GEO AUDIT  ·  BRAND-ONLY

Modal.

A look at how Modal is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitemodal.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedJuly 20, 2026  ·  by AUQ
AI Visibility Score
35
out of 100. Low band. Modal is cited in 10 of 36 AI answers. It shows up on Serverless Gpu, Modal. It is absent on Gpu Cloud, Ai Infrastructure, Model Inference.
Verified AI Overview citations
10
Modal's brand is cited in 10 of the 36 AI-answer queries we tested.
AI answer trigger rate
92%
Google's AI answer box fires on 36 of 39 tracked queries.
Citation rate when AI answers
28%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Modal scores 35 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Modal is cited in 10 of 36 AI answers. It shows up on Serverless Gpu, Modal. It is absent on Gpu Cloud, Ai Infrastructure, Model Inference.

AI answers fire on 92% of tracked queries, yet Modal is quoted in only 28% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
35
Low band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear92 / 100
  • Inclusion in category answers33 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand50 / 100
  • Topic coverage breadth33 / 100
  • Your pages being quoted28 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

GPU Cloud

Modal: High-performance AI infrastructure Inkling by Thinking Machines is now available on Modal Learn more Product Solutions Resources Customers Pricing Docs Log In Sign Up AI infrastructure that developers love Run inference, training, bamodal.com, 2026

Differentiators it leads with: GPU Cloud, AI Infrastructure, Serverless GPU, Model Inference.

What Google's AI says

Recognized in AI answers for Serverless Gpu, Modal

Cited as a provider on Serverless Gpu, Modal queries.
Appears alongside youtube.com, cloud.google.com, reddit.com.
The core gap
Modal presents as GPU cloud, AI infrastructure, serverless GPU, model inference, machine learning training. AI Overviews cite it on Serverless Gpu, Modal and it is absent on Gpu Cloud, Ai Infrastructure, Model Inference.
Words AI uses for the brand
Serverless GpuModal
The brand's own pillars that AI omits
Gpu CloudAi InfrastructureModel InferenceCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Serverless GpuOwnedpositioning
ModalOwnedcomparison
Gpu CloudInvisiblepositioning
Ai InfrastructureInvisiblepositioning
Model InferenceInvisiblepositioning
Machine Learning TrainingInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Modal appears on 2 of 6 themes.

Solution Aware. Owned on Serverless Gpu, Modal; absent on Gpu Cloud, Ai Infrastructure, Model Inference.

Alternatives. 2 themes name the brand without citing it; 24 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
36
92% of tracked queries trigger an AI Overview.
Times brand cited
10
28% citation rate when AI answers.
Total brand mentions
12
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Modal's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeModal in the AI answerTop sources cited
best gpu cloudPositioningAbsentreddit.com, northflank.com, jarvislabs.ai
gpu cloud vendorsPositioningAbsentreddit.com, runpod.io, vast.ai
gpu cloud solutionsPositioningAbsentnvidia.com, cloud.google.com, runpod.io
gpu cloud softwarePositioningAbsentrunpod.io, rafay.co, vast.ai
gpu cloud platformPositioningAbsentakamai.com, us.ovhcloud.com, digitalocean.com
top gpu cloud providersPositioningAbsentreddit.com, northflank.com, jarvislabs.ai
gpu cloud comparisonPositioningAbsentcloud-gpus.com, youtube.com, northflank.com
best ai infrastructurePositioningAbsentsiliconflow.com, finance.yahoo.com, builtin.com
ai infrastructure vendorsPositioningAbsentreddit.com, landbase.com, builtin.com
ai infrastructure solutionsPositioningAbsentai-infrasolutions.com, bentley.com, linkedin.com
ai infrastructure softwarePositioningAbsentredhat.com, azure.microsoft.com, cohere.com
ai infrastructure platformPositioningAbsentredhat.com, ibm.com, snowflake.com
top ai infrastructure providersPositioningAbsentlandbase.com, builtin.com, siliconflow.com
ai infrastructure comparisonPositioningAbsentsvcp.com, salesforceventures.com, youtube.com
best serverless gpuPositioningCitedmodal.com, runpod.io, northflank.com
serverless gpu vendorsPositioningCitedmodal.com, runpod.io, aimultiple.com
serverless gpu solutionsPositioningCitedreddit.com, modal.com, runpod.io
serverless gpu softwarePositioningCitedreddit.com, modal.com, digitalocean.com
serverless gpu platformPositioningNo AI answer
top serverless gpu providersPositioningCitedmodal.com, runpod.io, digitalocean.com
serverless gpu comparisonPositioningCitedrunpod.io, northflank.com, getdeploying.com
best model inferencePositioningAbsentreddit.com, koyeb.com, bentoml.com
model inference vendorsPositioningNo AI answer
model inference solutionsPositioningCitedcoreweave.com, pradeepl.com, reddit.com
model inference softwarePositioningAbsentopenai.com, docs.nvidia.com, developer.nvidia.com
model inference platformPositioningCitedbentoml.com, cloud.google.com, developer.nvidia.com
top model inference providersPositioningNo AI answer
model inference comparisonPositioningAbsentyoutube.com, gmicloud.ai, cloudrift.ai
best machine learning trainingPositioningAbsentreddit.com, youtube.com, learndatasci.com
machine learning training vendorsPositioningAbsentdatatrainersllc.com, genaicoursepath.com, productivitypointls.com
machine learning training solutionsPositioningAbsentlearn.microsoft.com, aws.amazon.com, explore.skillbuilder.aws
machine learning training softwarePositioningAbsentopenml.org, youtube.com, igmguru.com
machine learning training platformPositioningAbsentcloud.google.com, youtube.com, coursera.org
top machine learning training providersPositioningAbsentreddit.com, youtube.com, coursera.org
machine learning training comparisonPositioningAbsenttimdettmers.com, blog.nobledesktop.com, huggingface.co
alternatives to ModalComparisonNamed, not citednorthflank.com, runpod.io, telnyx.com
Modal vs RunpodComparisonNamed, not citednorthflank.com, runpod.io, gmicloud.ai
Modal vs BasetenComparisonCitednorthflank.com, gmicloud.ai, modal.com
Modal vs ReplicateComparisonCitedmodal.com, northflank.com, nightwatcherai.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 72% of AI-answer queries

Modal is cited in 10 of the 36 AI answers we triggered.

02

AI misreads the category

Modal presents as GPU cloud, AI infrastructure, serverless GPU, model inference, machine learning training. AI Overviews cite it on Serverless Gpu, Modal and it is absent on Gpu Cloud, Ai Infrastructure, Model Inference.

TOP THREE MOVES
01

Win presence on Gpu Cloud

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com22Cited on 22 of the queries we tested.
cloud.google.com14Cited on 14 of the queries we tested.
reddit.com12Cited on 12 of the queries we tested.
digitalocean.com10Cited on 10 of the queries we tested.
northflank.com9Cited on 9 of the queries we tested.
runpod.io9Cited on 9 of the queries we tested.
gmicloud.ai9Cited on 9 of the queries we tested.
aws.amazon.com8Cited on 8 of the queries we tested.
aimultiple.com6Cited on 6 of the queries we tested.
medium.com6Cited on 6 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Modal is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Modal on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 22 of the tested queries.
cloud.google.comCited on 14 of the tested queries.
reddit.comCited on 12 of the tested queries.
digitalocean.comCited on 10 of the tested queries.
northflank.comCited on 9 of the tested queries.
runpod.ioCited on 9 of the tested queries.
gmicloud.aiCited on 9 of the tested queries.
aws.amazon.comCited on 8 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Modal is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Gpu Cloud, Ai Infrastructure, Model Inference.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.