GEO AUDIT  ·  BRAND-ONLY

Kinro.

A look at how Kinro is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitekinro.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedJune 28, 2026  ·  by AUQ
AI Visibility Score
12
out of 100. Absent band. Kinro is cited in 3 of 35 AI answers. It shows up on Kinro. It is absent on Business Insurance, General Liability Insurance, Small Business Insurance.
Verified AI Overview citations
3
Kinro's brand is cited in 3 of the 35 AI-answer queries we tested.
AI answer trigger rate
90%
Google's AI answer box fires on 35 of 39 tracked queries.
Citation rate when AI answers
9%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Kinro scores 12 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Kinro is cited in 3 of 35 AI answers. It shows up on Kinro. It is absent on Business Insurance, General Liability Insurance, Small Business Insurance.

AI answers fire on 90% of tracked queries, yet Kinro is quoted in only 9% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
12
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear90 / 100
  • Inclusion in category answers9 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand17 / 100
  • Topic coverage breadth17 / 100
  • Your pages being quoted9 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
KinroOwnedcomparison
Business InsuranceInvisiblepositioning
General Liability InsuranceInvisiblepositioning
Small Business InsuranceInvisiblepositioning
Contractor InsuranceInvisiblepositioning
Commercial InsuranceInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Kinro appears on 1 of 6 themes.

Solution Aware. Owned on Kinro; absent on Business Insurance, General Liability Insurance, Small Business Insurance.

Alternatives. 0 themes name the brand without citing it; 32 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
35
90% of tracked queries trigger an AI Overview.
Times brand cited
3
9% citation rate when AI answers.
Total brand mentions
3
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for Kinro → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Kinro's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeKinro in the AI answerTop sources cited
best business insurancePositioningAbsentthehartford.com, usnews.com, hiscox.com
business insurance vendorsPositioningAbsentconstructioncoverage.com, hiscox.com, nextinsurance.com
business insurance solutionsPositioningNo AI answer
business insurance softwarePositioningAbsenttechinsurance.com, thehartford.com, corgi.insure
business insurance platformPositioningAbsentcoterieinsurance.com, nextinsurance.com, boostinsurance.com
top business insurance providersPositioningAbsentusnews.com, nerdwallet.com, hiscox.com
business insurance comparisonPositioningNo AI answer
best general liability insurancePositioningAbsentprogressivecommercial.com, nextinsurance.com, biberk.com
general liability insurance vendorsPositioningAbsentactinsurance.com, nextinsurance.com, vertikalrms.com
general liability insurance solutionsPositioningAbsentthehartford.com, business.libertymutual.com, travelers.com
general liability insurance softwarePositioningAbsentguidewire.com, ezlynx.com, www1.appliedsystems.com
general liability insurance platformPositioningAbsentnextinsurance.com, sba.gov, hiscox.com
top general liability insurance providersPositioningAbsentusnews.com, youtube.com, nerdwallet.com
general liability insurance comparisonPositioningAbsentnerdwallet.com, geico.com, progressivecommercial.com
best small business insurancePositioningAbsentthehartford.com, hiscox.com, inc.com
small business insurance vendorsPositioningNo AI answer
small business insurance solutionsPositioningAbsentthehartford.com, chubb.com, geico.com
small business insurance softwarePositioningAbsentnextinsurance.com, thehartford.com, insureon.com
small business insurance platformPositioningAbsentinsureon.com, nextinsurance.com, thehartford.com
top small business insurance providersPositioningAbsentthehartford.com, usnews.com, forbes.com
small business insurance comparisonPositioningAbsentbusinessnewsdaily.com, progressivecommercial.com, nextinsurance.com
best contractor insurancePositioningAbsentnerdwallet.com, thehartford.com, progressivecommercial.com
contractor insurance vendorsPositioningAbsentthehartford.com, amtrustfinancial.com, libertymutual.com
contractor insurance solutionsPositioningAbsentthehartford.com, bmbinc.com, 1insurancesolutions.com
contractor insurance softwarePositioningAbsentillumend.ai, mycoitracking.com, us.constructiononline.com
contractor insurance platformPositioningAbsentmycoitracking.com, nextinsurance.com, getjones.com
top contractor insurance providersPositioningAbsentinsurtechdigital.com, mooninvoice.com, affordablecontractorsinsurance.com
contractor insurance comparisonPositioningAbsentcontractorsliability.com, insureon.com, thehartford.com
best commercial insurancePositioningAbsentthehartford.com, usnews.com, allstate.com
commercial insurance vendorsPositioningAbsentinsureon.com, thehartford.com, hiscox.com
commercial insurance solutionsPositioningNo AI answer
commercial insurance softwarePositioningAbsentwww1.appliedsystems.com, adacta-fintech.com, eurobase.com
commercial insurance platformPositioningAbsentcoterieinsurance.com, boostinsurance.com, coverwhale.com
top commercial insurance providersPositioningAbsentiii.org, usnews.com, thehartford.com
commercial insurance comparisonPositioningAbsentprogressivecommercial.com, nerdwallet.com, businessnewsdaily.com
alternatives to KinroComparisonCitedlinkedin.com, mobilehomepartsdepot.com, pellandent.com
Kinro vs CoterieComparisonAbsentcoterie.com, newmodernmom.com, youtube.com
Kinro vs HiscoxComparisonCitedhiscox.com, kinro.com, quotesweep.com
Kinro vs NEXT InsuranceComparisonCitednextinsurance.com, youtube.com, kinro.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 91% of AI-answer queries

Kinro is cited in 3 of the 35 AI answers we triggered.

02

AI misreads the category

Kinro presents as business insurance, general liability insurance, small business insurance, contractor insurance, commercial insurance. AI Overviews cite it on Kinro and it is absent on Business Insurance, General Liability Insurance, Small Business Insurance.

TOP THREE MOVES
01

Win presence on Business Insurance

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Business Insurance

Kinro | Business Insurance Help in Minutes Kinro Available 24/7 Get your business insured in minutes. Get quotes, compare options, and choose how you want to talk to Kinro. Lawn care View insurance page → Plumbing View insurance page → HVACkinro.com, 2026

Differentiators it leads with: InsuranceGPT, Business Insurance, General Liability Insurance, Small Business Insurance.

What Google's AI says

Recognized in AI answers for Kinro

Cited as a provider on Kinro queries.
Appears alongside thehartford.com, youtube.com, nextinsurance.com.
The core gap
Kinro presents as business insurance, general liability insurance, small business insurance, contractor insurance, commercial insurance. AI Overviews cite it on Kinro and it is absent on Business Insurance, General Liability Insurance, Small Business Insurance.
Words AI uses for the brand
Kinro
The brand's own pillars that AI omits
Business InsuranceGeneral Liability InsuranceSmall Business InsuranceCited source on vendor and comparison queries
WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
thehartford.com25Cited on 25 of the queries we tested.
youtube.com23Cited on 23 of the queries we tested.
nextinsurance.com19Cited on 19 of the queries we tested.
progressivecommercial.com17Cited on 17 of the queries we tested.
nerdwallet.com16Cited on 16 of the queries we tested.
hiscox.com15Cited on 15 of the queries we tested.
insureon.com15Cited on 15 of the queries we tested.
reddit.com10Cited on 10 of the queries we tested.
geico.com10Cited on 10 of the queries we tested.
usnews.com9Cited on 9 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Kinro is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Kinro on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
thehartford.comCited on 25 of the tested queries.
youtube.comCited on 23 of the tested queries.
nextinsurance.comCited on 19 of the tested queries.
progressivecommercial.comCited on 17 of the tested queries.
nerdwallet.comCited on 16 of the tested queries.
hiscox.comCited on 15 of the tested queries.
insureon.comCited on 15 of the tested queries.
reddit.comCited on 10 of the tested queries.
Key observation
thehartford.com is the most-cited source across the queries Kinro is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Business Insurance, General Liability Insurance, Small Business Insurance.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.