GEO AUDIT  ·  BRAND-ONLY

Instantiations.

A look at how Instantiations is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Siteinstantiations.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedOctober 7, 2026  ·  by AUQ
AI Visibility Score
69
out of 100. Competitive band. Instantiations is cited in 19 of 39 AI answers. It shows up on Smalltalk Development, Smalltalk Ide, Enterprise Smalltalk. It is absent on Legacy Application Modernization.
Verified AI Overview citations
19
Instantiations's brand is cited in 19 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
49%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Instantiations scores 69 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Instantiations is cited in 19 of 39 AI answers. It shows up on Smalltalk Development, Smalltalk Ide, Enterprise Smalltalk. It is absent on Legacy Application Modernization.

AI answers fire on 100% of tracked queries, yet Instantiations is quoted in only 49% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
69
Competitive band
BarelyLowCompetitiveDominant
What's in the score
  • Your pages being quoted 35%49 / 100
  • Inclusion in category answers 25%74 / 100
  • How AI describes the brand 20%83 / 100
  • Topic coverage breadth 20%83 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Smalltalk Development

Instantiations – Custom Software Development SKIP TO CONTENT You're using an "Internet Explorer" web browser that's no longer supported. This website will not function correctly when using when using Internet Explorer, so please upgrainstantiations.com, 2026

Differentiators it leads with: VAST Platform, VA Smalltalk, Smalltalk Development, Smalltalk IDE.

What Google's AI says

Recognized in AI answers for Smalltalk Development, Smalltalk Ide, Enterprise Smalltalk

Cited as a provider on Smalltalk Development, Smalltalk Ide, Enterprise Smalltalk queries.
Appears alongside youtube.com, reddit.com, cincom.com.
The core gap
Instantiations presents as Smalltalk development, Smalltalk IDE, legacy application modernization, enterprise Smalltalk, Smalltalk consulting. AI Overviews cite it on Smalltalk Development, Smalltalk Ide, Enterprise Smalltalk and it is absent on Legacy Application Modernization.
Words AI uses for the brand
Smalltalk DevelopmentSmalltalk IdeEnterprise Smalltalk
The brand's own pillars that AI omits
Legacy Application ModernizationCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Smalltalk DevelopmentOwnedpositioning
Smalltalk IdeOwnedpositioning
Enterprise SmalltalkOwnedpositioning
Smalltalk ConsultingOwnedpositioning
InstantiationsOwnedcomparison
Legacy Application ModernizationInvisiblepositioning
Buyer-journey coverage

Problem Aware. Overview queries: Instantiations appears on 5 of 6 themes.

Solution Aware. Owned on Smalltalk Development, Smalltalk Ide, Enterprise Smalltalk; absent on Legacy Application Modernization.

Alternatives. 10 themes name the brand without citing it; 10 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
19
49% citation rate when AI answers.
Total brand mentions
29
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for Instantiations → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Instantiations's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryInstantiations in the AI answerTop sources cited
best smalltalk developmentAbsenten.wikipedia.org, squeak.org, pharo.org
smalltalk development vendorsCiteden.wikipedia.org, youtube.com, reddit.com
smalltalk development solutionsNamed, not citedyoutube.com, news.ycombinator.com, pharo.org
smalltalk development softwareNamed, not citeden.wikipedia.org, cincom.com, news.ycombinator.com
smalltalk development platformCiteden.wikipedia.org, cincom.com, squeak.org
top smalltalk development providersCitedmvolkmann.github.io, cincom.com, medium.com
smalltalk development comparisonNamed, not citedreddit.com, richardeng.medium.com, stackoverflow.com
best smalltalk ideAbsentstackoverflow.com, news.ycombinator.com, ronjeffries.com
smalltalk ide vendorsCitedavdi.codes, medium.com, infoq.com
smalltalk ide solutionsCitedinria.hal.science, github.com, squeak.org
smalltalk ide softwareNamed, not citednews.ycombinator.com, upapers.dcc.uchile.cl, reddit.com
smalltalk ide platformCiteden.wikipedia.org, squeak.org, cincom.com
top smalltalk ide providersCiteden.wikipedia.org, stackoverflow.com, richardeng.medium.com
smalltalk ide comparisonCitedreddit.com, softwareengineering.stackexchange.com, stackoverflow.com
best legacy application modernizationAbsentquora.com, biztechmagazine.com, techtarget.com
legacy application modernization vendorsAbsentvarseno.com, softwaremodernizationservices.com, oski.site
legacy application modernization solutionsAbsentcognizant.com, ciklum.com, helpware.com
legacy application modernization softwareAbsentibm.com, k2view.com, cloud.google.com
legacy application modernization platformAbsentibm.com, classicinformatics.com, tierpoint.com
top legacy application modernization providersAbsententrans.ai, dwpglobalcorp.com, simform.com
legacy application modernization comparisonAbsentcloudgeometry.com, webfuse.com, mulesoft.com
best enterprise smalltalkCitedmedium.com, reddit.com, gemtalksystems.com
enterprise smalltalk vendorsCitedsmalltalk.tech.blog, heeg.de, instantiations.com
enterprise smalltalk solutionsNamed, not citedcincom.com, richardeng.medium.com, smalltalk.tech.blog
enterprise smalltalk softwareCitedquora.com, en.wikipedia.org, reddit.com
enterprise smalltalk platformCiteden.wikipedia.org, cincom.com, instantiations.com
top enterprise smalltalk providersCitedquora.com, heeg.de, smalltalk.tech.blog
enterprise smalltalk comparisonNamed, not citedrichardeng.medium.com, en.wikipedia.org, reddit.com
best smalltalk consultingNamed, not citedca.linkedin.com, blog.authenticjourneys.info, gemtalksystems.com
smalltalk consulting vendorsCitedinstantiations.com, downloads.gemtalksystems.com, phoenixmi.org
smalltalk consulting solutionsAbsentclever.cloud, africashore.com, dl.acm.org
smalltalk consulting softwareCitedcincom.com, quora.com, heeg.de
smalltalk consulting platformNamed, not citedtheirstack.com, linkedin.com, smalltalk.tech.blog
top smalltalk consulting providersCitedsync-sys.com, heeg.de, theirstack.com
smalltalk consulting comparisonCitedziprecruiter.com, news.ycombinator.com, sel.ist.osaka-u.ac.jp
alternatives to InstantiationsNamed, not citedquora.com, heeg.de, smalltalk.tech.blog
Instantiations vs Cincom SmalltalkCiteden.wikipedia.org, richardeng.medium.com, instantiations.com
Instantiations vs PharoNamed, not citedstackoverflow.com, youtube.com, richardeng.medium.com
Instantiations vs GemStoneCitedseaside.gemtalksystems.com, youtube.com, gemtalksystems.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 51% of AI-answer queries

Instantiations is cited in 19 of the 39 AI answers we triggered.

02

AI misreads the category

Instantiations presents as Smalltalk development, Smalltalk IDE, legacy application modernization, enterprise Smalltalk, Smalltalk consulting. AI Overviews cite it on Smalltalk Development, Smalltalk Ide, Enterprise Smalltalk and it is absent on Legacy Application Modernization.

TOP THREE MOVES
01

Win presence on Legacy Application Modernization

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com14Cited on 14 of the queries we tested.
reddit.com9Cited on 9 of the queries we tested.
cincom.com9Cited on 9 of the queries we tested.
quora.com8Cited on 8 of the queries we tested.
en.wikipedia.org7Cited on 7 of the queries we tested.
squeak.org6Cited on 6 of the queries we tested.
pharo.org6Cited on 6 of the queries we tested.
stackoverflow.com6Cited on 6 of the queries we tested.
news.ycombinator.com6Cited on 6 of the queries we tested.
richardeng.medium.com6Cited on 6 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Instantiations is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Instantiations on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 14 of the tested queries.
reddit.comCited on 9 of the tested queries.
cincom.comCited on 9 of the tested queries.
quora.comCited on 8 of the tested queries.
en.wikipedia.orgCited on 7 of the tested queries.
squeak.orgCited on 6 of the tested queries.
pharo.orgCited on 6 of the tested queries.
stackoverflow.comCited on 6 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Instantiations is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Legacy Application Modernization.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.