GEO AUDIT  ·  BRAND-ONLY

Steer Health.

A look at how Steer Health is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitesteerhealth.io
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedInvalid Date  ·  by AUQ
AI Visibility Score
47
out of 100. Low band. Steer Health is cited in 4 of 38 AI answers. It shows up on Steer Health. It is absent on Patient Experience.
Verified AI Overview citations
4
Steer Health's brand is cited in 4 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
11%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Steer Health scores 47 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Steer Health is cited in 4 of 38 AI answers. It shows up on Steer Health. It is absent on Patient Experience.

AI answers fire on 97% of tracked queries, yet Steer Health is quoted in only 11% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
47
Low band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear97 / 100
  • Inclusion in category answers79 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand100 / 100
  • Topic coverage breadth17 / 100
  • Your pages being quoted11 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Steer HealthOwnedcomparison
Patient EngagementPartialpositioning
Patient AcquisitionPartialpositioning
Healthcare CrmPartialpositioning
Healthcare Patient GrowthPartialpositioning
Patient ExperienceInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Steer Health appears on 1 of 6 themes.

Solution Aware. Owned on Steer Health; absent on Patient Experience.

Alternatives. 26 themes name the brand without citing it; 8 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
4
11% citation rate when AI answers.
Total brand mentions
30
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for Steer Health → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Steer Health's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeSteer Health in the AI answerTop sources cited
best patient engagementPositioningNamed, not citedathenahealth.com, ohmd.com, relias.com
patient engagement vendorsPositioningNamed, not citedopenhealthgroup.com, iqvia.com, elion.health
patient engagement solutionsPositioningNamed, not citedwolterskluwer.com, phreesia.com, athenahealth.com
patient engagement softwarePositioningNamed, not citedphreesia.com, ohmd.com, relias.com
patient engagement platformPositioningNamed, not citedphreesia.com, clearwaveinc.com, veradigm.com
top patient engagement providersPositioningNamed, not citedrelias.com, phreesia.com, televox.com
patient engagement comparisonPositioningNamed, not citedactuvi.com, youtube.com, ohmd.com
best patient acquisitionPositioningNamed, not citedwebmdignite.com, nexhealth.com, relias.com
patient acquisition vendorsPositioningNamed, not citedclearwaveinc.com, advancehealthcaremarketing.com, webmdignite.com
patient acquisition solutionsPositioningNamed, not citedbusiness.optum.com, nexhealth.com, personifyhealth.com
patient acquisition softwarePositioningNamed, not citedredspotinteractive.com, kyruushealth.com, getweave.com
patient acquisition platformPositioningNamed, not citedfastslowmotion.com, nexhealth.com, patientgain.com
top patient acquisition providersPositioningNamed, not citedinboundmedic.com, revspringinc.com, invensis.net
patient acquisition comparisonPositioningNamed, not citedbusiness.anzolomed.com, webmdignite.com, personifyhealth.com
best healthcare crmPositioningNamed, not citedcured.health, hubspot.com, salesforce.com
healthcare crm vendorsPositioningNamed, not citedzendesk.com, keonahealth.com, definitivehc.com
healthcare crm solutionsPositioningNamed, not citedsalesforce.com, webmdignite.com, solutionsreview.com
healthcare crm softwarePositioningNamed, not citedsalesforce.com, cured.health, webmdignite.com
healthcare crm platformPositioningNamed, not citedsalesforce.com, cured.health, zendesk.com
top healthcare crm providersPositioningNamed, not citedhubspot.com, definitivehc.com, singlestoneconsulting.com
healthcare crm comparisonPositioningAbsentnetsuite.com, solutionsreview.com, insightly.com
best patient experiencePositioningAbsentpmc.ncbi.nlm.nih.gov, ahrq.gov, relias.com
patient experience vendorsPositioningAbsentbeckershospitalreview.com, hcahpsonline.org, pressganey.com
patient experience solutionsPositioningNamed, not citedqualtrics.com, nice.com, relias.com
patient experience softwarePositioningAbsentnexhealth.com, phreesia.com, doctorconnect.net
patient experience platformPositioningAbsentnextgen.com, nexhealth.com, pressganey.com
top patient experience providersPositioningAbsentrelias.com, pressganey.com, nyulangone.org
patient experience comparisonPositioningAbsentpmc.ncbi.nlm.nih.gov, ahrq.gov, medicare.gov
best healthcare patient growthPositioningNamed, not citedbloomllc.com, jll.com, pmc.ncbi.nlm.nih.gov
healthcare patient growth vendorsPositioningNamed, not citeditbusinessedge.com, resources.marketplace.aviahealth.com, americaneagle.com
healthcare patient growth solutionsPositioningNo AI answer
healthcare patient growth softwarePositioningNamed, not citedsalesforce.com, clearwaveinc.com, nexhealth.com
healthcare patient growth platformPositioningNamed, not citedwebmdignite.com, growth.health, clearwaveinc.com
top healthcare patient growth providersPositioningNamed, not citedclearwaveinc.com, marketsandmarkets.com, athenahealth.com
healthcare patient growth comparisonPositioningAbsenthealthsystemtracker.org, ama-assn.org, pgpf.org
alternatives to Steer HealthComparisonCitedgetapp.za.com, capterra.ie, g2.com
Steer Health vs Luma HealthComparisonCited6sense.com, lumahealth.io, ehr.meditech.com
Steer Health vs ArteraComparisonCitedartera.io, prnewswire.com, fiercehealthcare.com
Steer Health vs PhreesiaComparisonCitedsteerhealth.io, phreesia.com, certifyhealth.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 89% of AI-answer queries

Steer Health is cited in 4 of the 38 AI answers we triggered.

02

AI misreads the category

Steer Health presents as patient engagement, patient acquisition, healthcare crm, patient experience, healthcare patient growth. AI Overviews cite it on Steer Health and it is absent on Patient Experience.

TOP THREE MOVES
01

Win presence on Patient Experience

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Patient Engagement

Steer Health · The Patient Growth Enginesteerhealth.io, 2026

Differentiators it leads with: Patient Growth Engine, Patient Engagement, Patient Acquisition, Care Automation.

What Google's AI says

Recognized in AI answers for Steer Health

Cited as a provider on Steer Health queries.
Appears alongside relias.com, clearwaveinc.com, salesforce.com.
The core gap
Steer Health presents as patient engagement, patient acquisition, healthcare crm, patient experience, healthcare patient growth. AI Overviews cite it on Steer Health and it is absent on Patient Experience.
Words AI uses for the brand
Steer Health
The brand's own pillars that AI omits
Patient ExperienceCited source on vendor and comparison queries
WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
relias.com17Cited on 17 of the queries we tested.
clearwaveinc.com12Cited on 12 of the queries we tested.
salesforce.com12Cited on 12 of the queries we tested.
youtube.com11Cited on 11 of the queries we tested.
webmdignite.com11Cited on 11 of the queries we tested.
nexhealth.com11Cited on 11 of the queries we tested.
definitivehc.com9Cited on 9 of the queries we tested.
phreesia.com8Cited on 8 of the queries we tested.
pabau.com8Cited on 8 of the queries we tested.
cured.health8Cited on 8 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Steer Health is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Steer Health on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
relias.comCited on 17 of the tested queries.
clearwaveinc.comCited on 12 of the tested queries.
salesforce.comCited on 12 of the tested queries.
youtube.comCited on 11 of the tested queries.
webmdignite.comCited on 11 of the tested queries.
nexhealth.comCited on 11 of the tested queries.
definitivehc.comCited on 9 of the tested queries.
phreesia.comCited on 8 of the tested queries.
Key observation
relias.com is the most-cited source across the queries Steer Health is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Patient Experience.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.