GEO AUDIT  ·  BRAND-ONLY

SRT Labs.

A look at how SRT Labs is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitesrtlabs.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedOctober 7, 2026  ·  by AUQ
AI Visibility Score
13
out of 100. Absent band. SRT Labs is cited in 4 of 38 AI answers. It shows up on Srt Labs. It is absent on Iot Integration, Smart Building, Robot Fleet Management.
Verified AI Overview citations
4
SRT Labs's brand is cited in 4 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
11%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

SRT Labs scores 13 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

SRT Labs is cited in 4 of 38 AI answers. It shows up on Srt Labs. It is absent on Iot Integration, Smart Building, Robot Fleet Management.

AI answers fire on 97% of tracked queries, yet SRT Labs is quoted in only 11% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
13
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • Your pages being quoted 35%11 / 100
  • Inclusion in category answers 25%11 / 100
  • How AI describes the brand 20%17 / 100
  • Topic coverage breadth 20%17 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

IoT Integration

Service Robotics & Technologies | SRT Labs - Mission Control for Facilities Industries US Department of Defense Federal Agencies IoT Device Manufacturers Food & Beverage Production Water Suppliers Services Government Services Legacsrtlabs.com, 2026

Differentiators it leads with: IoT Integration, Smart Building, Robot Fleet Management, Water Management IoT.

What Google's AI says

Recognized in AI answers for Srt Labs

Cited as a provider on Srt Labs queries.
Appears alongside youtube.com, linkedin.com, quora.com.
The core gap
SRT Labs presents as IoT integration, smart building, robot fleet management, water management IoT, facility monitoring. AI Overviews cite it on Srt Labs and it is absent on Iot Integration, Smart Building, Robot Fleet Management.
Words AI uses for the brand
Srt Labs
The brand's own pillars that AI omits
Iot IntegrationSmart BuildingRobot Fleet ManagementCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Srt LabsOwnedcomparison
Iot IntegrationInvisiblepositioning
Smart BuildingInvisiblepositioning
Robot Fleet ManagementInvisiblepositioning
Water Management IotInvisiblepositioning
Facility MonitoringInvisiblepositioning
Buyer-journey coverage

Problem Aware. Overview queries: SRT Labs appears on 1 of 6 themes.

Solution Aware. Owned on Srt Labs; absent on Iot Integration, Smart Building, Robot Fleet Management.

Alternatives. 0 themes name the brand without citing it; 34 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
4
11% citation rate when AI answers.
Total brand mentions
4
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for SRT Labs → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means SRT Labs's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QuerySRT Labs in the AI answerTop sources cited
best iot integrationAbsentblog.fieldserver.com, quora.com, semvar.com
iot integration vendorsAbsentiot-analytics.com, snicsolutions.com, workato.com
iot integration solutionsAbsentarm.com, cbs-consulting.com, digikloud.io
iot integration softwareAbsentgartner.com, telliant.com, thingsboard.io
iot integration platformAbsentsnicsolutions.com, thingsboard.io, thethingsindustries.com
top iot integration providersAbsentrevenuebase.ai, euristiq.com, internet-of-things.cioreview.com
iot integration comparisonAbsentaeologic.com, meegle.com, smiansh.com
best smart buildingAbsentlinkedin.com, quora.com, aispeaker.com
smart building vendorsAbsentneeve.ai, atlas.verdantix.com, guideflow.com
smart building solutionsNo AI answer
smart building softwareAbsentyoutube.com, iconics.com, cisco.com
smart building platformAbsentcim.io, sensgreen.com, abiresearch.com
top smart building providersAbsentlinkedin.com, barchart.com, 6wresearch.com
smart building comparisonAbsentmemoori.com, infodeck.io, frostlogic.se
best robot fleet managementAbsentautomatedwarehouseonline.com, addverb.com, f6s.com
robot fleet management vendorsAbsentthescxchange.com, ottomotors.com, automatedwarehouseonline.com
robot fleet management solutionsAbsentbostondynamics.com, theconstruct.ai, kuka.com
robot fleet management softwareAbsentkuka.com, interlakemecalux.com, robotics.omron.com
robot fleet management platformAbsentyoutube.com, app.acquire.com, reemanbot.com
top robot fleet management providersAbsentsynaos.com, kuka.com, bostondynamics.com
robot fleet management comparisonAbsentieeexplore.ieee.org, fdatabot.com, vanmeterinc.com
best water management iotAbsentlinkedin.com, ieeexplore.ieee.org, cimpro.com
water management iot vendorsAbsent1nce.com, facebook.com, celestia-tst.com
water management iot solutionsAbsentse.com, environmentalbiophysics.org, enlit.world
water management iot softwareAbsentcgspace.cgiar.org, emerald.com, lora-alliance.org
water management iot platformAbsentaquanomix.com, karikala.in, youtube.com
top water management iot providersAbsentf6s.com, diehl.com, ventureradar.com
water management iot comparisonAbsenttandfonline.com, thingslog.com, dl.acm.org
best facility monitoringAbsentflowdit.com, facilio.com, jotform.com
facility monitoring vendorsAbsentmonnit.com, facilityconnex.com, inauro.io
facility monitoring solutionsAbsentswiftsensors.com, avidityscience.com, digikey.com
facility monitoring softwareAbsentfacebook.com, se.com, albireoenergy.com
facility monitoring platformAbsentoxmaint.com, bakerhughes.com, reddit.com
top facility monitoring providersAbsentexpertmarketresearch.com, airpals.co, healthcare-facility-management-services.healthcarebusinessreview.com
facility monitoring comparisonAbsentmonnit.com, selectscience.net, beckman.com
alternatives to SRT LabsCitedcraft.co, srtlabs.com, g2.com
SRT Labs vs SiemensCitedsrtlabs.com, navysbir.com, siemens.com
SRT Labs vs Johnson ControlsCitedjohnsoncontrols.com, me.johnsoncontrols.com, facilitiesdive.com
SRT Labs vs FormantCitedsrtlabs.com, formant.ai, signalfire.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 89% of AI-answer queries

SRT Labs is cited in 4 of the 38 AI answers we triggered.

02

AI misreads the category

SRT Labs presents as IoT integration, smart building, robot fleet management, water management IoT, facility monitoring. AI Overviews cite it on Srt Labs and it is absent on Iot Integration, Smart Building, Robot Fleet Management.

TOP THREE MOVES
01

Win presence on Iot Integration

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com22Cited on 22 of the queries we tested.
linkedin.com12Cited on 12 of the queries we tested.
quora.com7Cited on 7 of the queries we tested.
gartner.com7Cited on 7 of the queries we tested.
facilio.com7Cited on 7 of the queries we tested.
reddit.com6Cited on 6 of the queries we tested.
aws.amazon.com6Cited on 6 of the queries we tested.
kuka.com5Cited on 5 of the queries we tested.
bostondynamics.com5Cited on 5 of the queries we tested.
se.com4Cited on 4 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations SRT Labs is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of SRT Labs on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 22 of the tested queries.
linkedin.comCited on 12 of the tested queries.
quora.comCited on 7 of the tested queries.
gartner.comCited on 7 of the tested queries.
facilio.comCited on 7 of the tested queries.
reddit.comCited on 6 of the tested queries.
aws.amazon.comCited on 6 of the tested queries.
kuka.comCited on 5 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries SRT Labs is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Iot Integration, Smart Building, Robot Fleet Management.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.