GEO AUDIT  ·  BRAND-ONLY

Sift.

A look at how Sift is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitesift.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedInvalid Date  ·  by AUQ
AI Visibility Score
55
out of 100. Competitive band. Sift is cited in 15 of 39 AI answers. It shows up on Fraud Prevention, Sift. It is absent on Fraud Detection, Account Takeover Prevention, Chargeback Protection.
Verified AI Overview citations
15
Sift's brand is cited in 15 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
38%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Sift scores 55 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Sift is cited in 15 of 39 AI answers. It shows up on Fraud Prevention, Sift. It is absent on Fraud Detection, Account Takeover Prevention, Chargeback Protection.

AI answers fire on 100% of tracked queries, yet Sift is quoted in only 38% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
55
Competitive band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear100 / 100
  • Inclusion in category answers59 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand100 / 100
  • Topic coverage breadth33 / 100
  • Your pages being quoted38 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Fraud PreventionOwnedpositioning
SiftOwnedcomparison
Payment Fraud ProtectionPartialpositioning
Fraud DetectionInvisiblepositioning
Account Takeover PreventionInvisiblepositioning
Chargeback ProtectionInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Sift appears on 2 of 6 themes.

Solution Aware. Owned on Fraud Prevention, Sift; absent on Fraud Detection, Account Takeover Prevention, Chargeback Protection.

Alternatives. 8 themes name the brand without citing it; 16 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
15
38% citation rate when AI answers.
Total brand mentions
23
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for Sift → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Sift's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeSift in the AI answerTop sources cited
best fraud detectionPositioningAbsentshadowdragon.io, malwarebytes.com, youtube.com
fraud detection vendorsPositioningAbsentf5.com, aws.amazon.com, amlyze.com
fraud detection solutionsPositioningAbsentgartner.com, ibm.com, verafin.com
fraud detection softwarePositioningCitedabrigo.com, shadowdragon.io, transunion.com
fraud detection platformPositioningCitedfeedzai.com, shadowdragon.io, group-ib.com
top fraud detection providersPositioningCitedshadowdragon.io, eps.edenred.com, sift.com
fraud detection comparisonPositioningAbsentsupervizor.com, shadowdragon.io, gartner.com
best fraud preventionPositioningAbsentexperian.com, bankofjacksonhole.com, youtube.com
fraud prevention vendorsPositioningCitedsignifyd.com, sardine.ai, trustmi.ai
fraud prevention solutionsPositioningAbsentsumsub.com, hidglobal.com, sardine.ai
fraud prevention softwarePositioningCitedsalv.com, abrigo.com, transunion.com
fraud prevention platformPositioningAbsentalloy.com, risk.lexisnexis.com, shadowdragon.io
top fraud prevention providersPositioningCitedsalv.com, sardine.ai, sift.com
fraud prevention comparisonPositioningCitedtransunion.com, salv.com, shadowdragon.io
best payment fraud protectionPositioningNamed, not citedadyen.com, signifyd.com, salv.com
payment fraud protection vendorsPositioningNamed, not citedtrustmi.ai, aciworldwide.com, signifyd.com
payment fraud protection solutionsPositioningAbsentmastercard.com, signifyd.com, stripe.com
payment fraud protection softwarePositioningNamed, not citedtrustmi.ai, worldpay.com, shadowdragon.io
payment fraud protection platformPositioningNamed, not citedgroup-ib.com, stripe.com, trustmi.ai
top payment fraud protection providersPositioningCitedtrustmi.ai, stripe.com, sift.com
payment fraud protection comparisonPositioningAbsentstripe.com, aura.com, security.org
best account takeover preventionPositioningAbsentproofpoint.com, bluevoyant.com, sentinelone.com
account takeover prevention vendorsPositioningNamed, not citedkaseya.com, imperva.com, feedzai.com
account takeover prevention solutionsPositioningAbsentrisk.lexisnexis.com, cloudflare.com, cside.com
account takeover prevention softwarePositioningCitedeftsure.com, bureau.id, fraud.net
account takeover prevention platformPositioningCitedproofpoint.com, fraud.net, cloudflare.com
top account takeover prevention providersPositioningAbsentproofpoint.com, fraud.net, imperva.com
account takeover prevention comparisonPositioningNamed, not citedcside.com, proofpoint.com, eftsure.com
best chargeback protectionPositioningAbsentreddit.com, signifyd.com, bolt.com
chargeback protection vendorsPositioningAbsentgocardless.com, signifyd.com, riskified.com
chargeback protection solutionsPositioningNamed, not citedaciworldwide.com, signifyd.com, paypal.com
chargeback protection softwarePositioningAbsentstripe.com, bolt.com, chargeflow.io
chargeback protection platformPositioningNamed, not citedpaypal.com, signifyd.com, stripe.com
top chargeback protection providersPositioningAbsentbolt.com, aciworldwide.com, disputifier.com
chargeback protection comparisonPositioningCitedpaypal.com, chargeback.io, stripe.com
alternatives to SiftComparisonCitedieeexplore.ieee.org, sift.com, g2.com
Sift vs RiskifiedComparisonCitedsift.com, youtube.com, travelaiagent.com
Sift vs ForterComparisonCitedsift.com, trustradius.com, g2.com
Sift vs SignifydComparisonCitedg2.com, softwaresuggest.com, spotsaas.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 62% of AI-answer queries

Sift is cited in 15 of the 39 AI answers we triggered.

02

AI misreads the category

Sift presents as fraud detection, fraud prevention, payment fraud protection, account takeover prevention, chargeback protection. AI Overviews cite it on Fraud Prevention, Sift and it is absent on Fraud Detection, Account Takeover Prevention, Chargeback Protection.

TOP THREE MOVES
01

Win presence on Fraud Detection

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Fraud Detection

Digital Fraud Prevention & Risk-Based Authentication | Sift Skip to main content Skip to footer NEW REPORT: THE STATE OF PAYMENT FRAUD AND ACCOUNT TAKEOVER Why Sift Why Sift? The Sift Difference Partners Sifters Community What's New Feasift.com, 2026

Differentiators it leads with: Payment Protection, Account Defense, Dispute Management, Content Integrity.

What Google's AI says

Recognized in AI answers for Fraud Prevention, Sift

Cited as a provider on Fraud Prevention, Sift queries.
Appears alongside fraud.net, youtube.com, stripe.com.
The core gap
Sift presents as fraud detection, fraud prevention, payment fraud protection, account takeover prevention, chargeback protection. AI Overviews cite it on Fraud Prevention, Sift and it is absent on Fraud Detection, Account Takeover Prevention, Chargeback Protection.
Words AI uses for the brand
Fraud PreventionSift
The brand's own pillars that AI omits
Fraud DetectionAccount Takeover PreventionChargeback ProtectionCited source on vendor and comparison queries
WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
fraud.net13Cited on 13 of the queries we tested.
youtube.com11Cited on 11 of the queries we tested.
stripe.com11Cited on 11 of the queries we tested.
shadowdragon.io9Cited on 9 of the queries we tested.
risk.lexisnexis.com9Cited on 9 of the queries we tested.
signifyd.com9Cited on 9 of the queries we tested.
paypal.com8Cited on 8 of the queries we tested.
trustmi.ai6Cited on 6 of the queries we tested.
reddit.com6Cited on 6 of the queries we tested.
chargeback.io6Cited on 6 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Sift is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Sift on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
fraud.netCited on 13 of the tested queries.
youtube.comCited on 11 of the tested queries.
stripe.comCited on 11 of the tested queries.
shadowdragon.ioCited on 9 of the tested queries.
risk.lexisnexis.comCited on 9 of the tested queries.
signifyd.comCited on 9 of the tested queries.
paypal.comCited on 8 of the tested queries.
trustmi.aiCited on 6 of the tested queries.
Key observation
fraud.net is the most-cited source across the queries Sift is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Fraud Detection, Account Takeover Prevention, Chargeback Protection.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.