GEO AUDIT  ·  BRAND-ONLY

HouseCanary.

A look at how HouseCanary is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitehousecanary.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedOctober 21, 2026  ·  by AUQ
AI Visibility Score
42
out of 100. Low band. HouseCanary is cited in 10 of 39 AI answers. It shows up on Automated Valuation Model, Housecanary. It is absent on Property Valuation, Real Estate Data Api, Home Price Forecast.
Verified AI Overview citations
10
HouseCanary's brand is cited in 10 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
26%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

HouseCanary scores 42 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

HouseCanary is cited in 10 of 39 AI answers. It shows up on Automated Valuation Model, Housecanary. It is absent on Property Valuation, Real Estate Data Api, Home Price Forecast.

AI answers fire on 100% of tracked queries, yet HouseCanary is quoted in only 26% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
42
Low band
BarelyLowCompetitiveDominant
What's in the score
  • Your pages being quoted 35%26 / 100
  • Inclusion in category answers 25%38 / 100
  • How AI describes the brand 20%83 / 100
  • Topic coverage breadth 20%33 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Automated Valuation Model

HouseCanary | AI-Powered Real Estate Data & Analytics Solutions and Services SOLUTIONS & SERVICES CanaryAI First-of-its-kind generative AI real estate assistant. Programmatic Data Streamline and improve decision making across your bhousecanary.com, 2026

Differentiators it leads with: Automated Valuation Model, Property Valuation, Real Estate Data API, Home Price Forecast.

What Google's AI says

Recognized in AI answers for Automated Valuation Model, Housecanary

Cited as a provider on Automated Valuation Model, Housecanary queries.
Appears alongside youtube.com, reddit.com, batchdata.io.
The core gap
HouseCanary presents as automated valuation model, property valuation, real estate data API, home price forecast, broker price opinion. AI Overviews cite it on Automated Valuation Model, Housecanary and it is absent on Property Valuation, Real Estate Data Api, Home Price Forecast.
Words AI uses for the brand
Automated Valuation ModelHousecanary
The brand's own pillars that AI omits
Property ValuationReal Estate Data ApiHome Price ForecastCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Automated Valuation ModelOwnedpositioning
HousecanaryOwnedcomparison
Property ValuationInvisiblepositioning
Real Estate Data ApiInvisiblepositioning
Home Price ForecastInvisiblepositioning
Broker Price OpinionInvisiblepositioning
Buyer-journey coverage

Problem Aware. Overview queries: HouseCanary appears on 2 of 6 themes.

Solution Aware. Owned on Automated Valuation Model, Housecanary; absent on Property Valuation, Real Estate Data Api, Home Price Forecast.

Alternatives. 5 themes name the brand without citing it; 24 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
10
26% citation rate when AI answers.
Total brand mentions
15
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for HouseCanary → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means HouseCanary's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryHouseCanary in the AI answerTop sources cited
best automated valuation modelCitedclearcapital.com, mortgagetech.ice.com, investopedia.com
automated valuation model vendorsCitedclearcapital.com, firstam.com, valligent.com
automated valuation model solutionsCitedmpamag.com, housecanary.com, sofi.com
automated valuation model softwareAbsentreddit.com, batchdata.io, certifiedcredit.com
automated valuation model platformAbsentrocketmortgage.com, chicagoagentmagazine.com, veros.com
top automated valuation model providersCitedyoutube.com, fintechfutures.com, housecanary.com
automated valuation model comparisonCitedrocketmortgage.com, redfin.com, splitero.com
best property valuationAbsentyoutube.com, opendoor.com, homelight.com
property valuation vendorsAbsentstewartvaluation.com, boweryvaluation.com, colliers.com
property valuation solutionsAbsentstewartvaluation.com, pricehubble.com, singlesourceproperty.com
property valuation softwareAbsentaltusgroup.com, therockportgroup.com, forbury.com
property valuation platformNamed, not citeddunify.co, pricehubble.com, youtube.com
top property valuation providersAbsentproperty-appraisal-services.realestatebusinessreview.com, techsalerator.com, walkerdunlop.com
property valuation comparisonAbsentyoutube.com, realestate-tools.com, mogul-realestate.com
best real estate data apiAbsentreddit.com, dna.firstam.com, mashvisor.com
real estate data api vendorsNamed, not citedrealestateapi.com, rentcast.io, attomdata.com
real estate data api solutionsAbsentgist.github.com, dna.firstam.com, attomdata.com
real estate data api softwareCitedhomesage.ai, implex.dev, batchdata.io
real estate data api platformAbsentrentcast.io, realtyapi.io, attomdata.com
top real estate data api providersAbsentgist.github.com, datafiniti.co, realestateapi.com
real estate data api comparisonAbsentbatchdata.io, reddit.com, narolainfotech.com
best home price forecastAbsentforbes.com, jpmorgan.com, zillow.com
home price forecast vendorsAbsentyoutube.com, finance.yahoo.com, builderonline.com
home price forecast solutionsNamed, not citedveros.com, jpmorgan.com, fanniemae.com
home price forecast softwareNamed, not citedrealestateaitooldirectory.com, redfin.com, apps.apple.com
home price forecast platformNamed, not citedfanniemae.com, fhfa.gov, reventure.app
top home price forecast providersAbsentfanniemae.com, blog.iq.dwellsy.com, veros.com
home price forecast comparisonAbsentyoutube.com, finance.yahoo.com, zillow.com
best broker price opinionAbsentmultifamily.loans, amerisourcebpo.us, investfourmore.com
broker price opinion vendorsAbsentyoutube.com, facebook.com, roofstock.com
broker price opinion solutionsAbsentstewartvaluation.com, clearcapital.com, chase.com
broker price opinion softwareAbsentyoutube.com, bpo-automation.com, bpo-companies.com
broker price opinion platformAbsentagent8a.wixsite.com, brettbuysrochouses.com, facebook.com
top broker price opinion providersAbsentaslpreservationsolutions.com, clearcapital.com, stewartvaluation.com
broker price opinion comparisonAbsentexperian.com, investopedia.com, rocketmortgage.com
alternatives to HouseCanaryCitedsoftwaresuggest.com, homebot.ai, housecanary.com
HouseCanary vs CoreLogicCitedhousecanary.com, libguides.wustl.edu, youtube.com
HouseCanary vs Clear CapitalCitedclearcapital.com, housecanary.com, softwareworld.co
HouseCanary vs ATTOMCitedhousecanary.com, blog.iq.dwellsy.com, slashdot.org
THREE FINDINGS THAT MATTER
01

The brand is missing from 74% of AI-answer queries

HouseCanary is cited in 10 of the 39 AI answers we triggered.

02

AI misreads the category

HouseCanary presents as automated valuation model, property valuation, real estate data API, home price forecast, broker price opinion. AI Overviews cite it on Automated Valuation Model, Housecanary and it is absent on Property Valuation, Real Estate Data Api, Home Price Forecast.

TOP THREE MOVES
01

Win presence on Property Valuation

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com17Cited on 17 of the queries we tested.
reddit.com7Cited on 7 of the queries we tested.
batchdata.io7Cited on 7 of the queries we tested.
stewartvaluation.com6Cited on 6 of the queries we tested.
veros.com6Cited on 6 of the queries we tested.
attomdata.com6Cited on 6 of the queries we tested.
classvaluation.com5Cited on 5 of the queries we tested.
redfin.com5Cited on 5 of the queries we tested.
rocketmortgage.com5Cited on 5 of the queries we tested.
mashvisor.com5Cited on 5 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations HouseCanary is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of HouseCanary on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 17 of the tested queries.
reddit.comCited on 7 of the tested queries.
batchdata.ioCited on 7 of the tested queries.
stewartvaluation.comCited on 6 of the tested queries.
veros.comCited on 6 of the tested queries.
attomdata.comCited on 6 of the tested queries.
classvaluation.comCited on 5 of the tested queries.
redfin.comCited on 5 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries HouseCanary is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Property Valuation, Real Estate Data Api, Home Price Forecast.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.