GEO AUDIT  ·  BRAND-ONLY

Heeler.

A look at how Heeler is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Siteheeler.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedOctober 21, 2026  ·  by AUQ
AI Visibility Score
11
out of 100. Absent band. Heeler is cited in 2 of 39 AI answers. It shows up on Heeler. It is absent on Application Security Posture Management, Sca, Sast.
Verified AI Overview citations
2
Heeler's brand is cited in 2 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
5%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Heeler scores 11 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Heeler is cited in 2 of 39 AI answers. It shows up on Heeler. It is absent on Application Security Posture Management, Sca, Sast.

AI answers fire on 100% of tracked queries, yet Heeler is quoted in only 5% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
11
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • Your pages being quoted 35%5 / 100
  • Inclusion in category answers 25%10 / 100
  • How AI describes the brand 20%17 / 100
  • Topic coverage breadth 20%17 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Application Security Posture Management

The Agentic Development Security Platform | Heeler skip to main Product Platform overview Context Engine Autonomous Operations Compliance and standards Prevent Guide the agent, guard the merge. MCP Server Agent Skills CLI PR Guardrails Fixheeler.com, 2026

Differentiators it leads with: Application Security Posture Management, SCA, SAST, AppSec.

What Google's AI says

Recognized in AI answers for Heeler

Cited as a provider on Heeler queries.
Appears alongside youtube.com, reddit.com, blackduck.com.
The core gap
Heeler presents as application security posture management, SCA, SAST, AppSec, automated vulnerability remediation. AI Overviews cite it on Heeler and it is absent on Application Security Posture Management, Sca, Sast.
Words AI uses for the brand
Heeler
The brand's own pillars that AI omits
Application Security Posture ManagementScaSastCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
HeelerOwnedcomparison
Application Security Posture ManagementInvisiblepositioning
ScaInvisiblepositioning
SastInvisiblepositioning
AppsecInvisiblepositioning
Automated Vulnerability RemediationInvisiblepositioning
Buyer-journey coverage

Problem Aware. Overview queries: Heeler appears on 1 of 6 themes.

Solution Aware. Owned on Heeler; absent on Application Security Posture Management, Sca, Sast.

Alternatives. 2 themes name the brand without citing it; 35 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
2
5% citation rate when AI answers.
Total brand mentions
4
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for Heeler → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Heeler's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryHeeler in the AI answerTop sources cited
best application security posture managementAbsentgartner.com, wiz.io, orca.security
application security posture management vendorsAbsentgartner.com, cycode.com, armorcode.com
application security posture management solutionsAbsentlegitsecurity.com, convisoappsec.com, mend.io
application security posture management softwareAbsentcrowdstrike.com, youtube.com, accuknox.com
application security posture management platformAbsentgartner.com, blackduck.com, wiz.io
top application security posture management providersAbsentgartner.com, orca.security, cycode.com
application security posture management comparisonAbsentpeerspot.com, accuknox.com, internationalsecurityjournal.com
best scaAbsentox.security, youtube.com, appsecsanta.com
sca vendorsAbsentpennsic.atlantia.sca.org, gcaexpo.com, pbm.com
sca solutionsAbsentblackduck.com, stripe.com, orca.security
sca softwareAbsentblackduck.com, ox.security, ibm.com
sca platformAbsentpaloaltonetworks.com, checkmarx.com, anchore.com
top sca providersAbsentsourcegraph.com, ox.security, arnica.io
sca comparisonAbsentorca.security, checkmarx.com, anchore.com
best sastAbsentgreptile.com, kodus.io, upwind.io
sast vendorsAbsentsecrails.com, thectoclub.com, upwind.io
sast solutionsAbsentreddit.com, apiiro.com, endorlabs.com
sast softwareAbsentapiiro.com, en.wikipedia.org, paloaltonetworks.com
sast platformAbsentsemgrep.dev, apiiro.com, wiz.io
top sast providersAbsentreddit.com, apiiro.com, appsecsanta.com
sast comparisonAbsentappsecsanta.com, graphnodesoftware.com, upwind.io
best appsecAbsentcycode.com, preemptive.com, endorlabs.com
appsec vendorsAbsentrevenuebase.ai, seedtable.com, veracode.com
appsec solutionsAbsentsnyk.io, guidepointsecurity.com, veracode.com
appsec softwareAbsenttop10.owasp.org, seemplicity.ai, isaca.org
appsec platformAbsentlegitsecurity.com, blogs.amplify.security, blackduck.com
top appsec providersAbsentgartner.com, seemplicity.ai, radware.com
appsec comparisonAbsentpeerspot.com, medium.com, openappsec.io
best automated vulnerability remediationAbsentreddit.com, swimlane.com, facebook.com
automated vulnerability remediation vendorsAbsentsysdig.com, vicarius.io, action1.com
automated vulnerability remediation solutionsAbsenttorq.io, apiiro.com, tamnoon.io
automated vulnerability remediation softwareAbsentsentinelone.com, armorcode.com, vicarius.io
automated vulnerability remediation platformAbsentf6s.com, rootshellsecurity.net, deployhub.com
top automated vulnerability remediation providersAbsenttechrepublic.com, nopsec.com, automox.com
automated vulnerability remediation comparisonAbsentbrinqa.com, cymulate.com, checkmarx.com
alternatives to HeelerNamed, not citedadoptapet.com, thefurologist417.com, youtube.com
Heeler vs SnykCitedthectoclub.com, spotsaas.com, peerspot.com
Heeler vs Endor LabsCitedsourceforge.net, endorlabs.com, builtinsf.com
Heeler vs SemgrepNamed, not citedcybersectools.com, github.com, semgrep.dev
THREE FINDINGS THAT MATTER
01

The brand is missing from 95% of AI-answer queries

Heeler is cited in 2 of the 39 AI answers we triggered.

02

AI misreads the category

Heeler presents as application security posture management, SCA, SAST, AppSec, automated vulnerability remediation. AI Overviews cite it on Heeler and it is absent on Application Security Posture Management, Sca, Sast.

TOP THREE MOVES
01

Win presence on Application Security Posture Management

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com17Cited on 17 of the queries we tested.
reddit.com13Cited on 13 of the queries we tested.
blackduck.com12Cited on 12 of the queries we tested.
gartner.com10Cited on 10 of the queries we tested.
orca.security10Cited on 10 of the queries we tested.
cycode.com10Cited on 10 of the queries we tested.
paloaltonetworks.com10Cited on 10 of the queries we tested.
checkmarx.com8Cited on 8 of the queries we tested.
opentext.com7Cited on 7 of the queries we tested.
apiiro.com7Cited on 7 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Heeler is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Heeler on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 17 of the tested queries.
reddit.comCited on 13 of the tested queries.
blackduck.comCited on 12 of the tested queries.
gartner.comCited on 10 of the tested queries.
orca.securityCited on 10 of the tested queries.
cycode.comCited on 10 of the tested queries.
paloaltonetworks.comCited on 10 of the tested queries.
checkmarx.comCited on 8 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Heeler is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Application Security Posture Management, Sca, Sast.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.