A look at how Elisity is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.
The brand has early AIO signals but is absent from most high-value category queries. Significant identity and coverage gaps exist.
AI answers fire on 65% of tracked queries, yet Elisity is quoted in only 19.2% of them. When it does appear, it sits secondary (listed after primary OT pure-plays; appears mid-list in vendor roundups).
Elisity appears in 5 of the 26 AIO-triggering keywords, meaning it is absent from 81% of queries where AIO fires. It surfaces most reliably in broad vendor-list queries, not in the specific microsegmentation or healthcare queries where it holds strong organic rank.
AIO groups Elisity with OT security pure-plays (Dragos, Claroty, Nozomi). Elisity's actual differentiation is agentless microsegmentation across ALL environments including IT, IoT, IoMT, and OT. This OT-heavy framing undersells the platform's breadth.
Only 2 of Elisity's pages are cited by AIO. Both are blog roundup posts. Core product and solution pages are uncited. Several high-traffic pages with AIO-triggering keywords are not pulling AIO citations. Score is 2 out of 10.
Impact high · effort medium · 30 days
Impact high · effort low · 30 days
Impact high · effort medium · 30 days
| Topic | Presence in AI answers | Buyer intent |
|---|---|---|
| OT security vendor lists | Owned | broad |
| Zero trust microsegmentation vendor lists | Owned | broad |
| Cyber resilience and lateral movement prevention | Owned | |
| Top zero trust microsegmentation companies | Partial | cited but mid-list, framed as IoT-specialist only |
| OT security companies queries | Partial | cited but behind Dragos, Claroty, Nozomi, Armis, Fortinet |
| What is microsegmentation | Invisible | definitional/educational |
| Network microsegmentation | Invisible | core category |
| Network segmentation software | Invisible | buyer intent |
| Microsegmentation vendors | Invisible | buyer intent |
| IoMT security | Invisible | owned differentiator |
| Identity-based microsegmentation | Invisible | core positioning phrase |
| Healthcare cybersecurity companies | Invisible | vertical |
| Network segmentation best practices | Invisible | educational |
| Network segmentation tools | Invisible | evaluation |
| Agentless microsegmentation | Invisible | key differentiator phrase |
| Zero trust for IoT | Invisible | owned use case |
| Lateral movement prevention tools | Invisible | tactical query |
Problem Aware. Queries like 'how to stop lateral movement' and 'network segmentation best practices' fire AIO but do not surface Elisity. The brand lacks AIO presence at the top of the funnel.
Solution Aware. Queries like 'microsegmentation vendors' and 'network segmentation software' fire AIO but Elisity is not cited. This is a critical mid-funnel gap.
Alternatives. Elisity does not appear in its own competitor comparison results. AIO-revealed peers dominate these queries without Elisity surfacing.
Identity-based microsegmentation platform that enables Zero Trust in weeks, not years. Agentless, no hardware changes required. Uses IdentityGraph intelligence for device and workload visibility.elisity.com, 2026
Differentiators it leads with: Agentless deployment, No hardware or network changes required, IdentityGraph proprietary intelligence, Weeks-to-deploy timeline vs. years for alternatives, Policy management across IT, IoT, OT, and workloads.
Cited in OT security vendor lists alongside Dragos, Claroty, Nozomi Networks, Armis, and Fortinet
Described as specializing in IoT environments through granular, identity-based policies
| Query | Volume | Organic rank | What happens |
|---|---|---|---|
| healthcare cybersecurity companies | 350 | #6 | Ranks p6 organically, AIO fires, but Elisity not cited |
| network segmentation software | 300 | #7 | Core category term, not cited in AIO |
| network segmentation best practices | 300 | #8 | AIO fires, Elisity not cited |
| what is microsegmentation | 300 | #10 | Definitional query, AIO fires, Elisity absent |
| microsegmentation vendors | 150 | #5 | Ranks p5 organically, AIO fires, Elisity not cited |
| network microsegmentation | 350 | #11 | High-volume category term, AIO fires, not cited |
| iomt security | 200 | #8 | Elisity's claimed differentiator, AIO fires, not cited |
| identity segmentation | 200 | #8 | Elisity's core positioning term, AIO fires, not cited |
| network segmentation tools | 200 | #8 | Tool-evaluation query, AIO fires, not cited |
Executed by AUQ for B2B SaaS teams with the same gaps this audit found.
| Domain AI cites | Pages | Context |
|---|---|---|
| colortokens.com | 2 | Microsegmentation vendor roundup content |
| www.rsaconference.com | 3 | Event and industry authority |
| www.dragos.com | 1 | OT security authority |
| www.gartner.com | 1 | Analyst authority |
| www.abiresearch.com | 1 | Market research authority |
| www.nozominetworks.com | 1 | OT security peer |
| industrialcyber.co | 1 | Trade publication |
| www.marketsandmarkets.com | 1 | Market research authority |
| www.cohesity.com | 1 | Cyber resilience content |
| panorays.com | 1 | Security best practices content |
| sentinelforge.com | 1 | Security content |
These vendors were cited by AIO when answering category queries where Elisity was absent or secondary. They represent the de facto competitive set as AIO currently sees it.
| Peer | How AI frames it |
|---|---|
| Dragos | OT security, cited in every OT security query, positioned as category leader |
| Claroty | OT security, cited alongside Dragos in ICS/SCADA protection |
| Nozomi Networks | OT/IoT visibility and threat intelligence |
| Armis | OT/IoT asset visibility, also a microsegmentation-adjacent vendor |
| Illumio | Named in zero trust microsegmentation vendor lists |
| Akamai Guardicore Segmentation | Cited as microsegmentation leader in zero trust queries |
| Cisco | Broad network security and segmentation vendor |
| VMware (Broadcom) | Legacy microsegmentation via NSX |
| ColorTokens | Microsegmentation vendor, cited in two pages including a comparison shortlist |
| Palo Alto Networks | Broad cybersecurity; cited in OT and zero trust queries |
| Tenable | Risk management and OT security visibility |
| Fortinet | OT and ICS security, cited in ICS/SCADA vendor lists |