GEO AUDIT  ·  BRAND-ONLY

Run Payments.

A look at how Run Payments is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Siterunpayments.io
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedOctober 7, 2026  ·  by AUQ
AI Visibility Score
12
out of 100. Absent band. Run Payments is cited in 3 of 39 AI answers. It shows up on Run Payments. It is absent on Payment Orchestration, Iso Portfolio Management, Embedded Payments.
Verified AI Overview citations
3
Run Payments's brand is cited in 3 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
8%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Run Payments scores 12 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Run Payments is cited in 3 of 39 AI answers. It shows up on Run Payments. It is absent on Payment Orchestration, Iso Portfolio Management, Embedded Payments.

AI answers fire on 100% of tracked queries, yet Run Payments is quoted in only 8% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
12
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • Your pages being quoted 35%8 / 100
  • Inclusion in category answers 25%8 / 100
  • How AI describes the brand 20%17 / 100
  • Topic coverage breadth 20%17 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Payment Orchestration

Run Payments - The next-generation ecommerce payments provider | Run Payments Skip to content For Partners For Merchants Menu Run Payments Platform Run Partner partner Run Partner is the smarter and simpler way to set up and scale up your mrunpayments.io, 2026

Differentiators it leads with: Payment Orchestration, ISO Portfolio Management, Embedded Payments, Residuals Management.

What Google's AI says

Recognized in AI answers for Run Payments

Cited as a provider on Run Payments queries.
Appears alongside stripe.com, youtube.com, linkedin.com.
The core gap
Run Payments presents as payment orchestration, ISO portfolio management, embedded payments, residuals management, merchant onboarding. AI Overviews cite it on Run Payments and it is absent on Payment Orchestration, Iso Portfolio Management, Embedded Payments.
Words AI uses for the brand
Run Payments
The brand's own pillars that AI omits
Payment OrchestrationIso Portfolio ManagementEmbedded PaymentsCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Run PaymentsOwnedcomparison
Payment OrchestrationInvisiblepositioning
Iso Portfolio ManagementInvisiblepositioning
Embedded PaymentsInvisiblepositioning
Residuals ManagementInvisiblepositioning
Merchant OnboardingInvisiblepositioning
Buyer-journey coverage

Problem Aware. Overview queries: Run Payments appears on 1 of 6 themes.

Solution Aware. Owned on Run Payments; absent on Payment Orchestration, Iso Portfolio Management, Embedded Payments.

Alternatives. 0 themes name the brand without citing it; 36 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
3
8% citation rate when AI answers.
Total brand mentions
3
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for Run Payments → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Run Payments's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryRun Payments in the AI answerTop sources cited
best payment orchestrationAbsentg2.com, sourceforge.net, linkedin.com
payment orchestration vendorsAbsentadyen.com, stripe.com, sitepoint.com
payment orchestration solutionsAbsentlinkedin.com, adyen.com, ixopay.com
payment orchestration softwareAbsentprimer.io, nuvei.com, spreedly.com
payment orchestration platformAbsentstripe.com, solidgate.com, adyen.com
top payment orchestration providersAbsentreddit.com, gr4vy.com, slashdot.org
payment orchestration comparisonAbsentreddit.com, devopsschool.com, quantumopsschool.com
best iso portfolio managementAbsentiso.org, electricenergyonline.com, novelvista.com
iso portfolio management vendorsAbsenttriskellsoftware.com, nakisa.com, gartner.com
iso portfolio management solutionsAbsentiso.org, koenig-solutions.com, managementsystems.world
iso portfolio management softwareAbsentinvestopedia.com, marketplace.microsoft.com, flevy.com
iso portfolio management platformAbsentiso.org, committee.iso.org, weshare.waskita.co.id
top iso portfolio management providersAbsentmaverickpayments.com, nuvei.com, payzli.com
iso portfolio management comparisonAbsentstandards.globalspec.com, splitrun.io, governancedocs.com
best embedded paymentsAbsentpayabli.com, nmi.com, builtin.com
embedded payments vendorsAbsentshuttleglobal.com, reddit.com, lendflow.com
embedded payments solutionsAbsentnmi.com, jpmorgan.com, worldpay.com
embedded payments softwareAbsentacumatica.com, stripe.com, hotellinksolutions.com
embedded payments platformAbsentstripe.com, bluesnap.com, corporate.visa.com
top embedded payments providersAbsentreddit.com, preczn.com, stripe.com
embedded payments comparisonAbsentstripe.com, payabli.com, finix.com
best residuals managementAbsentsciencedirect.com, wasteharmonics.com, en.wikipedia.org
residuals management vendorsAbsentwaste-management.environmentalbusinessreview.com, wm.com, republicservices.com
residuals management solutionsAbsentsafer.fmcsa.dot.gov, ccr.gaiconsultants.com, youtube.com
residuals management softwareAbsenttwillai.com, residuals.fullcast.com, splitrun.io
residuals management platformAbsentluqra.com, twillai.com, strictlyzero.com
top residuals management providersAbsentlinkedin.com, epindustrydirectory.com, mordorintelligence.com
residuals management comparisonAbsentrmirecycles.com, epa.gov, sciencedirect.com
best merchant onboardingAbsentstripe.com, finix.com, reddit.com
merchant onboarding vendorsAbsentluqra.com, mvsi-onboard.com, knowyourcustomer.com
merchant onboarding solutionsAbsentmastercard.com, finix.com, stripe.com
merchant onboarding softwareAbsentmoxo.com, youtube.com, bamboodt.com
merchant onboarding platformAbsentstripe.com, mvsi-onboard.com, redialbpo.com
top merchant onboarding providersAbsentwithpersona.com, faceplusplus.com, finix.com
merchant onboarding comparisonAbsentnmi.com, f6s.com, asiaverify.com
alternatives to Run PaymentsAbsentterranettechnologies.com, capterra.co.il, ledgerbrief.co
Run Payments vs IRIS CRMCitedlinkedin.com, nmi.com, runpayments.io
Run Payments vs NMICitedslashdot.org, strictlyzero.com, runpayments.io
Run Payments vs PayrixCitedbouncewatch.com, chargeforward.io, paymentsdive.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 92% of AI-answer queries

Run Payments is cited in 3 of the 39 AI answers we triggered.

02

AI misreads the category

Run Payments presents as payment orchestration, ISO portfolio management, embedded payments, residuals management, merchant onboarding. AI Overviews cite it on Run Payments and it is absent on Payment Orchestration, Iso Portfolio Management, Embedded Payments.

TOP THREE MOVES
01

Win presence on Payment Orchestration

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
stripe.com15Cited on 15 of the queries we tested.
youtube.com14Cited on 14 of the queries we tested.
linkedin.com12Cited on 12 of the queries we tested.
nmi.com12Cited on 12 of the queries we tested.
reddit.com10Cited on 10 of the queries we tested.
adyen.com9Cited on 9 of the queries we tested.
finix.com9Cited on 9 of the queries we tested.
nuvei.com5Cited on 5 of the queries we tested.
slashdot.org5Cited on 5 of the queries we tested.
luqra.com5Cited on 5 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Run Payments is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Run Payments on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
stripe.comCited on 15 of the tested queries.
youtube.comCited on 14 of the tested queries.
linkedin.comCited on 12 of the tested queries.
nmi.comCited on 12 of the tested queries.
reddit.comCited on 10 of the tested queries.
adyen.comCited on 9 of the tested queries.
finix.comCited on 9 of the tested queries.
nuvei.comCited on 5 of the tested queries.
Key observation
stripe.com is the most-cited source across the queries Run Payments is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Payment Orchestration, Iso Portfolio Management, Embedded Payments.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.