A look at how Ethisphere is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.
Ethisphere is cited in 22 of 39 AI answers. It shows up on Ethics And Compliance Benchmarking, Ethical Culture Assessment, Corporate Ethics Ratings. It is absent on Compliance Program Assessment, Compliance Risk Assessment.
AI answers fire on 100% of tracked queries, yet Ethisphere is quoted in only 56% of them. When it does appear, it sits as a listed provider, rarely the lead source.
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Differentiators it leads with: Ethics And Compliance Benchmarking, Compliance Program Assessment, Ethical Culture Assessment, Compliance Risk Assessment.
Cited as a provider on Ethics And Compliance Benchmarking, Ethical Culture Assessment, Corporate Ethics Ratings queries.
Appears alongside vanta.com, atlassystems.com, youtube.com.
See the full query-by-query breakdown →
| Topic | Presence in AI answers | Buyer intent |
|---|---|---|
| Ethics And Compliance Benchmarking | Owned | positioning |
| Ethical Culture Assessment | Owned | positioning |
| Corporate Ethics Ratings | Owned | positioning |
| Ethisphere | Owned | comparison |
| Compliance Program Assessment | Invisible | positioning |
| Compliance Risk Assessment | Invisible | positioning |
Problem Aware. Overview queries: Ethisphere appears on 4 of 6 themes.
Solution Aware. Owned on Ethics And Compliance Benchmarking, Ethical Culture Assessment, Corporate Ethics Ratings; absent on Compliance Program Assessment, Compliance Risk Assessment.
Alternatives. 2 themes name the brand without citing it; 15 queries answer without it at all.
Executed by AUQ for B2B SaaS teams with the same gaps this audit found.
39 queries across branded, positioning, and comparison intent. "Cited" means Ethisphere's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.
| Query | Ethisphere in the AI answer | Top sources cited |
|---|---|---|
| best ethics and compliance benchmarking | Cited | ethisphere.com, eci-insights.com, ethico.com |
| ethics and compliance benchmarking vendors | Cited | ethisphere.com, fr.linkedin.com, navex.com |
| ethics and compliance benchmarking solutions | Cited | eci-insights.com, rethinkcomplianceco.com, resolver.com |
| ethics and compliance benchmarking software | Cited | ethisphere.com, eci-insights.com, ethico.com |
| ethics and compliance benchmarking platform | Cited | navex.com, lrn.com, youtube.com |
| top ethics and compliance benchmarking providers | Cited | ethisphere.com, eci-insights.com, resolver.com |
| ethics and compliance benchmarking comparison | Absent | lrn.com, ethico.com, study.com |
| best compliance program assessment | Absent | bakertilly.com, linkedin.com, lexology.com |
| compliance program assessment vendors | Absent | attacconsulting.com, compliancy-group.com, riddlecompliance.com |
| compliance program assessment solutions | Absent | apptega.com, riddlecompliance.com, compliance.com |
| compliance program assessment software | Absent | metricstream.com, navex.com, healthicity.com |
| compliance program assessment platform | Absent | riskonnect.com, riskwatch.com, gartner.com |
| top compliance program assessment providers | Absent | atlassystems.com, sirion.ai, resolver.com |
| compliance program assessment comparison | Absent | v-comply.com, compliance.com, ganintegrity.com |
| best ethical culture assessment | Cited | ethisphere.com, lrn.com, ca-ilg.org |
| ethical culture assessment vendors | Cited | businesswire.com, ethisphere.com, lrn.com |
| ethical culture assessment solutions | Cited | ethisphere.com, multco.us, lrn.com |
| ethical culture assessment software | Cited | ethisphere.com, scu.edu, lrn.com |
| ethical culture assessment platform | Named, not cited | compliquest.com, westerndigital.com, investor.kimberly-clark.com |
| top ethical culture assessment providers | Cited | ethisphere.com, scu.edu, ethicalsystems.org |
| ethical culture assessment comparison | Cited | ethisphere.com, ethicalsystems.org, youtube.com |
| best compliance risk assessment | Absent | kiteworks.com, linkedin.com, servicenow.com |
| compliance risk assessment vendors | Absent | riskonnect.com, bitsight.com, panorays.com |
| compliance risk assessment solutions | Absent | metricstream.com, logicmanager.com, hyperproof.io |
| compliance risk assessment software | Absent | hyperproof.io, rizkly.com, medcurity.com |
| compliance risk assessment platform | Absent | sai360.com, ethico.com, hyperproof.io |
| top compliance risk assessment providers | Absent | gartner.com, bitsight.com, complyjet.com |
| compliance risk assessment comparison | Absent | riskonnect.com, us.anteagroup.com, navex.com |
| best corporate ethics ratings | Cited | ethicalconsumer.org, libguides.lib.msu.edu, brandscore.org |
| corporate ethics ratings vendors | Cited | ethicalconsumer.org, libguides.lib.msu.edu, thegoodshoppingguide.com |
| corporate ethics ratings solutions | Cited | eetimes.com, youtube.com, elix-polymers.com |
| corporate ethics ratings software | Cited | ethisphere.com, v-comply.com, ethico.com |
| corporate ethics ratings platform | Cited | libguides.lib.msu.edu, ethicalconsumer.org, libguides.colorado.edu |
| top corporate ethics ratings providers | Cited | ethicalconsumer.org, libguides.lib.msu.edu, libguides.colorado.edu |
| corporate ethics ratings comparison | Cited | instagram.com, thegoodshoppingguide.com, reddit.com |
| alternatives to Ethisphere | Cited | cbinsights.com, ethisphere.com, whistleblowersecurity.com |
| Ethisphere vs NAVEX | Named, not cited | slashdot.org, sourceforge.net, radicalcompliance.com |
| Ethisphere vs LRN | Cited | blog.volkovlaw.com, ethisphere.com, lrn.com |
| Ethisphere vs Gan Integrity | Cited | ganintegrity.com, apax.com, ethisphere.com |
Ethisphere is cited in 22 of the 39 AI answers we triggered.
Ethisphere presents as ethics and compliance benchmarking, compliance program assessment, ethical culture assessment, compliance risk assessment, corporate ethics ratings. AI Overviews cite it on Ethics And Compliance Benchmarking, Ethical Culture Assessment, Corporate Ethics Ratings and it is absent on Compliance Program Assessment, Compliance Risk Assessment.
Impact high · effort medium · 30 to 60 days
Impact medium · effort low · 0 to 30 days
Impact high · effort medium · 30 to 90 days
| Domain AI cites | Pages | Context |
|---|---|---|
| vanta.com | 10 | Cited on 10 of the queries we tested. |
| atlassystems.com | 8 | Cited on 8 of the queries we tested. |
| youtube.com | 8 | Cited on 8 of the queries we tested. |
| metricstream.com | 6 | Cited on 6 of the queries we tested. |
| riskonnect.com | 6 | Cited on 6 of the queries we tested. |
| gartner.com | 5 | Cited on 5 of the queries we tested. |
| linkedin.com | 4 | Cited on 4 of the queries we tested. |
| mitti.com | 4 | Cited on 4 of the queries we tested. |
| scytale.ai | 3 | Cited on 3 of the queries we tested. |
| riddlecompliance.com | 3 | Cited on 3 of the queries we tested. |
See which queries each peer won →
Brands and domains Google's AI cites in place of Ethisphere on the queries where it is absent. Observed, not chosen.
| Peer | How AI frames it |
|---|---|
| vanta.com | Cited on 10 of the tested queries. |
| atlassystems.com | Cited on 8 of the tested queries. |
| youtube.com | Cited on 8 of the tested queries. |
| metricstream.com | Cited on 6 of the tested queries. |
| riskonnect.com | Cited on 6 of the tested queries. |
| gartner.com | Cited on 5 of the tested queries. |
| linkedin.com | Cited on 4 of the tested queries. |
| mitti.com | Cited on 4 of the tested queries. |