioningCitedreprise.com, goconsensus.com, reddit.com
demo automation software softwarePositioningNamed, not citednavattic.com, goconsensus.com, howdygo.com
demo automation software platformPositioningNamed, not citednavattic.com, reprise.com, goconsensus.com
top demo automation software providersPositioningNamed, not citedg2.com, navattic.com, goconsensus.com
demo automation software comparisonPositioningCitednavattic.com, raykolabs.com, getsmartcue.com
best sales demo softwarePositioningNamed, not citednavattic.com, goconsensus.com, howdygo.com
sales demo software vendorsPositioningCitednavattic.com, testbox.com, howdygo.com
sales demo software solutionsPositioningCitednavattic.com, getcontrast.io, testbox.com
sales demo software softwarePositioningNamed, not citednavattic.com, goconsensus.com, reddit.com
sales demo software platformPositioningCitedwalnut.io, reddit.com, navattic.com
top sales demo software providersPositioningNamed, not citednavattic.com, howdygo.com, goconsensus.com
sales demo software comparisonPositioningCitedyoutube.com, navattic.com, howdygo.com
best interactive product tour softwarePositioningCitednavattic.com, appcues.com, reddit.com
interactive product tour software vendorsPositioningCitednavattic.com, goconsensus.com, appcues.com
interactive product tour software solutionsPositioningCitedgoconsensus.com, amplitude.com, navattic.com
interactive product tour software softwarePositioningAbsentgoconsensus.com, navattic.com, userguiding.com
interactive product tour software platformPositioningNamed, not citedgoconsensus.com, navattic.com, walkme.com
top interactive product tour software providersPositioningCitednavattic.com, goconsensus.com, userguiding.com
interactive product tour software comparisonPositioningCitednavattic.com, goconsensus.com, appcues.com
alternatives to StorylaneComparisonNamed, not citedg2.com, arcade.software, puppydog.io
Storylane vs NavatticComparisonCitednavattic.com, saltfish.ai, storylane.io
Storylane vs RepriseComparisonCitedreprise.com, ngram.com, getsmartcue.com
Storylane vs WalnutComparisonCitedwalnut.io, g2.com, howdygo.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 36% of AI-answer queries

Storylane is cited in 25 of the 39 AI answers we triggered.

02

AI misreads the category

Storylane presents as interactive demo software, product demo platform, demo automation software, sales demo software, interactive product tour software. AI Overviews cite it on Interactive Demo Software, Product Demo Platform, Sales Demo Software and it is absent on several decision-stage queries.

TOP THREE MOVES
01

Earn citations on decision-stage queries

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Interactive Demo Software

Interactive Product Demo Software - Storylane Killer demos for every stage of buying Demo Dundies Submit your demo and stand a chance to win a free trip to Japan! Nominate your demo Platform Demo Suite Create, personalize, and share interacstorylane.io, 2026

Differentiators it leads with: Interactive Demo Software, Product Demo Platform, Demo Automation Software, Sales Demo Software.

What Google's AI says

Recognized in AI answers for Interactive Demo Software, Product Demo Platform, Sales Demo Software

Cited as a provider on Interactive Demo Software, Product Demo Platform, Sales Demo Software queries.
Appears alongside navattic.com, goconsensus.com, reddit.com.
The core gap
Storylane presents as interactive demo software, product demo platform, demo automation software, sales demo software, interactive product tour software. AI Overviews cite it on Interactive Demo Software, Product Demo Platform, Sales Demo Software and it is absent on several decision-stage queries.
Words AI uses for the brand
Interactive Demo SoftwareProduct Demo PlatformSales Demo Software
The brand's own pillars that AI omits
Cited source on vendor and comparison queries
WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
navattic.com13Cited on 13 of the queries we tested.
goconsensus.com12Cited on 12 of the queries we tested.
reddit.com10Cited on 10 of the queries we tested.
youtube.com8Cited on 8 of the queries we tested.
arcade.software7Cited on 7 of the queries we tested.
howdygo.com7Cited on 7 of the queries we tested.
reprise.com5Cited on 5 of the queries we tested.
testbox.com5Cited on 5 of the queries we tested.
karumi.ai5Cited on 5 of the queries we tested.
g2.com5Cited on 5 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Storylane is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Storylane on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
navattic.comCited on 13 of the tested queries.
goconsensus.comCited on 12 of the tested queries.
reddit.comCited on 10 of the tested queries.
youtube.comCited on 8 of the tested queries.
arcade.softwareCited on 7 of the tested queries.
howdygo.comCited on 7 of the tested queries.
reprise.comCited on 5 of the tested queries.
testbox.comCited on 5 of the tested queries.
Key observation
navattic.com is the most-cited source across the queries Storylane is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for the invisible themes.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.