GEO AUDIT  ·  BRAND-ONLY

Linnworks.

A look at how Linnworks is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitelinnworks.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedInvalid Date  ·  by AUQ
AI Visibility Score
36
out of 100. Low band. Linnworks is cited in 8 of 39 AI answers. It shows up on Multichannel Ecommerce Management, Linnworks. It is absent on Inventory Management, Order Management, Warehouse Management.
Verified AI Overview citations
8
Linnworks's brand is cited in 8 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
21%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Linnworks scores 36 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Linnworks is cited in 8 of 39 AI answers. It shows up on Multichannel Ecommerce Management, Linnworks. It is absent on Inventory Management, Order Management, Warehouse Management.

AI answers fire on 100% of tracked queries, yet Linnworks is quoted in only 21% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
36
Low band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear100 / 100
  • Inclusion in category answers33 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand67 / 100
  • Topic coverage breadth33 / 100
  • Your pages being quoted21 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Multichannel Ecommerce ManagementOwnedpositioning
LinnworksOwnedcomparison
Inventory ManagementInvisiblepositioning
Order ManagementInvisiblepositioning
Warehouse ManagementInvisiblepositioning
Ecommerce Order FulfillmentInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Linnworks appears on 2 of 6 themes.

Solution Aware. Owned on Multichannel Ecommerce Management, Linnworks; absent on Inventory Management, Order Management, Warehouse Management.

Alternatives. 5 themes name the brand without citing it; 26 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
8
21% citation rate when AI answers.
Total brand mentions
13
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Linnworks's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeLinnworks in the AI answerTop sources cited
best inventory managementPositioningAbsentforbes.com, reddit.com, safetyculture.com
inventory management vendorsPositioningAbsentinflowinventory.com, zoho.com, safetyculture.com
inventory management solutionsPositioningAbsentzoho.com, procurementmag.com, inflowinventory.com
inventory management softwarePositioningAbsentforbes.com, uschamber.com, inflowinventory.com
inventory management platformPositioningAbsentforbes.com, squareup.com, inflowinventory.com
top inventory management providersPositioningAbsentprocurementmag.com, youtube.com, barcloud.com
inventory management comparisonPositioningAbsentnetsuite.com, shiphero.com, supplychaindigital.com
best order managementPositioningNamed, not citedgartner.com, metaoption.com, youtube.com
order management vendorsPositioningNamed, not citedsalesforce.com, jotform.com, youtube.com
order management solutionsPositioningAbsentsage.com, salesforce.com, ibm.com
order management softwarePositioningAbsentsage.com, jotform.com, zoho.com
order management platformPositioningAbsentmicrosoft.com, youtube.com, oracle.com
top order management providersPositioningAbsentgartner.com, flow.space, pipedrive.com
order management comparisonPositioningAbsentdeckcommerce.com, gartner.com, theaccessgroup.com
best multichannel ecommerce managementPositioningNamed, not citedsellercloud.com, descartes.com, strikingalchemy.com
multichannel ecommerce management vendorsPositioningCitedinriver.com, descartes.com, sellercloud.com
multichannel ecommerce management solutionsPositioningCitedselleractive.com, descartes.com, sellercloud.com
multichannel ecommerce management softwarePositioningNamed, not citeddescartes.com, sellbrite.com, brightpearl.com
multichannel ecommerce management platformPositioningCitedsellbrite.com, descartes.com, nifty.ai
top multichannel ecommerce management providersPositioningAbsentstrikingalchemy.com, extensiv.com, brightpearl.com
multichannel ecommerce management comparisonPositioningCiteddescartes.com, razorpay.com, fishbowlinventory.com
best warehouse managementPositioningAbsentgartner.com, msdynamicsworld.com, manh.com
warehouse management vendorsPositioningAbsentgartner.com, explorewms.com, manh.com
warehouse management solutionsPositioningAbsentgartner.com, sap.com, oracle.com
warehouse management softwarePositioningAbsentgartner.com, sap.com, oracle.com
warehouse management platformPositioningAbsentgartner.com, sap.com, oracle.com
top warehouse management providersPositioningAbsentmetaoption.com, marketsandmarkets.com, manufacturingdigital.com
warehouse management comparisonPositioningAbsentgartner.com, synkrato.com, myofficeapps.com
best ecommerce order fulfillmentPositioningAbsentshipbob.com, buske.com, efulfillmentservice.com
ecommerce order fulfillment vendorsPositioningAbsentshipmonk.com, ups.com, cs-cart.com
ecommerce order fulfillment solutionsPositioningAbsenteasyship.com, shipnetwork.com, ecomautoprep.com
ecommerce order fulfillment softwarePositioningNamed, not citedshipbob.com, scnsoft.com, jotform.com
ecommerce order fulfillment platformPositioningAbsentshipstation.com, shipbob.com, scnsoft.com
top ecommerce order fulfillment providersPositioningAbsentcs-cart.com, shiphero.com, zendrop.com
ecommerce order fulfillment comparisonPositioningAbsentcart.com, bettamax.com, bigcommerce.com
alternatives to LinnworksComparisonCitedsellercloud.com, channelgrabber.com, cin7.com
Linnworks vs BrightpearlComparisonCitedveeqo.com, seo.ai, sme-shack.co.uk
Linnworks vs Cin7ComparisonCitedcin7.com, linnworks.com, capterra.com
Linnworks vs ChannelAdvisorComparisonCitedlinnworks.com, reddit.com, storeautomator.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 79% of AI-answer queries

Linnworks is cited in 8 of the 39 AI answers we triggered.

02

AI misreads the category

Linnworks presents as inventory management, order management, multichannel ecommerce management, warehouse management, ecommerce order fulfillment. AI Overviews cite it on Multichannel Ecommerce Management, Linnworks and it is absent on Inventory Management, Order Management, Warehouse Management.

TOP THREE MOVES
01

Win presence on Inventory Management

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Inventory Management

Linnworks: Inventory management software for multichannel growth End Google Tag Manager (noscript) --> Skip to content Three experts. One live session. Make Prime Day momentum count for Q4. June 25th. Three experts. One live session. Make Plinnworks.com, 2026

Differentiators it leads with: Linnworks Advanced, SkuVault Core, Spotlight AI, Multichannel Listings.

What Google's AI says

Recognized in AI answers for Multichannel Ecommerce Management, Linnworks

Cited as a provider on Multichannel Ecommerce Management, Linnworks queries.
Appears alongside youtube.com, reddit.com, gartner.com.
The core gap
Linnworks presents as inventory management, order management, multichannel ecommerce management, warehouse management, ecommerce order fulfillment. AI Overviews cite it on Multichannel Ecommerce Management, Linnworks and it is absent on Inventory Management, Order Management, Warehouse Management.
Words AI uses for the brand
Multichannel Ecommerce ManagementLinnworks
The brand's own pillars that AI omits
Inventory ManagementOrder ManagementWarehouse ManagementCited source on vendor and comparison queries
WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com21Cited on 21 of the queries we tested.
reddit.com13Cited on 13 of the queries we tested.
gartner.com12Cited on 12 of the queries we tested.
zoho.com8Cited on 8 of the queries we tested.
ordoro.com8Cited on 8 of the queries we tested.
netsuite.com8Cited on 8 of the queries we tested.
metaoption.com8Cited on 8 of the queries we tested.
shipbob.com8Cited on 8 of the queries we tested.
monday.com7Cited on 7 of the queries we tested.
manh.com7Cited on 7 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Linnworks is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Linnworks on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 21 of the tested queries.
reddit.comCited on 13 of the tested queries.
gartner.comCited on 12 of the tested queries.
zoho.comCited on 8 of the tested queries.
ordoro.comCited on 8 of the tested queries.
netsuite.comCited on 8 of the tested queries.
metaoption.comCited on 8 of the tested queries.
shipbob.comCited on 8 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Linnworks is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Inventory Management, Order Management, Warehouse Management.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.