GEO AUDIT  ·  BRAND-ONLY

Felt.

A look at how Felt is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitefelt.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedJuly 20, 2026  ·  by AUQ
AI Visibility Score
87
out of 100. Dominant band. Felt is cited in 30 of 38 AI answers. It shows up on Online Mapping, Gis, Geospatial Analytics.
Verified AI Overview citations
30
Felt's brand is cited in 30 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
79%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Felt scores 87 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Felt is cited in 30 of 38 AI answers. It shows up on Online Mapping, Gis, Geospatial Analytics.

AI answers fire on 97% of tracked queries, yet Felt is quoted in only 79% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
87
Dominant band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear97 / 100
  • Inclusion in category answers79 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand100 / 100
  • Topic coverage breadth100 / 100
  • Your pages being quoted79 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Online Mapping

Cloud-Native GIS Software & Online Mapping Platform | Felt 37° 48' 15.7068'' N, 122° 16' 15.9996'' W cloud-native gis has arrived 37° 48' 15.7068'' N, 122° 16' 15.9996'' W cloufelt.com, 2026

Differentiators it leads with: Felt AI, Field App, Online Mapping, GIS.

What Google's AI says

Recognized in AI answers for Online Mapping, Gis, Geospatial Analytics

Cited as a provider on Online Mapping, Gis, Geospatial Analytics queries.
Appears alongside esri.com, youtube.com, safegraph.com.
The core gap
Felt presents as online mapping, GIS, geospatial analytics, web mapping, spatial data visualization. AI Overviews cite it on Online Mapping, Gis, Geospatial Analytics and it is absent on several decision-stage queries.
Words AI uses for the brand
Online MappingGisGeospatial Analytics
The brand's own pillars that AI omits
Cited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Online MappingOwnedpositioning
GisOwnedpositioning
Geospatial AnalyticsOwnedpositioning
Web MappingOwnedpositioning
Spatial Data VisualizationOwnedpositioning
FeltOwnedcomparison
Buyer-journey coverage

Problem Aware. overview queries: Felt appears on 6 of 6 themes.

Solution Aware. Owned on Online Mapping, Gis, Geospatial Analytics; absent on none.

Alternatives. 0 themes name the brand without citing it; 8 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
30
79% citation rate when AI answers.
Total brand mentions
30
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for Felt → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Felt's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeFelt in the AI answerTop sources cited
best online mappingPositioningCitedfelt.com, youtube.com, esri.com
online mapping vendorsPositioningCitedmapbusinessonline.com, felt.com, esri.com
online mapping solutionsPositioningCitedarcgis.com, caliper.com, felt.com
online mapping softwarePositioningCitedyoutube.com, esri.com, freemaptools.com
online mapping platformPositioningCitedarcgis.com, felt.com, esri.com
top online mapping providersPositioningCitedexpertmarketresearch.com, felt.com, worldmetrics.org
online mapping comparisonPositioningAbsentsatellitesmaps.com, thetruesize.com, esri.com
best gisPositioningCitedreddit.com, grapplersgraveyard.com, geoinfospot.com
gis vendorsPositioningCitedgisgeography.com, datarade.ai, lifeingis.com
gis solutionsPositioningAbsentesri.com, gislk.com, youtube.com
gis softwarePositioningCitedreddit.com, arcgis.com, en.wikipedia.org
gis platformPositioningCitedarcgis.com, esri.com, giscloud.com
top gis providersPositioningCitedfelt.com, softwarereviews.com, xmap.ai
gis comparisonPositioningCitedgeowgs84.com, healthcluster.who.int, geoinfospot.com
best geospatial analyticsPositioningCitedreddit.com, safegraph.com, youtube.com
geospatial analytics vendorsPositioningCitedreddit.com, felt.com, deloitte.com
geospatial analytics solutionsPositioningAbsentgeospatialanalytics.com, cloud.google.com, capeanalytics.com
geospatial analytics softwarePositioningAbsentesri.com, guides.lib.uchicago.edu, qgis.org
geospatial analytics platformPositioningAbsentcarto.com, esri.com, cloud.google.com
top geospatial analytics providersPositioningCitedfelt.com, safegraph.com, flypix.ai
geospatial analytics comparisonPositioningCitedyoutube.com, spatial-eye.com, carto.com
best web mappingPositioningNo AI answer
web mapping vendorsPositioningCitedesri.com, felt.com, caliper.com
web mapping solutionsPositioningAbsentarcgis.com, esri.com, caliper.com
web mapping softwarePositioningCitedyoutube.com, esri.com, freemaptools.com
web mapping platformPositioningCitedarcgis.com, libguides.brown.edu, libguides.lib.mtu.edu
top web mapping providersPositioningCited20i.com, gisgeography.com, felt.com
web mapping comparisonPositioningCitedbcgov.github.io, youtube.com, orbital.co.ke
best spatial data visualizationPositioningCiteduber.com, flypix.ai, omurbilgili.medium.com
spatial data visualization vendorsPositioningCitedfelt.com, flypix.ai, youtube.com
spatial data visualization solutionsPositioningAbsentduncan-parnell.com, geowgs84.ai, mapsplatform.google.com
spatial data visualization softwarePositioningCitedlibrary.unc.edu, geowgs84.ai, felt.com
spatial data visualization platformPositioningAbsentcarto.com, esri.com, qgis.org
top spatial data visualization providersPositioningCitedsafegraph.com, felt.com, digitalbluefoam.com
spatial data visualization comparisonPositioningCitedfelt.com, safegraph.com, warin.ca
alternatives to FeltComparisonCitedreddit.com, pinterest.com, youtube.com
Felt vs ArcGISComparisonCitedreddit.com, felt.com, help.felt.com
Felt vs MapboxComparisonCitedfelt.com, sourceforge.net, mapbox.com
Felt vs CARTOComparisonCitedcarto.com, sourceforge.net, reddit.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 21% of AI-answer queries

Felt is cited in 30 of the 38 AI answers we triggered.

02

AI misreads the category

Felt presents as online mapping, GIS, geospatial analytics, web mapping, spatial data visualization. AI Overviews cite it on Online Mapping, Gis, Geospatial Analytics and it is absent on several decision-stage queries.

TOP THREE MOVES
01

Earn citations on decision-stage queries

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
esri.com7Cited on 7 of the queries we tested.
youtube.com6Cited on 6 of the queries we tested.
safegraph.com4Cited on 4 of the queries we tested.
mapsplatform.google.com3Cited on 3 of the queries we tested.
badgermapping.com2Cited on 2 of the queries we tested.
arcgis.com2Cited on 2 of the queries we tested.
giscloud.com2Cited on 2 of the queries we tested.
cloud.google.com2Cited on 2 of the queries we tested.
geoapify.com2Cited on 2 of the queries we tested.
xmap.ai2Cited on 2 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Felt is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Felt on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
esri.comCited on 7 of the tested queries.
youtube.comCited on 6 of the tested queries.
safegraph.comCited on 4 of the tested queries.
mapsplatform.google.comCited on 3 of the tested queries.
badgermapping.comCited on 2 of the tested queries.
arcgis.comCited on 2 of the tested queries.
giscloud.comCited on 2 of the tested queries.
cloud.google.comCited on 2 of the tested queries.
Key observation
esri.com is the most-cited source across the queries Felt is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for the invisible themes.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.